Domino's: Difference between revisions
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At the prospect of potentially losing the right to use the Domino's Pizza brand name, Tom Monaghan hired Group 243 to create an alternative identity. Later they became agency of record for the company and remained so for over a decade. During that time, the agency, led by president Janet Muhleman and her then husband Robert Cotman designed the store interiors, the pizza box, the Indy race car, created and produced all of the advertising, and managed recruitment for the franchise. When Group 243 was hired, Domino's had fewer than 100 units. They marketed the brand until it reached over 5,000. In the 1980s, Domino’s decentralized its operations by opening the first international Domino’s in [[Winnipeg]], [[Manitoba]], Canada. In the following years the company expanded even more, and {{As of|2006|alt=as of September 2006}}, it has 8,238 stores which totaled [[United States dollar|US$]]1.4 billion in gross income.<ref>[http://media.corporate-ir.net/media_files/irol/13/135383/reports/2006Earnings%20ReleaseFinal.pdf]. Domino’s Pizza news release, July 20, 2006.</ref> Monaghan retired in 1998 and sold Domino's Pizza for nearly 1 billion dollars,<ref>{{cite web|url=http://www.realcities.com/mld/krwashington/16250502.htm|title=McClatchy Washington Bureau | Homepage<!-- Bot generated title -->}}</ref> but retained a 27% non-controlling stake in the company. |
At the prospect of potentially losing the right to use the Domino's Pizza brand name, Tom Monaghan hired Group 243 to create an alternative identity. Later they became agency of record for the company and remained so for over a decade. During that time, the agency, led by president Janet Muhleman and her then husband Robert Cotman designed the store interiors, the pizza box, the Indy race car, created and produced all of the advertising, and managed recruitment for the franchise. When Group 243 was hired, Domino's had fewer than 100 units. They marketed the brand until it reached over 5,000. In the 1980s, Domino’s decentralized its operations by opening the first international Domino’s in [[Winnipeg]], [[Manitoba]], Canada. In the following years the company expanded even more, and {{As of|2006|alt=as of September 2006}}, it has 8,238 stores which totaled [[United States dollar|US$]]1.4 billion in gross income.<ref>[http://media.corporate-ir.net/media_files/irol/13/135383/reports/2006Earnings%20ReleaseFinal.pdf]. Domino’s Pizza news release, July 20, 2006.</ref> Monaghan retired in 1998 and sold Domino's Pizza for nearly 1 billion dollars,<ref>{{cite web|url=http://www.realcities.com/mld/krwashington/16250502.htm|title=McClatchy Washington Bureau | Homepage<!-- Bot generated title -->}}</ref> but retained a 27% non-controlling stake in the company. |
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Over 37,000 stores worldwide now operate under the Domino’s brand, with the opening of a store in [[Huntley, Illinois]] as the 8,000th store. All international stores are franchised. The Domino’s Pizza store in [[Tallaght]], [[Dublin]], Ireland, became the first in Domino's history to hit a turnover of $3 million (€2.35 million) a year.<ref>"Raking in the Dough" [http://www.independent.ie/lifestyle/food-drink/raking-in-the-dough-81536.html] Independent.ie August 4, 2006 <!--accessed June 27, 2008--></ref> Although the franchise is typically delivery and carry-out only, there is one dine-in Domino's with a full buffet in [[Clovis, NM]]. |
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==Products== |
==Products== |
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Revision as of 23:57, 3 July 2009
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| Company type | Public (NYSE: DPZ) |
|---|---|
| Industry | Restaurants |
| Founded | 1960 (Ypsilanti, Michigan, USA) |
| Headquarters | Ann Arbor, Michigan |
Key people | Tom Monaghan, Founder David Brandon, Chairman & CEO |
| Products | Pizza Template:·w sandwiches Template:·w pasta Template:·w chicken wingsTemplate:·w desserts |
| Revenue |  $1.462 billion USD (2007) |
767,925,000 United States dollar (2022)  | |
| 452,263,000 United States dollar (2022) | |
Number of employees | 145,000 |
| Website | www.dominos.com |
Domino's Pizza, Inc. (NYSE: DPZ) is an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United States. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in all 50 states and 55 countries.[1] It was the second-largest pizza chain behind Pizza Hut in the United States when it went public in 2004 for just under $15 a share.[2]
History
Domino’s Pizza began in 1960 when Tom Monaghan and his brother James bought "Dominick's Pizza", a small pizzeria in Ypsilanti, Michigan. The deal was secured by a $75 down payment and the brothers borrowed $500 to pay for the store. Eight months later, James quit the partnership and traded his half of the business to Tom for a used Volkswagen Beetle. With Tom as the sole owner of the company, Dominick's Pizza became Domino's Pizza. In 1968, a fire destroyed the company headquarters and commissary. Although Domino's faced numerous other obstacles in the following years, including a 1975 trademark-infringement lawsuit by Amstar, maker of Domino sugar,[3] the company expanded, and in 1978, the 200th Domino’s franchise opened.
At the prospect of potentially losing the right to use the Domino's Pizza brand name, Tom Monaghan hired Group 243 to create an alternative identity. Later they became agency of record for the company and remained so for over a decade. During that time, the agency, led by president Janet Muhleman and her then husband Robert Cotman designed the store interiors, the pizza box, the Indy race car, created and produced all of the advertising, and managed recruitment for the franchise. When Group 243 was hired, Domino's had fewer than 100 units. They marketed the brand until it reached over 5,000. In the 1980s, Domino’s decentralized its operations by opening the first international Domino’s in Winnipeg, Manitoba, Canada. In the following years the company expanded even more, and as of September 2006[update], it has 8,238 stores which totaled US$1.4 billion in gross income.[4] Monaghan retired in 1998 and sold Domino's Pizza for nearly 1 billion dollars,[5] but retained a 27% non-controlling stake in the company.
Over 37,000 stores worldwide now operate under the Domino’s brand, with the opening of a store in Huntley, Illinois as the 8,000th store. All international stores are franchised. The Domino’s Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (€2.35 million) a year.[6] Although the franchise is typically delivery and carry-out only, there is one dine-in Domino's with a full buffet in Clovis, NM.
Products
The Oreo Dessert Pizza was first introduced in Ann Arbor, MI and was only available for a limited time. The crust which was layered with vanilla sauce was then covered with Oreo cookie crumbles, and finished with icing on top.[7]
Franchisees
The rights to own, operate and franchise branches of the chain in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco are currently owned by Domino's Pizza Enterprises, having been sold off by the parent company between 1993 and 2007. The master franchises for the UK and Ireland were purchased by Domino's Pizza Group (now publicly traded as Domino's Pizza UK & IRL) in 1993.[8]
- Major franchises-
Controversies
Political issues
Tom Monaghan is one of the founders of Domino's, and while he is no longer involved with the running of the corporation, the company has been recognized because of Monaghan's financial support of Christian pro-life religious and political organizations, such as Operation Rescue and the Thomas More Law Center. Monaghan contributed $300,000 to California proposition 73 (2005) which was an effort to amend the state constitution to require parental notification and a waiting period for abortions involving minors.[9] Monaghan has also spent some of his fortune creating a Catholic pro-life community in Florida called Ave Maria.
30 Minute guarantee
Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzas within 30 minutes of ordering, or they would receive the pizzas free. The guarantee was reduced to $3 off in the mid 1980s due to concerns over drivers breaking traffic laws and putting themselves and others at risk trying to fulfill the guarantee.[citation needed] To further reduce accidents and unsafe driving, Domino's did not hold its drivers accountable for any lates.[citation needed] In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a Domino's delivery driver, paying the family US$2.8 million. In 1993, Domino's settled another lawsuit, this one brought by a woman who was injured when a Domino's delivery driver ran a red light and rear-ended her. The woman was awarded nearly US$ 80 million in damages. The guarantee was dropped that same year because of the "public perception of reckless driving and irresponsibility", according to Monaghan.[10]
In 2008, the company again advertised a 30 minute delivery time in the U.S.; the fine print in the material stated the time as merely an "estimate". However, in Brazil, Chile, India, Indonesia, Lebanon, Mexico and Turkey, Domino's still guarantees delivery within 30 minutes, or the order is free but online orders are not available. In Israel, late delivery results in cash back on the spot anywhere from a fifth to half the price of the order (depending on the delay).
YouTube Videos
In April 2009, videos depicting two Domino's employees, Kristy Hammonds and Michael Setzer, in Template:City-state tampering with customer food were uploaded to the YouTube video hosting service.[11]
The videos spread quickly online through blogs and Twitter and highlighted the vulnerability brands face today. The company's responses also reflected this change toward interactive media channels: updates were distributed through Twitter, the company’s Facebook page and a response from Patrick Doyle, President of Domino's USA was posted on YouTube.[12]
Later, the duo were arrested and charged.[13]
Advertising
 | This article needs additional citations for verification. (May 2009) |
In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. That concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the television commercials that they created. Customers were implored to order from Domino's in order to "avoid the Noid."[citation needed]
In 1989, a man, Kenneth Lamar Noid, who thought the ads were a personal attack on him, held two employees of a Chamblee, Georgia Domino's restaurant hostage for over five hours. After forcing them to make him a pizza, Noid surrendered to police. Noid was charged with kidnapping, aggravated assault, extortion, and possession of a firearm during a crime, but he was found not guilty by reason of insanity.[14] Contrary to popular belief, this incident did not cause Domino’s to pull the "Noid" campaign off the air; in reality, Noid creator and owner Will Vinton Studios asked for a larger amount of money for continued use of the Noid character, and Domino’s chose not to renew its contract.[citation needed]
Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009. The company had planned the campaign for December 2008 but dropped the idea and never promoted it. The code was never deactivated though and resulted in the free giveaway of the pies across the United States after someone discovered the promotion on the website by typing in the word "bailout" as the promotion code and then shared it with others on the Internet. Domino's deactivated the code on the morning of Tuesday, March 31, 2009 and promised to reimburse store owners for the pies.[15]
Sponsorship and tie-ins
- Domino's sponsored the halftime reports for NFL Live!/NFL on NBC during the 1990s until NBC lost American Football Conference television coverage to CBS.
- As a product sponsorship tie-in, Domino's Pizza is also the Official Pizza of NASCAR. It sponsored the '00 Toyota driven by David Reutimann for Michael Waltrip Racing in the Sprint Cup.
- Domino's sponsored CART's Doug Shierson Racing, and the team won the 1990 Indianapolis 500.
- Domino's was a long-time sponsor of animated-series The Simpsons on the News Corporation-owned British satellite television channel Sky1 from 1998 to 2008.
- Domino's sponsors Club Deportivo Guadalajara, even selling some special edition pizzas with the club's name.[citation needed]
- Domino's sponsors Britains Got Talent & Amerias Got Talent
Global locations
- Europe
- North America
- Central America & Caribean
References
- ^ "Find a Domino's - International".
- ^ Amstar Corp. v. Domino's Pizza, Inc., 615 F.2d 252, 260 (5th Cir. 1980)
- ^ [1]. Domino’s Pizza news release, July 20, 2006.
- ^ "McClatchy Washington Bureau".
{{cite web}}: Text "Homepage" ignored (help) - ^ "Raking in the Dough" [2] Independent.ie August 4, 2006
- ^ "Domino's intros Oreo dessert pizza".
{{cite web}}: Text "Domino’s Pizza" ignored (help); Text "Pizza Martkeplace" ignored (help) - ^ Litterick, David (February 23, 2008). "Colin Halpern sells £4 m slice of Domino's Pizza". The Daily Telegraph. Retrieved 2008-06-22.
- ^ "Proposition 73 The Next Battle Over Abortion Rights".
- ^ "End of Domino's Pizza Delivery Guarantee". The Urban Legends Reference Library. Accessed May 30, 2008
- ^ "Health officials inspect Conover Domino's".
- ^ Bruce Horovitz. "Domino's nightmare holds lessons for marketers".
- ^ "Online Video Embarrasses Mother of Domino's Worker; Workers Charged".
- ^ Business Notes ADVERTISING CHARACTERS, Time (magazine), 2001-06-24
- ^ Shebar, Alex (April 2, 2009). "Free pizza deal was tasty accident".
{{cite journal}}: Cite journal requires|journal=(help) - ^ http://sec.edgar-online.com/dominos-inc/s-1a-securities-registration-statement/2004/05/19/section2.aspx
See also
- Domino's Pizza, Inc. v. McDonald
- Avoid the Noid, advertising video game
