Robert J. Bach: Difference between revisions
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==Microsoft career== |
==Microsoft career== |
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Robbie Bach has overseen some of Microsoft's most successful projects. |
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===Microsoft Office=== |
===Microsoft Office=== |
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As the top marketing executive in charge of Microsoft Office during the 1990s Bach battled against Corel and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite is now Microsoft's second most profitable product suite garnering billions in revenue. |
As the top marketing executive in charge of Microsoft Office during the 1990s Bach battled against Corel and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite is now Microsoft's second most profitable product suite garnering billions in revenue. |
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Revision as of 04:03, 12 July 2009
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Robert J. Bach, commonly known as Robbie Bach, is the President of Entertainment & Devices Division at Microsoft. He leads the division that is responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform.
Biography
Robbie Bach was born in Peoria, Ill on 31 December 1961 and is the son of a former Schlitz executive. He played competitive tennis at the University of North Carolina at Chapel Hill where he was a Morehead Scholar. After graduating with a degree in economics, he worked at Morgan Stanley before going on to receive an MBA from Stanford. He joined Microsoft in 1988 and has been with the company ever since. He is married with three children. Many in his family have also been keen on athletcs: brother Tom ran track at Northwestern, brother Peter played tennis at USC, nephew Aaron played tennis at Queens College, nephew Justin played tennis at UVA, nephew Brian played baseball at Wake Forest, and nephew Matt played football for Furman.
Microsoft career
Microsoft Office
As the top marketing executive in charge of Microsoft Office during the 1990s Bach battled against Corel and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite is now Microsoft's second most profitable product suite garnering billions in revenue.
Microsoft Europe
From 1990 to 1992, Bach served as the business operations manager for Microsoft Europe, reporting to the president of Microsoft Europe in Paris, where he coordinated business planning and strategy, budgeting, and special projects. He helped unify Microsoft's once-divided European local units. Interestingly enough, he could often be found flying around Europe in the Back part of Coach Class with Bill Gates. Ironically enough, both Bach and Gates now fly around on their own private jets.
Chief Xbox Officer
Bach was the top executive in charge of Microsoft's gaming consoles Xbox and Xbox 360, which had mixed success. While the Xbox did manage to take a fairly large share of the market it created a large amount of debt and should not be considered a financial success but more of a long term investment. The Xbox 360 also has a decent share of the gaming market, despite being behind Nintendo's Wii and having rough competition against Sony's PS3, but has yet to make back the investment spent by Microsoft to get to this point. This is likely due to a policy of selling hardware at a loss combined with initial hardware development costs.
The Xbox and Xbox 360 while doing well in European, North American, and Australian markets have not done well in Japan. The Xbox had abysmal sales in Japan while the 360 trails behind significantly in total sales. Recent releases have occasionally boosted the 360 into 2nd place in terms of weekly sales in Japan but the same could be said for the PS3.
Zune
Bach is now leading the charge against Apple Computer's iPod with Microsoft's Zune.
Microsoft titles
- Product Manager(Microsoft Works)
- Business Operations Manager(Europe)
- Vice President of Marketing(Desktop Applications Division)
- Vice President of the Learning(Entertainment and Productivity Division)
- Vice President of the Home and Retail division
- Senior Vice President of Home and Entertainment Division
- President of the Entertainment and Devices Division
Net worth
Currently has 542,578 shares of Microsoft Stock, at a net worth of $16,167,793.50.
Boys and Girls Club
Bach sits on the board of governors for the Boys & Girls Clubs of America and is the interim chairman of the Entertainment Software Association.
External links
- Robert J. Bach's bio page at Microsoft PressPass
- Insider Trading
- Microsoft's Robbie Bach 'thought about killing' Surface - June 2, 2008
