Distributed presence: Difference between revisions
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RolfKettner (talk | contribs) Edited to remove incorrect reference to original source of the term. |
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Distributed Presence is a [[digital marketing]] term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and [[microsites]], paid media, [[search engine optimization]] and [[search engine marketing]], [[blogging]], [[social media]], social influence programs, [[web content syndication]] and distribution, [[widgets]], [[gadgets]], [[word-of-mouth]] and [[viral marketing]] programs, mobile media, mobile text marketing, mobile applications, convergent media, etc. |
Distributed Presence is a [[digital marketing]] term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and [[microsites]], paid media, [[search engine optimization]] and [[search engine marketing]], [[blogging]], [[social media]], social influence programs, [[web content syndication]] and distribution, [[widgets]], [[gadgets]], [[word-of-mouth]] and [[viral marketing]] programs, mobile media, mobile text marketing, mobile applications, convergent media, etc. |
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The term itself was used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet. |
The term itself was first used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet. |
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{{Marketing|date=December 2008}} |
{{Marketing|date=December 2008}} |
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Revision as of 19:26, 15 January 2009
Distributed Presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.
The term itself was first used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet.
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