WOVM: Difference between revisions
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[[Category:Radio stations in Wisconsin|OVM]] |
[[Category:Radio stations in Wisconsin|OVM]] |
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Revision as of 08:15, 1 March 2009
| File:WOVM-FM logo.PNG | |
| Frequency | 91.1 MHz |
|---|---|
| Branding | The Avenue |
| Programming | |
| Format | Adult Hits |
| Ownership | |
| Owner | Music That Matters, Inc. |
| History | |
First air date | 1956 |
Former call signs | WLFM (until 09/20/2005)[1] |
Call sign meaning | Our Virgin Mary (former religious branding)[2] |
| Technical information | |
| Facility ID | 36786 |
| Class | A |
| ERP | 500 watts |
| HAAT | 114 meters (374 feet) |
Transmitter coordinates | 44°15′37″N 88°21′55″W / 44.26028°N 88.36528°W |
| Links | |
| Website | http://www.wovmfm.com |
WOVM (91.1 FM, "The Avenue") is an American radio station licensed to Appleton, Wisconsin. The station is owned by Music That Matters, Inc. It airs an adult hits music format.[3]
The station was assigned the WOVM call letters by the Federal Communications Commission on September 20, 2005.[1]
Ownership
From 1956 to 2005, the station was owned by Lawrence University and bore the calls WLFM, airing National Public Radio programming and Wisconsin Public Radio's Ideas network. Starboard Media purchased the station in the summer of 2005, changed the calls to WOVM and switched the station to its Relevant Radio Catholic religious programming.[2] WLFM continues on as a student-run Internet radio station featuring a wide variety of music and talk, broadcast from Lawrence University.[4]
In April 2008, Music That Matters Inc. (Joseph Giganti, president) reached a deal to acquire WOVM from Starboard Media Foundation d/b/a/ Relevant Radio (Trish Leurck, CEO) for forgiveness of debt valued at $700,000.[5][6] The deal was consummated on July 10, 2008
Programming
On November 23, 2007, WOVM dropped Relevant Radio programming and began stunting with Christmas music. The Oasis format made its official debut on January 7, 2008. WOVM is serving as the beta-test station for the Oasis format (which is being developed locally by Allouez-based Sovereign City Radio Group) before the format goes into national distribution. The format's developers claim it includes a "secret sauce" that makes it special.[7] According to the station's website, the Oasis format is a blend of adult contemporary, classic rock, and country music, with some featured artists including Bob Marley, Steve Miller, Eric Clapton, U2, Beach Boys, and Randy Travis. In early January 2009, Sovereign City ceased all operations, dismissing 40+ employees, and terminated its satellite operations.[8]
As of February 2009, WOVM now airs a mix of blues, jazz, lounge, and swing music, and goes by the name The Avenue.
Construction permit
WOVM currently broadcasts with only 500 watts of power but was granted a construction permit on July 28, 2006, to increase its power to 1050 watts. The increase in power will increase the station's coverage area. The construction permit expires on July 26, 2009.
References
- ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- ^ a b "Relevant Radio Purchases WLFM". Relevant Radio (Press release). 2005-09-21.
- ^ "Station Information Profile". Arbitron.
- ^ "WLFM Radio". Lawrence University.
- ^ "Deals - 5/5/2008". Broadcasting & Cable. 2008-05-05.
- ^ "Transactions: 6-13-2008". Radio Business Report. 2008-06-13.
- ^ "Allouez-based Sovereign City hopes to meet listeners' needs; Company has 'secret sauce' that will fill void in radio, Giganti says". Green Bay Press Gazette. 2007-11-19. Retrieved 2008-01-21.
- ^ Phelps, Nathan (January 7, 2009). "Sovereign City Communications radio group in Allouez shutters suddenly". The Post Crescent. Retrieved 2009-01-26.
External links
- WOVM-FM official website
- Template:FMQ
- Template:FML
- WOVM in Nielsen Audio's FM station database