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Samboy is one of the largest brand of potato chips released in Australia and is owned by the Snack Brands Australia. Samboy chips are crinkled potato chips.

The most popular flavours are Chicken, Original and Salt & Vinegar and BBQ.

History

In the 1960s Samboy chips were not crinkle cut and only came in barbecue flavour. Although today's Samboy Barbecue chips taste similar to the original version, they do not taste the same^{[citation needed]}.

In the 1980s, the "Original" (ready salted) flavour was called "Samboy Gold".

The brand is best remembered by its ingenious 1980s advertising campaign that stated 'Samboy: The Flavour really hits you". The ad featured a man on a bicycle delivering chips to various people. Fans would remember the hilarious and distinct tone as he hit the front brake at the last moment, performing an 'endo' as he came to an abrupt stop. He'd then present the pink bag of "Salt and Vinegar Samboy" chips, before immediately cycling off hastily, pulling a 'mono' as he left. The confused customer would then be drenched in a huge amount of salt and vinegar falling from the sky. Subsequent deliveries would see recipients hit by falling giant chickens and flattened by a solid brick BBQ, representing the different flavours available.

An advertising campaign during the 1990s included the slogan "Hit me with a Samboy chip", with the television commercial featuring a variety of Australian celebrities furthering the slogan to "hit me slowly, hit me quick, hit me, hit me", imitating the song Hit Me With Your Rhythm Stick by Ian Dury & The Blockheads[1].

In 2003-2004 Arnotts discontinued the 'Atomic Tomato' flavour but now Snack Brands Australia, a 100% Australian owned company [2] is looking at bringing them back following lots of calls and requests by the people of Australia.

In late 2008 it was announced that Samboy chips were to be re-released onto shelves thanks to demands from groups on the social networking site Facebook. Original, BBQ, Chicken, Salt & Vinegar as well as Atomic Tomato are the flavours to be re-released.

This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it.

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 {{Unreferenced|date=December 2006}}
-'''Samboy''' is one of the largest brands of [[potato chips]] released in [[Australia]] and is owned by [[Snack Brands Australia]], a 100% Australian owned company. Samboy chips are crinkled potato chips.
+'''Samboy''' is one of the largest brand of [[potato chips]] released in [[Australia]] and is owned by the [[Snack Brands Australia]]. Samboy chips are crinkled potato chips.
-The most popular flavours are ''Chicken'', ''Original'' and ''Salt & Vinegar'' and ''BBQ''. ''Atomic Tomato'' is another great flavour that's now available again.
+The most popular flavours are ''Chicken'', ''Original'' and ''Salt & Vinegar'' and ''BBQ''.
+==History==
-They have over 20,000 fans on their Facebook page- http://www.facebook.com/pages/Samboy-is-Back/40261718991
+In the 1960s Samboy chips were not crinkle cut and only came in barbecue flavour.  Although today's Samboy Barbecue chips taste similar to the original version, they do not taste the same{{Fact|date=July 2007}}.
-You can join to show your support for the Aussie chip.
-SAMBOY TODAY
-In 2003-2004 Arnotts sold the brand to Snack Brands Australia, a 100% Australian owned company [http://snackbrands.com.au] who have now increased production and brought them back following lots of calls and requests by the people of Australia.
-In late 2008 it was announced that Samboy chips were to be re-released onto shelves thanks to demands from groups on the social networking site [[Facebook]].  Original, BBQ, Chicken, Salt & Vinegar as well as Atomic Tomato are the flavours to be re-released.
-Read more on the Samboy site [http://www.samboy.com.au/]
-There is a competition where you can grow the biggest group to win $10,000 and heaps of Samboy chips.
-The Samboy website with information is at http://www.samboy.com.au/
-HISTORY
-In the 1960s Samboy chips were not crinkle cut and only came in barbecue flavour.  Today's Samboy Barbecue chips taste similar to the original version, they do not taste the same.{{Fact|date=July 2007}}.
 In the 1980s, the "Original" (ready salted) flavour was called "Samboy Gold".
@@ Line 31: / Line 14: @@
 An advertising campaign during the 1990s included the slogan "Hit me with a Samboy chip", with the television commercial featuring a variety of Australian celebrities furthering the slogan to "hit me slowly, hit me quick, hit me, hit me", imitating the song ''Hit Me With Your Rhythm Stick'' by Ian Dury & The Blockheads[http://en.wikipedia.org/wiki/Hit_Me_With_Your_Rhythm_Stick].
+In 2003-2004 Arnotts discontinued the 'Atomic Tomato' flavour but now Snack Brands Australia, a 100% Australian owned company [http://snackbrands.com.au] is looking at bringing them back following lots of calls and requests by the people of Australia.
+In late 2008 it was announced that Samboy chips were to be re-released onto shelves thanks to demands from groups on the social networking site [[Facebook]].  Original, BBQ, Chicken, Salt & Vinegar as well as Atomic Tomato are the flavours to be re-released.
 {{food-product-stub}}