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* http://www.myjaco.com/products/buy/A.W._Faber_Castell/Creativity_for_Kids_Create_Your_Own_Books_31_1193985.html Creativity for Kids Create Your Own Books by A.W. Faber Castell: Just Add Imagination with Creativity for Kids. Create Your Own Books, Write, Illustrate and Read!. What Kind of book will you write? Poetry, Fairy Tale, Art Book, All About Me Book.. Includes a place for your name, date and dedication.. Parenting Award - 2008 Best Products. |
* http://www.myjaco.com/products/buy/A.W._Faber_Castell/Creativity_for_Kids_Create_Your_Own_Books_31_1193985.html Creativity for Kids Create Your Own Books by A.W. Faber Castell: Just Add Imagination with Creativity for Kids. Create Your Own Books, Write, Illustrate and Read!. What Kind of book will you write? Poetry, Fairy Tale, Art Book, All About Me Book.. Includes a place for your name, date and dedication.. Parenting Award - 2008 Best Products. |
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* http://www.google.ca/search?hl=en&q=%22Creativity+for+Kids+Create+Your+Own+Books%22&btnG=Google+Search&meta= "Creativity for Kids Create Your Own Books" |
* http://www.google.ca/search?hl=en&q=%22Creativity+for+Kids+Create+Your+Own+Books%22&btnG=Google+Search&meta= "Creativity for Kids Create Your Own Books" |
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* http://en.wikipedia.org/wiki/HSBC HSBC marketing strategy |
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* http://staff.bus.bton.ac.uk/cc143/macronotes.htm THE INTERNATIONAL MACRO ENVIRONMENT |
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Revision as of 18:22, 20 January 2009
Hello Itb: This is a Sandbox that can be edited by anyone. Gausaw ge senk, mogant hay nigo jeonghow ge matma.
Please just put your Faber Castell paragraphs here, anyone can contribute
Company History
- In 1761, Kaspar Faber, (Stein- Germany) manufactured the first simple hand-made pencils.
- In 19th Century, hexagonal pencils and standards of size and grades of hardness were invented by his Great Grandson Lothar Faber.
- FB was the first ever Brand Name of writing products with offices opened in New York, London, Paris, Vienna and St Petersburg.
Company History
- In 1978, after 50 Years of heading the company, Count Roland handed the running to his son, Anton Wolfgang – Count von Faber – Castell.
- Faber Castell now employs over 6000 people, has 15 Production sites, and 20 Sales organizations, together with representation in over 120 Countries around the World.
Faber-Castell: Products
- Color and Creativity
- Color Pencils, Connector Color Pens, Color Markers, Crayons, Pastels, Metallic, Glitter Glue
- Fine Art & Hobby
- Art & Graphic, Creative Studio
- General Writing & Marking
- Pens, Pencils, Erasers, Sharpeners, Mechanical Pencils & Leads, Accessories
- Technical Drawing
- Drawing boards, stencils, compasses, clutch pencils, rulers and squares
- Premium Writing & Gifts
- Premium and customize gifts
Faber-Castell & The Environment
- In Brazil, Faber-Castell has a sustainable ecological cycle program (Over a million of trees Pinus caribaea are planted, in 100sq kilometers in the Amazon rainforest.
- The Faber-Castell forests and factories have been certified by the Forest Stewardship Council (FSC), world's forestry experts, including organizations such as Greenpeace and WWF.
Questions: Marketing Strategy? What to do to Improve our Marketing??
Faber-Castell Marketing Information
- The top three global locations of Faber-Castell production are as follows:
- 1) Cleveland, USA,
- 2) Nurnberg Area, Germany, and
- 3) Brazil.
Marketing continued
- The CEO of Faber-Castell is currently setting his sights on Latin America, as most of the company’s production is already in Brazil.The Brazilian operation of Faber-Castell exports to 70 countries.
- The baron was recently in Chile to chair a regional marketing meeting for the firm. This meeting served as a method of reinforcing the new direction of Faber-Castell into the high end of the market for writing implements and gift ideas, due to the influence of computers and other technologies.
- Even though the original message from Baron Anton Wolfgang Graf von Faber-Castell was “We want to be your company for life,” he has realized now that, “You have to face it, people are writing less, at least with traditional implements.”
Marketing continued
- On a global scale, Faber-Castell employs 6500 employees in 16 production facilities, and 19 sales and distribution companies.
- 3000 of these employees work in Brazil, in sawmills and in the forests of manufacturing sites.
- Of the $322 million US dollars in global Faber-Castell sales last year, 40% was generated in Latin America, thus supporting the CEO’s decision to boost production in this area.
- Its annual production of 1.8 billion units makes it the world’s largest pencil manufacturer.
Market Analysis
- The appearance and increase in home offices, through telephone and computer use, is seen as a promising way to increase demand for Faber-Castell writing implements and office accessories.
- The home office is therefore becoming a new market for this company.
- A challenge to the new marketing ideas is the constant turmoil of Latin American currencies and consumer trends, cheap exports from Asia, and also a growing regional black market in fake Faber-Castell products.
- Its biggest competitor in Latin America is going to be the US-based Crayola company, according to the Baron.
- The most recent ways to create demand are by promoting upscale writing instruments, and by focusing on the younger market for kids and on a market for elderly people who have the time to take up hobbies.
Resources:
- “Latin CEO: Executive Strategies for the Americas,” [Online] Available:
http://findarticles.com/p/articles/mi_m0OQC/is_6_2/ai_100500528/print?tag=artBody;col1 Mark Mulligan, June 2001.
- “Mrs. Elaine Mandado – Marketing Services Manager, A. W. Faber-Castell,” [Online] Available: http://www.naymz.com/search/elaine/mandado/2329927 January 2009.
- [Online] Available:
http://www.linkedin.com/companies/faber-castell
- [Online] Available:
http://www.productpilot.com/en/suppliers/a-w-faber-castell-vertrieb-gmbh/
Faber Castell History
- http://www.faber-castell.com.au/16959/History-Information/default_news.aspx
- http://www.faber-castell.com.au/17127/History-Information/History-of-Faber-Castell/default_news.aspx
- http://www.faber-castell.com.au/19358/History-Information/FC-World-Wide/default_news.aspx
- http://www.faber-castell.com.au/19364/History-Information/History-of-the-Pencil/default_news.aspx
- http://www.faber-castell.com.au/17128/History-Information/Social-Respect/default_news.aspx
- http://www.faber-castell.com.au/18972/History-Information/Faber-Castell-and-Environment/default_news.aspx
- http://www.faber-castell.com.au/19512/History-Information/How-products-are-made/default_news.aspx
- http://www.faber-castell.com.au/18383/History-Information/FC-Australia/Company-Overview/default_news.aspx Above are from the Australian site
- http://www.rediff.com/money/2007/may/08quiz.htm Colour pencil, black pencil Indian pencil, Chinese pencil...just name it. We all may have grown out of our fancy for pencils but very few have actually stopped using them. But how much do you know about this important writing tool? Take the rediff business quiz to find out.
- http://www.google.ca/search?hl=en&q=%22Kaspar+Faber%22&btnG=Google+Search&meta= "Kaspar Faber"
- http://www.google.ca/search?q=%22Lothar+von+Faber%22&btnG=Search&hl=en&safe=off&sa=2 "Lothar von Faber"
- http://askville.amazon.com/Kaspar-Faber-connection/AnswerDetails.do?requestId=263794&responseId=263837 "Kaspar Faber is the connection between the two"
- http://de.wikipedia.org/wiki/Kaspar_Faber
- http://de.wikipedia.org/wiki/Lothar_von_Faber
- http://en.wikipedia.org/wiki/Counts_of_Castell
- http://pkm.faber-castell.com/14950/The-company/The-FABER-CASTELL-history/index_ebene2.aspx THE HISTORY OF THE FABER-CASTELL COMPANY
- https://www.akardesign.com/creators/moreinfo.asp?iCreatorID=446&iCategoryID=5&iCreatorType=2 The 1st Generation-establishment of the business by Kaspar Faber (1730-1784)
- http://www.joonpens.com/Graf%20von%20Faber_history The idea of enclosing a thin graphite lead in a wooden casing is several hundred years old; it was not new when my ancestor [Kaspar Faber] founded a pencil factory in 1761. But my great-great-grandfather Baron Lothar von Faber, who took over the family firm in Lothar Freiherr von Faber1839, was the first to turn the pencil into a genuine quality product — and the world’s first brand-name writing implement. He laid down standards for the length, diameter, and hardness of pencils; standards which apply to this day. He also created a series of fascinating products which continue to set an example of simplicity and design.
- http://www.faber-castell.sg/31471/The-Company/History-of-the-Company/The-8-Generations/default_ebene2.aspx History of Faber-Castell: The Eight Generations
- http://en.wikipedia.org/wiki/Eberhard_Faber
- Faber Castell Taiwan
- http://www.faber-castell.com.br/18240/Home/default_flashonly.aspx Faber Castell Brazil
- http://www.faber-castell.us/14798/About-Us/index_ebene3.aspx Faber Castell US
- http://www.graf-von-faber-castell.com/23844/The-Series/Classic/GvFC_index.aspx Graf (pens?)
- http://www.faber-castell.de/24486/News/index_news.aspx Faber-Castell News
- http://en.wikipedia.org/wiki/Faber-Castell
- http://en.wikipedia.org/wiki/Staedtler
Faber Castell Strategy
- http://www.google.ca/search?hl=en&safe=off&q=faber+castell+strategy&start=40&sa=N faber castell strategy
- http://findarticles.com/p/articles/mi_m0OQC/is_6_2/ai_100500528 Pencil me in: the CEO of Faber-Castell, the world's top pencil maker, sets his sights on Latin America. Why not? Most of his production is already in Brazil
- http://pkm.faber-castell.com/15934/FABER-CASTELL-Product-Knowledge/Marking/15-10-98-ALLROUNDER/index_pkm2.aspx
Playing & Learning, Art & Graphic, Premium, General Writing, Marking, FABER-CASTELL Product Knowledge
- http://pkm.faber-castell.com/16769/The-good-salesperson/The-good-salesperson-has-a-strategy/index.aspx THE GOOD SALESPERSON HAS A STRATEGY (best) This means that s/he first works out which product to present first and which items provide upward and downward evasive action with regard to pricing. It is sometimes better to introduce theproduct that one really wants to sell a little later in the process!
- http://www.hoovers.com/faber-castell/--ID__57417,FRIC__--/free-co-competition.xhtml Faber-Castell Competition
- http://www.mendez-comunicacion.com.mx/eng/casosexito.php?id=54 (best) Concentrate the media efforts in four different categories: Life and Style, culture, children and women. Link Faber Castell with its commitment with children by manufacturing non-toxic and specially designed products for them. Results: Nowadays, Faber Castell has a very high brand awareness within the target market and it´s recognized for the quality of it's products.
- http://www.allbusiness.com/manufacturing/miscellaneous-mfg-office-supplies/9682687-1.html (best)
- http://www.myjaco.com/products/buy/A.W._Faber_Castell/Creativity_for_Kids_Create_Your_Own_Books_31_1193985.html Creativity for Kids Create Your Own Books by A.W. Faber Castell: Just Add Imagination with Creativity for Kids. Create Your Own Books, Write, Illustrate and Read!. What Kind of book will you write? Poetry, Fairy Tale, Art Book, All About Me Book.. Includes a place for your name, date and dedication.. Parenting Award - 2008 Best Products.
- http://www.google.ca/search?hl=en&q=%22Creativity+for+Kids+Create+Your+Own+Books%22&btnG=Google+Search&meta= "Creativity for Kids Create Your Own Books"
- http://en.wikipedia.org/wiki/HSBC HSBC marketing strategy
- http://staff.bus.bton.ac.uk/cc143/macronotes.htm THE INTERNATIONAL MACRO ENVIRONMENT
- http://www.google.ca/search?hl=en&safe=off&q=HSBC+marketing+strategy&btnG=Search&meta= HSBC marketing strategy
Following are brandname pencil links:
- http://www.google.ca/search?hl=en&safe=off&q=dixon+staedtler+faber&btnG=Search&meta= dixon staedtler faber
- http://www.brandnamepencils.com/brands/eagle/index.shtml (best) Brandname Pencils
- http://www.pencilpages.com/gallery/index.htm Pencil gallery
- http://www.pencilpages.com/ The World's Most Comprehensive On-line Resource for Pencil-Related Information....
- http://www.staedtler.ca/graphite_pencils_accessories_ca.Staedtler STAEDTLER
- http://www.staedtler.com/home_gb.Staedtler?ActiveID=2131 Welcome to the STAEDTLER international website!
- http://www.dixonusa.com/ Dixon USA
- http://en.wikipedia.org/wiki/Dixon_Ticonderoga
- http://en.wikipedia.org/wiki/Category:Pencils (best)
- http://en.wikipedia.org/wiki/Faber-Castell
- http://www.tradeseek.com/mycgfair/?show_com_id=73981&pro_id=34828&page_id=4&kind=detail Great Wall Pencil
- http://www.pencils.com/pencil-information/story-pencils-technology-and-tradition The Story of Pencils: Technology and Tradition
- http://www.chinafirstpencil.com/ China First Pencil Company Chunghwa
- http://www.google.ca/search?hl=en&safe=off&q=%22chung+hwa%22+pencil&btnG=Search&meta= "chung hwa" pencil
- http://zh.wikipedia.org/wiki/%E4%B8%AD%E8%8F%AF%E7%89%8C%E9%89%9B%E7%AD%86 Chungwa Pencil
- http://www.google.ca/search?hl=en&q=wacom&btnG=Google+Search&meta= Wacom Co., Ltd. (株式会社ワコムKabushiki-gaisha Wakomu) (pronounced in English as /'wɑːkɒm/ or /'wækɒm/) (TYO: 6727) is a world-wide company that produces graphics tablets and related products, headquartered in Otone, Saitama, Japan. The US headquarters is located in Vancouver, WA. Wacom is a loose translation of Japanese; Wa for Harmony or circle, and Com for Computer. It is one of the largest graphics tablet producers and is very popular with artists, graphic designers, architects, and cartoonists, who commonly cite it as an industry standard. Wacom tablets are notable for their use with a patented cordless, battery-free, and pressure-sensitive stylus (an on-screen writing pen). In addition to manufacturing and selling tablets as separate products, Wacom also supplies the graphical input technology used in most tablet PCs, which it calls "Penabled Technology". As of 2005, Wacom (according to itself) held a market share of 95.8% in Japan and estimated 70% in the rest of the world.[1]
- http://en.wikipedia.org/wiki/Wacom
- http://en.wikipedia.org/wiki/Chind%C5%8Dgu Chindōgu
Mock Assignment on Russia
- Describe:
- Demographics
- Income distribution
- Language
- Should be able to speak the Russian language
- Something on Econ of country
- Something about culture and Religion
- Any service you want to market in the country
- How would you do it? A completely new product.
- Besides culture, what elso do you need to analyse locally?
- Political Institutions.
- PEST.
- Marketing: what is the attitude of people with respect to your product
- In russia: all levels of govt, the mafia, and who are rich in Russia?
- Read Karl Popper: Open society. It says how culture can restrain you
- RIM will become very cost effective. If you want to market telemobility, you market all around the world now. Because, as early as 2000, the internet econ already reached 800 billion
- What income level would be considered "rich"? How do you greet each other there?
- Venezuelans probably more politically conscious than Colombians.
- If you wanna sell toothpaste, do you have to go to Queens Park for a permit?
- Establishing linkage of trust and building on it is especially important in India and China.
- Social group: activities, income,
- Also, ask other groups hard hard questions on their countries.
- our company is the Toronto based Northern Links import export company
- currently, the Russian cities that have a large millionaire, billionaire population are super rich
So, Northern Links company is faced with several choices, because we are basically partners with many Canadian industries. in Toronto, there is a company that designs and markets top-quality sports accesories and equipments, like thermo skidos, skiis
- Moscow has overtaken London as the most expensive city.[1][2] What is the course of fortune it has traveled from the Yeltsin "Shock theorapy" years to the way it is now?
- What did Russian oligarchs and Russian billionaires[3][4] get rich on? Just oil and gas? Is it legitimate business they are doing? Is it legitimate property they are owning?
- What is the average Russian citizen's Per capita income?
- What is life like in the rural villages 200 miles outside of Moscow?[5]
- What is the immigrant culture landscape we encounter there? Why are there Tajiks, Uzbeks, Armenians vending on the streets and working labor jobs in this much troubled and disorderly society?
- What caused Russia's gender imbalance and rapid population decrease? The Chechen War? Alcoholism in Russia?[6]
- What is Russian oligarchs' relation with different political factions? Who are linked to Mayor Luzhkov of Moscow? What is Luzhkov's relation with the Putin camp? What is Putin camp's relation with Yeltsin Era oligarchs?[7][8]
- What do we mean by Russian Mafia? What is the government's involvement in the market? What is organized crime's involvement in the market?
- How are language and etiquette practiced in everyday Russia? Is it a polite society? Is it a society full of niceties and formalities?[9]
- Are there autonomous republics where a language totally foreign to Russian is widely spoken and on every shop sign? Will you be doing business in these places? Where are these ethnic regions in Russia?
- How is Russian patriotism, Russian nationalism expressed in consumer culture and pop culture? [10][11] [12][13][14][15]
- What does Russian patriotism mean for a Canadian product like ours?
- Is Russia a religious society? What kind of religions are practiced and how? [16] [17] [18] [19]
- How is Ukraine compared to Russia in similar areas? [20]
- Indonesia: is Bahasa Indonesia adequate if you are going to advertise your product on TV channels across the main Island of Java? What different social groups are their in terms of class, culture, ethnicity and religion?
Please just put your paragraphs here, anyone can contribute
Russia Info Links
- http://www.doingbusiness.org/ExploreEconomies/?economyid=159 Doing Business in Russia
- http://globaledge.msu.edu/countryInsights/country.asp?countryID=168 GlobalEdge Country Insights Russia
- http://extsearch.worldbank.org/servlet/SiteSearchServlet?qUrl=&qSubc=wbg&ed=&txtnullalert=You+must+enter+something+to+search+for!&q=Russia&submit.x=7&submit.y=11&submit=Go Worldbank Search Russia
- http://espanol.doingbusiness.org/ExploreEconomies/?economyid=159 Doing Business in Russia en Espanyol
- http://www.state.gov/p/eur/index.htm State Department Eurasian Bureau
- http://www.countryrisk.com/guide/archives/cat_country_risk_ratings.html Countryrisk Ratings
- http://news.bbc.co.uk/2/hi/europe/country_profiles/1102275.stm BBC Russia profile
- http://news.bbc.co.uk/2/hi/europe/country_profiles/1113655.stm BBC Russia timeline
- http://news.bbc.co.uk/2/hi/europe/country_profiles/1107869.stm BBC Ukraine timeline
- http://news.bbc.co.uk/2/hi/europe/country_profiles/1102303.stm BBC Russia profile
- http://www.state.gov/p/eur/ci/rs/ U.S.-Russia Relations
- http://www.state.gov/p/eur/ci/up/index.htm Ukraine Bureau of European and Eurasian Affairs > Countries and Other Areas
Week of Jan19 Legal Contract Law
Glossary Contract law
- Legal Aspects of International Trade
- Glossary of Legal Terms
- Latin term meaning an agreement, a meeting of the minds between the
parties where all understand the committments made by each. This is a basic requirement for each contract.
- French for an act of God; an inevitable, unpredictable act of nature, not
dependent on an act of man. Used in insurance contracts to refer to acts of nature such as earthquakes or lightning.
A person who pledges collateral for the contract of another, but separately, as part of an independently contract with the obligee of the original contract. Compare with "surety."
- Latin: an observation by a judge on a matter not specifically before the
court or not necessary in determining the issue before the court; a side opinion which does not form part of the judgment for the purposes of stare decisis. May also be referred to as "dicta" or "dictum."
- Latin: grounds for deciding – the principle or rule constituting the basis of
the court’s decision.
- A word used in tort to refer to situations where negligence is presumed on
the defendant since the object causing injury was in his or her control. This is a presumption which can be rebutted by showing that the event was an inevitable accident and had nothing to do with the defendant's responsibility of control or supervision. An example of res ipsa loquitur would be getting hit by a rock which flies off a passing dump truck. The event itself imputes negligence (res ipsa loquitur) and can only be defeated if the defendant can show that the event was a total and inevitable accident.
- Latin: A matter which has already been conclusively decided by a court.
- A basic principle of the law whereby once a decision (a precedent) on a
certain set of facts has been made, the courts will apply that decision in cases which subsequently come before it embodying the same set of facts. A precedent which is binding; must be followed.
- The person who has pledged him or herself to pay back money or perform
a certain action if the principal to a contract fails, as collateral, and as part of the original contract. Technically, where a person provides collateral after or before the original contract is signed, and as a separate contract, the person is called a "guarantor" and not a "surety."
- Derived from the Latin word tortus which meant wrong. In French, "tort"
means a wrong". Tort refers to that body of the law which will allow an injured person to obtain compensation from the person who caused the injury. Every person is expected to conduct themselves without injuring others. When they do so, either intentionally or by negligence, they can be required by a court to pay money to the injured party ("damages") so that, ultimately, they will suffer the pain cause by their action. Tort also serves as a deterrent by sending a message to the community as to what is unacceptable conduct.
- i DUHAIME'S ONLINE LEGAL DICTIONARY, online: http://www.duhaime.org/Dictionary.
- http://www.google.ca/search?hl=en&q=%22Fortune+at+the+Bottom+of+the+Pyramid%22&btnG=Google+Search&meta= "Fortune at the Bottom of the Pyramid"
- http://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Poverty/dp/0131467506 C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper.
- http://www.whartonsp.com/bookstore/product.asp?isbn=0131467506 "C. K. Prahalad argues that companies must revolutionize
- http://www.whartonsp.com/articles/article.asp?p=389714 Chapter 1: The Market at the Bottom of the Pyramid (best)
- http://www.12manage.com/methods_prahalad_bottom_of_the_pyramid.html What is the bottom of the pyramid (best)
- http://knowledge.wharton.upenn.edu/article.cfm?articleid=1020 The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits
- http://search.barnesandnoble.com/The-Fortune-at-the-Bottom-of-the-Pyramid/CK-Prahalad/e/9780131467507 The Fortune at the Bottom of the Pyramid
- http://www.whartonsp.com/articles/article.asp?p=389714 Online Sample Chapters (best)
- http://yaleglobal.yale.edu/display.article?id=6657 (best) “A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy,” to be published in March 2006 by Princeton University Press. – YaleGlobal
- http://www.wto.org/ world trade organization
- http://www.economist.com/research/backgrounders/displaybackgrounder.cfm?bg=862529 World Trade Organisation
- http://www.economist.com/research/Backgrounders/displaystory.cfm?story_id=796140 Who elected the WTO?
- http://www.mckinsey.com/ Terms of Use | Privacy Policy © Copyright 1996-2009 McKinsey & Company
- http://en.wikipedia.org/wiki/McKinsey_&_Company
- http://en.wikipedia.org/wiki/WTO