Vodafone Australia (brand): Difference between revisions
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==Coverage== |
==Coverage== |
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The GSM mobile service covers 94.52% of the population [http://www.vodafone.com.au/personal/services/coverage/maps/index.htm]. 3G 2100mhz [[UMTS|UMTS]] is available in selected metro areas of capital cities and some larger regional centres. Expansion of the UMTS network using 3G 900mhz to equal or surpass the GSM coverage is due to be completed by 31 August 2009 [http://maps02.pdslive.com.au/VCATPublic/Kiosk.html]. |
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| ⚫ | In a media release issued on the [[27th May]] [[2008]], Vodafone claimed 4.031 million mobile telephone customers connected across Australia (including 0.341 million connected to [[MVNO|MVNOs]]).<ref> [http://vodafone.com.au/stelprd/groups/webcontent/documents/webcontent/dev_005675.pdf Vodafone Australia exceeds 4 million customers and counting]</ref> |
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Mobile phone saturation in Australia is at 90.1 per cent, and mobile phones now far outnumber fixed lines. There is strong growth in pre-paid services: as of June 2005, 47% of mobile users were pre-paid, and was estimated to grow to 54.4% by 2008.<ref name=F&F/> |
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Mobile phone saturation in Australia is at 100.76 per cent [http://www.usatoday.com/money/industries/telecom/2008-04-28-australia-cell-people_N.htm] (June 2008) |
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Vodafone's [[Globalstar]] integrated satellite/digital service covers 100 per cent of the Australian continent and up to {{convert|200|nmi|km|-1}} from the mainland. |
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== Retail == |
== Retail == |
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Revision as of 11:56, 1 May 2009
| Vodafone Logo | |
| Company type | Subsidiary of Vodafone Plc |
|---|---|
| Industry | Telecommunications |
| Founded | 1992 (awarded licence)[1] |
| Headquarters | 799 Pacific Hwy Chatswood, NSW, 2067 |
Key people |  Russell Hewitt, CEO |
| Products | Prepaid and postpaid mobile phones |
Number of employees | 1400 (as of 2005)[2] |
| Website | http://www.vodafone.com.au/ |
Vodafone Australia is a mobile telephone company, a subsidiary of Vodafone Plc operating in Australia. Vodafone Australia is a non-listed, wholly owned subsidiary of Vodafone Plc (which is based in the UK) focusing solely on providing mobile telephony services.
Phone products include 3G prepaid and postpaid mobile services, on the GSM mobile network. Vodafone live! is Vodafone's mobile Internet service.
Coverage
The GSM mobile service covers 94.52% of the population [1]. 3G 2100mhz UMTS is available in selected metro areas of capital cities and some larger regional centres. Expansion of the UMTS network using 3G 900mhz to equal or surpass the GSM coverage is due to be completed by 31 August 2009 [2].
In a media release issued on the 27th May 2008, Vodafone claimed 4.031 million mobile telephone customers connected across Australia (including 0.341 million connected to MVNOs).[3]
Mobile phone saturation in Australia is at 100.76 per cent [3] (June 2008)
Vodafone's Globalstar integrated satellite/digital service covers 100 per cent of the Australian continent and up to 200 nautical miles (370 km) from the mainland.
Retail
Vodafone phones are sold in almost 16,000 retail outlets across Australia, with 170 Vodafone-branded stores (2005 figures).[2]
Different outlets include:
- Authorised service dealers
- Petrol and convenience stores
- Selected newsagencies
- Allphones
- Harvey Norman
- Tandy
- Dick Smith Electronics
- Kmart
- Target
- Woolworths
- Video Ezy
- Priceline
- Voda in Myer Stores
Sponsorship
Vodafone Australia is involved in sponsoring a number of Australian sports teams:
- Rugby union: the Wallabies and all Australian Super 14 teams
- AFL: Brisbane Lions, Port Adelaide, West Coast Eagles, North Melbourne FC
- Motorsports: TeamVodafone (V8 Supercars)
The company previously held the naming rights to Vodafone Arena (now Hisense Arena), a mixed-sports venue in Melbourne.
Merger of operations with Hutchison Telecoms
On February 9, 2009 Vodafone and Hutchison Telecommunications (Australia) Limited (owner of 3 Australia) announced that they would be merging their operations into a 50-50 joint venture called VHA Pty Ltd. All products and services offered by VHA would be marketed under the Vodafone brand, as well as holding exclusive rights to the 3 brand during and after the transition process. The merger is expected to be completed by mid-2009, subject to shareholder and regulatory approval.[4]
References
External links
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