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It's rumored that southroads may become a mall again after Ameritrade's lease ends. Ameritrade has decided recently to leave in 2011 from Southroads mall leaving question to the rumors of it becoming a mall again becoming more and more real. It is a big loss to the Southroads but also opens up it to being available to become a mall again. With the city doing the right stuff to improve it could mean a big return to it being a mall again. In much reality, they will have no choice since Ameritrade is leaving. Ameritrade is rumored to be giving $50,000 to the city in order to get retail tenants for the mall.
It's rumored that southroads may become a mall again after Ameritrade's lease ends. Ameritrade has decided recently to leave in 2011 from Southroads mall leaving question to the rumors of it becoming a mall again becoming more and more real. It is a big loss to the Southroads but also opens up it to being available to become a mall again. With the city doing the right stuff to improve it could mean a big return to it being a mall again. In much reality, they will have no choice since Ameritrade is leaving. Ameritrade is rumored to be giving $50,000 to the city in order to get retail tenants for the mall.


It has been officially released that Southroads will return to the mall format in 2012. The original food court will be updated and new stores will be put in. It is said to be done as the current format is failing. Project should be done in 2012 when the grand reopening will take place. Younkers will be coming back as also a dillards store to.
It has been officially released that Southroads will return to the mall format in 2012. The original food court will be redone and new stores will be put in. The mall will also have it's old look put back in. It is said to be done as the current format is failing. Project should be done in 2012 when the grand reopening will take place. Younkers will be coming back as also a dillards store to.


The mall has been said to be managed by Simon Malls once again and is working with the city of bellevue to bring back the elegance of Southroads once again.
The mall has been said to be managed by Simon Malls once again and is working with the city of bellevue to bring back the elegance of Southroads once again.

Revision as of 02:11, 2 June 2009

Southroads Mall
Map
LocationBellevue, Nebraska, United States
Opening date1966
ManagementSimon Malls, Omaha, NE
OwnerSimon Malls
No. of stores and services2
No. of anchor tenants2
No. of floors2 of retail
Parkingsurface lots


Southroads Mall, is an enclosed shopping mall at 1001 Fort Crook Road in Bellevue, Nebraska.

History

Developed by the Brandeis Investment Corp., Southroads opened in 1966 with an Omaha based department store, Brandeis, and JCPenney as anchors. The mall has 500,000 square feet (46,000 m2) of retail space, which was modeled after the success of Omaha's Crossroads Mall, which was also developed by Brandeis. Southroads was developed within the Southroads Complex near a Sears, which had been open since 1964. [1] Brandeis was purchased by Younkers in 1987, and converted to the Younkers name, but the store was closed in 1996. It used to be the big mall in the very early 90's and on most saturdays, the food court would be packed.After the painful economic loss of Younkers, the JCPenney anchor was converted to a clearance center in 1999 [2]and was closed in 2003.

Conversion to Office Complex

As retail outlets closed, retail space was converted to office space. TD Ameritrade, headquartered out of Omaha, began leasing space at the mall in 1998, eventually taking over the former Brandeis/Younkers space. PayPal leased space in the former JCPenney, along with CoSentry.[3] [4] The current mall's name was changed in 2007 to Southroads Technology Plaza.[5] However, there are still several retail tenants in the mall.

Return to Mall Format

It's rumored that southroads may become a mall again after Ameritrade's lease ends. Ameritrade has decided recently to leave in 2011 from Southroads mall leaving question to the rumors of it becoming a mall again becoming more and more real. It is a big loss to the Southroads but also opens up it to being available to become a mall again. With the city doing the right stuff to improve it could mean a big return to it being a mall again. In much reality, they will have no choice since Ameritrade is leaving. Ameritrade is rumored to be giving $50,000 to the city in order to get retail tenants for the mall.

It has been officially released that Southroads will return to the mall format in 2012. The original food court will be redone and new stores will be put in. The mall will also have it's old look put back in. It is said to be done as the current format is failing. Project should be done in 2012 when the grand reopening will take place. Younkers will be coming back as also a dillards store to.

The mall has been said to be managed by Simon Malls once again and is working with the city of bellevue to bring back the elegance of Southroads once again.


Major Tenants

References

  1. ^ [1] "Shoppers will miss Sears in Belleview". Retrieved 5/26/09.
  2. ^ "Malls at a crossroads J.C. Penney's impending exit from Southroads is seen as part of a national shift in consumers' preferences toward easier-access strip mall," Omaha World-Herald, August 9, 2003.
  3. ^ "Name to reflect Southroad Mall's changes", Omaha World-Herald, July 6, 2007.
  4. ^ [2] Loopnet.com. Retrieved 5/26/09.
  5. ^ "Name to reflect Southroad Mall's changes", Omaha World-Herald, July 6, 2007.