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== Slogans ==
== Slogans ==


[[Image:Abscbn_broadcast_center.JPG|thumb|350px|Bird's eye view of the ABS-CBN Broadcast Center, the most technologically-advanced broadcast center in the country.]]
[[Image:Abscbn_broadcast_center.JPG|thumb|350px|Bird's eye view of the ABS-CBN Broadcast Center, the most technologically-advanced broadcast center in the country, is home for the network's studios, ampitheater (Studio 1) and all other broadcast-related activities.]]


* ''The Philippines' Largest Network'' - used as the corporate slogan.
* ''The Philippines' Largest Network'' - used as the corporate slogan.

Revision as of 01:11, 24 October 2005

ABS-CBN Broadcasting Corporation (ABS-CBN)
TypeBroadcast radio network and
television network
Country
AvailabilityWorldwide (International - DTH/cable subscription)
OwnerABS-CBN Broadcasting Corporation
Key people
Eugenio Lopez III, CEO;
Luis Alejandro, President and COO
Launch date
1946 (parent company); 1953 (television network)
Former names
DZAQ-TV 3; DZXL-TV 9; Alto Broadcasting System (ABS) and Chronicle Broadcasting Network (CBN) (prior to merger)
Official website
www.abs-cbn.com

ABS-CBN (PSE: ABS) (Alto Broadcasting System-Chronicle Broadcasting Network) is a leading radio and television broadcasting network and multimedia company in the Philippines. It was founded in 1953, and is the first television station in the Philippines.

The network's main broadcast facilities are located at the ABS-CBN Broadcast Center in Quezon City.

History

The company traces its beginnings to June 13, 1946, when James Lindenberg, an American engineer, established the Bolinao Electronics Corporation (BEC), which specialized in assembling transmitters. Realizing the potential of television in the country, he was the first to apply to for a license in Congress to estabish a television station in 1949, which was granted a year later. By then, due to the scarcity of raw materials and import controls imposed that time, BEC was compelled to branch into radio broadcasting instead.

In 1952, Judge Antonio Quirino, brother of then-President Elpidio Quirino who was also looking to set up a television station, bought 70% of BEC and had it renamed to Alto Broadcasting System (ABS). Lindenberg, however, remained as part-owner and served as general manager of the station. In 1953 DZAQ (the "AQ" part stands for Antonio Quirino) TV 3 was introduced as the country's first television channel and made its first broadcast on October 23, 1953.

In April 1958, Chronicle Broadcasting Network (CBN, with the name "Chronicle" coming from The Manila Chronicle), a radio network established in 1956 by sibling businessmen Eugenio Lopez Sr and Vice-President Fernando Lopez, branched into television broadcasting, and bought ABS from Quirino in the same year.

The network grew, and by 1961, its stations DZAQ TV 3 and DZXL TV 9 could be received anywhere in the country from a number of affiliates. February 1, 1967 marked the formal merger of ABS and CBN under the name "ABS-CBN Broadcasting Corporation". The channel brought many firsts to the Philippines, including color television service (in 1967 when they displayed the Sarimanok logo) and the first live transmission of a world news event (the moon landing in 1969).

File:Abscbn star network.JPG
ABS-CBN: The Star Network was the network's proud slogan as it emerged to the top spot in 6 months of its renewed operations

In September 1972, the government of Ferdinand Marcos closed down any non-state broadcast services. ABS-CBN went off the air, as its studios were taken over by networks run by Marcos allies. When Marcos was deposed in 1986, the network was sequestered and returned to the Lopezes. The network went back on the air on September the same year. Within six months of renewed operations, it rose from the least-watched to the most-watched television network, and has dominated the ratings for sixteen years now. ABS-CBN programs' audience share reached from 40-50% of the total Metro Manila market and 70% nationwide. Also in 1986, ABS-CBN was launched as the "Star Network".

In 1988, the network ventured in to satellite broadcasting, furthering its reach through "Bridges On The Air."

ABS-CBN Today

File:Bawat.JPG
Every Filipino is part of our family

Aside from its flagship terrestrial network ABS-CBN 2, ABS-CBN is now being aired to many predominantly Filipino enclaves in the United States via The Filipino Channel or TFC. The network has also diversified into film (Star Cinema-ABS-CBN Film Productions, Inc.), music (Star Records), publishing (ABS-CBN Publishing), and interactive media (ABS-CBN Interactive).

The network has also introduced its second terrestrial Channel, Studio 23 (UHF network), as well as cable channels MYX (a music channel), ABS-CBN News Channel (a cable news channel), Cinema One (movie channel),Lifestyle Network (home and lifestyle channel) and Hero TV (the country's first tagalog-dubbed Anime Channel). The network's radio stations include dWRR 101.9 (FM-Manila) and dZMM 630-khz (AM-Manila).

ABS-CBN has established regional stations and news bureaus to handle operations in different areas throughout the Philippines. It also broadcasts to locations all over the world via The Filipino Channel, managed by ABS-CBN International. Shows are also available for live viewing and subscription via the Internet through ABS-CBN Interactive's ABS-CBNNow! service.

File:Bantaybata.JPG
The country's first "Dial-an-abuse" hotline

ABS-CBN affirms its social responsibility in its slogan, "In the Service of the Filipino", through the establishment of ABS-CBN Foundation. Through multimedia, the foundation has delivered E-TV (Educational Television) VCDs to hundreds of public schools in the country that bebefitted thousands of students. The foundation is also the umbrella organization of such foundations such as the Knowledge Channel (KCh) Foundation, Bantay Bata (Children's Watch), Bantay Kalikasan (Environment Watch), and ABS-CBN Bayan Foundation.

In 2003, during the television station's 50th anniversary, ABS-CBN launched its present slogan, "Kapamilya" (literally means "A member of the family"), which it believes reaffirms the network's commitment to quality programming that will foster Filipino moral values, which is dominant and characterized in a typical Filipino family.

ABS-CBN Regional Network Group

File:Abs cbn phi.JPG
ABS-CBN The Philippines' Largest Network and some of the network's high-tech OB Vans at the backdrop

The ABS-CBN Regional Network Group is the provincial network of ABS-CBN. It is responsible for live/pre-taped relay of shows aired in Manila throughout the country. The ABS-CBN Regional Network Group has several stations in each region all over the country. This group also delivers news in each region and the fiestas in the cities. Through the group, ABS-CBN has the following regional stations in the Philippines:

(This list is alphabetical order; incomplete)

Slogans

File:Abscbn broadcast center.JPG
Bird's eye view of the ABS-CBN Broadcast Center, the most technologically-advanced broadcast center in the country, is home for the network's studios, ampitheater (Studio 1) and all other broadcast-related activities.
  • The Philippines' Largest Network - used as the corporate slogan.
  • The Star Network - used on 1987 with its renewed operations.
  • In The Service Of The Filipino - popularized the network even further in the 90's.
  • Sabay Tayo, Kapamilya - launched in its 50th anniversary in 2003. The general slogan is simply Kapamilya
  • Bawat Pinoy, Kapamilya - the slogan for this year.

Programming

ABS-CBN broadcasts a wide variety of programming in its different terrestrial networks and cable channels. These include news and current affairs shows, documentaries, dramas (mostly locally-produced soap operas), canned foreign shows, entertainment news and talk shows, game shows, variety shows, musicals, sitcoms, educational shows, religious programs, children's shows,dubbed anime programmes, sports shows, arts and lifestyle programs, and reality shows. The different channels also have specialized programs aimed at different audiences. From time to time, the different channels of ABS-CBN broadcast television specials such as regional festivals, concerts, cultural events, and sports events.

Criticism

ABS-CBN is a target of criticism by filipinos and its rival network; the GMA Network because of their shows that are not original and not applicable for families. These are:

  1. ABS-CBN filed a case to the GMA Network for stealing their one video coverage in which the ABS-CBN won. Their excuse because GMA borrowed the video from Reuters in which Reuters borrowed from ABS-CBN. The latter had an exclusive agreement with Reuters that it is the only network allowed to show the live feed simultaneously (The video clearly says: "No access Philippines", meaning no one shall be allowed to access the video). However, GMA Network did not know of this agreement so they tapped the feed coming from Reuters. Later on, GMA Network counterbacked and filed a suit against ABS-CBN. For the second time around, the Philippine Supreme Court junked their law suit.
  2. Most of the Filipinos said that its shows are not original and are copied from tthe other networks around the world.
  3. Its show; Pinoy Big Brother is suspended by the MTRCB because of its intimate appearances made by CHX and Sam.

ABS-CBN-Owned Stations and Networks

Television and Radio

List of Subsidiaries

File:Kapamilya channels.JPG
ABS-CBN sub-stations
File:Knowledgechannel.JPG
ABS-CBN's educational channel
File:Bayantel.JPG
Bayantel was established in 1995, offering telephone service nationwide

Discontinuing Operations

  • ABS-CBN Consumer Products, Inc.
  • ABS-CBN Europe Societa Per Azioni
  • ABS-CBN Hong Kong, Ltd.
  • Cinemagica, Inc.
  • Shopping Network, Inc.

Affiliates

  • AMCARA Broadcasting Network, Inc.
  • Sky Vision Corporation

See also