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==Controversy==
==Controversy==


The ''[[Toronto Star]]'' business and [[consumer affairs]] columnist Ellen Roseman has been chronicling complaints against Bloomex since 2007 and worked with the company's PR agent for a short time to try to resolve problems.<ref>[http://www.ellenroseman.com/?p=136 Roseman - Bloomex pays attention to online gripes]</ref><ref name="thestar">[http://www.thestar.com/printArticle/308355 Toronto Star, "'Wecare' doesn't tell the real tale"]</ref> Roseman has advised that "[...] instead of pursuing [Bloomex] for a refund, which will just frustrate you, call your credit card issuer. It’s easy to get a chargeback when you can show you paid for services that were not rendered."<ref>[http://www.ellenroseman.com/?p=403 Ellen Roseman, "How Do They Stay in Business?"]</ref>
The ''[[Toronto Star]]'' business and [[consumer affairs]] columnist Ellen Roseman has been chronicling complaints against Bloomex since 2007 and worked with the company's PR agent for a short time to try to resolve problems.<ref>[http://www.ellenroseman.com/?p=136 Roseman - Bloomex pays attention to online gripes]</ref><ref name="thestar">[http://www.thestar.com/printArticle/308355 Toronto Star, "'Wecare' doesn't tell the real tale"]</ref>


The Canadian [[Better Business Bureau]] gave Bloomex its lowest possible rating, an "F", due to the number of unresolved complaints and Bloomex's refusal to accept any further complaints through the BBB.<ref name="BBB Rating">[http://www.bbb.org/ottawa/business-reviews/florists-retail/bloomex-inc-in-nepean-on-26205 Better Business Bureau (BBB) Report on Bloomex]</ref>
The Canadian [[Better Business Bureau]] gave Bloomex its lowest possible rating, an "F", due to the number of unresolved complaints and Bloomex's refusal to accept any further complaints through the BBB.<ref name="BBB Rating">[http://www.bbb.org/ottawa/business-reviews/florists-retail/bloomex-inc-in-nepean-on-26205 Better Business Bureau (BBB) Report on Bloomex]</ref>

Revision as of 19:06, 18 June 2009

Bloomex is a national Canadian floral company offering various floral and gift arrangements throughout Canada and the United States via its online order system. The company, headquartered in Ottawa, Ontario, is privately held by its founder and president, Dimitri Lokhonia.[1]

Business model

Bloomex is a floristry business that ships flower arrangements direct to consumers. The company was established in 2006 and maintains its headquarters and call centre in Ottawa.

Orders can be placed online at the company's web site, or through a 1-800 number. The company also buys virtual telephone numbers that connect customers to the Ottawa call centre when they dial a florist number in their local area code.[1]

Bloomex buys flowers from growers and makes up floral arrangements at its distribution centers, in Toronto, Montreal, Halifax, Winnipeg, Calgary, Ottawa and Vancouver. Most orders are made up and shipped from the regional centers, with those designated for areas distant from the regional centers filled by local florists.

Bloomex supports the Canadian Cancer Society, donating 10 percent of the proceeds of 12 selected floral arrangements.[2] When shipped, each arrangement includes a tag informing the recipient that Bloomex is a supporter of the Canadian Cancer Society.[3]

Controversy

The Toronto Star business and consumer affairs columnist Ellen Roseman has been chronicling complaints against Bloomex since 2007 and worked with the company's PR agent for a short time to try to resolve problems.[4][5]

The Canadian Better Business Bureau gave Bloomex its lowest possible rating, an "F", due to the number of unresolved complaints and Bloomex's refusal to accept any further complaints through the BBB.[6]

See also

References