Hervé Léger: Difference between revisions
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'''Hervé Léger''' was founded in 1985 by the designer currently known as Hervé L. Leroux. The designer pioneered the creation of the "bandage" or "body-con (body-conscious)" dress, using materials traditionally associated with foundation garments to create dresses that would mold and shape the wearer's figure with its signature bandage-like strips. <ref>http://www.net-a-porter.com/Shop/Designers/Herve_Leger Net-a-Porter: Herve Leger Designer Profile</ref> |
'''Hervé Léger''' was founded in 1985 by the designer currently known as Hervé L. Leroux. The designer pioneered the creation of the "bandage" or "body-con (body-conscious)" dress, using materials traditionally associated with foundation garments to create dresses that would mold and shape the wearer's figure with its signature bandage-like strips. <ref>http://www.net-a-porter.com/Shop/Designers/Herve_Leger Net-a-Porter: Herve Leger Designer Profile</ref> |
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Leroux adopted his current name after he lost the rights to the Hervé Léger name.<ref>http://nymag.com/fashion/fashionshows/designers/bios/herveleger/ New York Magazine Designer Bios</ref> |
Leroux adopted his current name after he lost the rights to the Hervé Léger name.<ref>http://nymag.com/fashion/fashionshows/designers/bios/herveleger/ New York Magazine Designer Bios</ref> |
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==Acquisition and Ownership by BCBGMAXAZRIAGROUP== |
==Acquisition and Ownership by BCBGMAXAZRIAGROUP== |
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Revision as of 02:39, 21 June 2009
 | The topic of this article may not meet Wikipedia's general notability guideline. (May 2009) |
History
Hervé Léger was founded in 1985 by the designer currently known as Hervé L. Leroux. The designer pioneered the creation of the "bandage" or "body-con (body-conscious)" dress, using materials traditionally associated with foundation garments to create dresses that would mold and shape the wearer's figure with its signature bandage-like strips. [1]
Leroux adopted his current name after he lost the rights to the Hervé Léger name.[2]
Acquisition and Ownership by BCBGMAXAZRIAGROUP
In September 1998, Herve Leger was acquired by BCBGMAXAZRIAGROUP from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer.[3] Ohana & Co., a boutique investment bank, advised Seagram's on the sale.
In April 2007, Max Azria relaunched the Herve Leger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled Herve Leger boutique opened on Rodeo Drive in Beverly Hills. In February 2008, Max Azria presented the Herve Leger by Max Azria collection at Bryant Park during the Fall 2008 New York Fashion Week.[4] The front row of Herve Leger's runway shows is often populated with actresses and celebrities attired in the brand's signature bandage dresses[5]. Famous fans include Lindsay Lohan, Rihanna and Kate Bosworth. [6]
Retail Locations
Herve Leger by Max Azria is now available at namesake boutiques in[7]:
- Paris
- Geneva
- New York
- Dallas
- Beverly Hills
- San Francisco
- West Palm Beach
- Las Vegas
- Aventura
- Somerset Collection (Oakland County, Michigan)
- West Hollywood (Sunset Boulevard & Melrose Avenue)
References
- ^ http://www.net-a-porter.com/Shop/Designers/Herve_Leger Net-a-Porter: Herve Leger Designer Profile
- ^ http://nymag.com/fashion/fashionshows/designers/bios/herveleger/ New York Magazine Designer Bios
- ^ http://www.bcbgmaxazriagroup.com/spring2009/index.php?fc=about&lnt=bmF2 About BCBGMAXAZRIAGROUP
- ^ http://www.style.com/fashionshows/review/F2008RTW-HLEGER/ Style.com: Herve Leger by Max Azria Fall 2008 Ready-to-Wear
- ^ http://www.wwd.com/fashion-news/fashion-scoops/herve-leger-for-fashions-sake-1998318 Women's Wear Daily: Herve Leger for Fashion's Sake
- ^ http://www.redcarpet-fashionawards.com/2007/10/celebrities-loveherve-leger.html Celebrities Love Herve Leger
- ^ http://www.herveleger.com/spring2009/index.php Herve Leger: The Company