Wieden+Kennedy: Difference between revisions
Robheppler (talk | contribs) |
Robheppler (talk | contribs) |
||
| Line 34: | Line 34: | ||
W+K's turbulent relationship with former client [[Subaru]] is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The Life and Death of an Advertising Campaign''. |
W+K's turbulent relationship with former client [[Subaru]] is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The Life and Death of an Advertising Campaign''. |
||
In 2008 Wieden+Kennedy 12 accepted [[Rob Heppler]] into the program which has come to be known as one of the greatest decisions in the agency's history to date. FakeDanWieden was quoted as saying " |
In 2008 Wieden+Kennedy 12 accepted [[Rob Heppler]] into the program which has come to be known as one of the greatest decisions in the agency's history to date. FakeDanWieden was quoted as saying "an agency without Rob is not an agency I want to be involved with." May 12th is known as [[Rob Heppler]] Day, celebrating the first day Heppler was assigned an @wk.com email address. On this day everyone wears a tshirt sleeve on their head to acknowledge the dreams and aspirations of a small child from Boston that just wanted to be accepted by educated do gooders. You are not allowed to ride the bus to work, Lil Wayne is played on the intercom all day and free mocha's are available before noon. |
||
==Selected notable campaigns== |
==Selected notable campaigns== |
||
Revision as of 15:01, 24 March 2009
 | |
| Company type | Private |
|---|---|
| Industry | Business Services |
| Founded | April 1 1982 |
| Headquarters | Portland, Oregon, USA |
Key people | Founders: Dan Wieden, David Kennedy |
| Products | Advertising & Marketing |
| Website | www.wk.com |
Wieden+Kennedy (W+K; earlier spelled Wieden & Kennedy) is an independently owned American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy on April 1, 1982, in Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world.
History
W+K came to prominence in the 1980s with its iconic work for Nike, including the tagline "Just Do It."
Wieden+Kennedy remains headquartered in Portland.[1] Over the years the agency has added offices in New York City, London, Amsterdam, Shanghai, Beijing, Tokyo and Delhi.
In 2002, the Gunn Report named W+K as the most-awarded agency in the world,[2] and the agency was AdWeek's "Global Agency of the Year" in 2007.[3]
Wieden+Kennedy Entertainment has created original content including Battlegrounds, an MTV2 series showcasing street basketball;[4] Ginga, a documentary about Brazilian football (soccer) players; and Road to Paris, documenting Lance Armstrong's path to his third Tour de France victory in 2001.
In 2003, Wieden+Kennedy created W+K Tokyo Lab, a record label and creative workshop based out of the agency's Tokyo office. Since 2003, W+K Tokyo Lab has released CD/DVD titles that combine music, graphics, and film. Tokyo Lab's current roster features local hip-hop and electronic artists including Hifana, DJ Uppercut, Afra, and Takagi Masakatsu.
In 2004, the agency launched Wieden+Kennedy 12, a 13-month experimental advertising program that accepts 12 applicants each year for an intensive laboratory experience where students work for real clients under the direction of members of the W+K Portland office.
2006 saw the debut of the Wieden+Kennedy LunchBox series, an afternoon showcase of established and emerging musical artists in the atrium of W+K's Portland office. Past concerts have featured Art Brut, The Rapture, Son Volt, Lyrics Born, Ladytron, Cut Chemist, Cold War Kids, Nada Surf, and Pete Yorn.
W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book Where the Suckers Moon: The Life and Death of an Advertising Campaign.
In 2008 Wieden+Kennedy 12 accepted Rob Heppler into the program which has come to be known as one of the greatest decisions in the agency's history to date. FakeDanWieden was quoted as saying "an agency without Rob is not an agency I want to be involved with." May 12th is known as Rob Heppler Day, celebrating the first day Heppler was assigned an @wk.com email address. On this day everyone wears a tshirt sleeve on their head to acknowledge the dreams and aspirations of a small child from Boston that just wanted to be accepted by educated do gooders. You are not allowed to ride the bus to work, Lil Wayne is played on the intercom all day and free mocha's are available before noon.
Selected notable campaigns
- Bo Knows, featuring football/baseball crossover phenom Bo Jackson
- Air Jordan ads featuring Spike Lee as "Mars Blackmon"
- Charles Barkley's I Am Not a Role Model ad
- Revolution, featuring the Beatles song "Revolution."[5][6]
- Instant Karma, featuring the song "Instant Karma!" by John Lennon
- If You Let Me Play campaign empowering girls to participate in character-building team sports
- Noted Nike basketball ads starring Penny Hardaway (Li'l Penny), and LeBron James (the LeBrons)
- Lance Armstrong's LIVESTRONG yellow bracelet campaign to raise funds for cancer research
- Pretty, featuring tennis player Maria Sharapova
- The Coke Side of Life campaign, including Video Game, featuring a tough guy video game character who experiences a change of heart after drinking a Coke
- Yours, Diet Coke campaign, as seen during the 2007 Academy Awards
- This is SportsCenter campaign, a satirical look behind the scenes at ESPN headquarters
- Your NBA Destination campaign, marking ESPN as the Destination for all things NBA.
- Grrr, featuring the song "Hate Something, Change Something" as voiced by Garrison Keillor
- Cog, a Rube Goldberg-esque assembly of the separate parts of a Honda
- "Dream the Impossible Dream" Commercials
- The High Life Man, directed by award-winning filmmaker Errol Morris
- Experience is Everything campaign featuring actor Bruce Campbell
References
- ^ Dougherty, Philip H. (February 21, 1986). The Rising Regional Agencies. New York Times
- ^ Wentz, laurel (November, 2002). The Gunn Report: Wieden runs to the top with awards for Nike work; First for U.S. shop; BBDO tops networks. Advertising Age
- ^ Global Agency of the Year: Wieden + Kennedy
- ^ Staff report (June 16, 2004). MTV2, Nike Take to the Streets for 'Battlegrounds.' Zap2It.com
- ^ Staff report (July 29, 1987). Beatles Company Sues Over Use of Song in Ad. New York Times
- ^ Pareles, Jon (August 5, 1987). Nike Calls Beatles Suit Groundless. New York Times