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On November 12, 2008, the studio released the first teaser trailer for ''2012'' that showed a [[tsunami]] surging over the [[Himalayas]] and interlaced a purportedly scientific message suggesting that the world would end in 2012, and that the world's governments were not preparing its population for the event. The trailer ended with a message to viewers to "find out the truth" by searching "2012" on search engines. ''[[The Guardian]]'' criticized the marketing approach as "deeply flawed" and associated it with "websites that make even more spurious claims about 2012".<ref>{{cite news | last=Pickard | first=Anna | url=http://www.guardian.co.uk/film/2008/nov/25/2012-ronald-emmerich | title=''2012'': a cautionary tale about marketing | work=[[The Guardian]] | date=November&nbsp;25, 2008 | accessdate=December&nbsp;10, 2008 }}</ref>
On November 12, 2008, the studio released the first teaser trailer for ''2012'' that showed a [[tsunami]] surging over the [[Himalayas]] and interlaced a purportedly scientific message suggesting that the world would end in 2012, and that the world's governments were not preparing its population for the event. The trailer ended with a message to viewers to "find out the truth" by searching "2012" on search engines. ''[[The Guardian]]'' criticized the marketing approach as "deeply flawed" and associated it with "websites that make even more spurious claims about 2012".<ref>{{cite news | last=Pickard | first=Anna | url=http://www.guardian.co.uk/film/2008/nov/25/2012-ronald-emmerich | title=''2012'': a cautionary tale about marketing | work=[[The Guardian]] | date=November&nbsp;25, 2008 | accessdate=December&nbsp;10, 2008 }}</ref>


The studio also launched a [[viral marketing]] website operated by the fictional Institute for Human Continuity, where filmgoers could register for a lottery number to be part of a small population that would be rescued from the global destruction.<ref>{{cite news | last=Billington | first=Alex | url=http://www.firstshowing.net/2008/11/15/roland-emmerichs-2012-viral-institute-for-human-continuity/ | title=Roland Emmerich's ''2012'' Viral - Institute for Human Continuity | work=FirstShowing.net | date=November&nbsp;15, 2008 | accessdate=December&nbsp;10, 2008 }}</ref> This raises the question of just where on the globe one would go to escape global destruction.
The studio also launched a [[viral marketing]] website operated by the fictional Institute for Human Continuity, where filmgoers could register for a lottery number to be part of a small population that would be rescued from the global destruction.<ref>{{cite news | last=Billington | first=Alex | url=http://www.firstshowing.net/2008/11/15/roland-emmerichs-2012-viral-institute-for-human-continuity/ | title=Roland Emmerich's ''2012'' Viral - Institute for Human Continuity | work=FirstShowing.net | date=November&nbsp;15, 2008 | accessdate=December&nbsp;10, 2008 }}</ref>


==Release==
==Release==

Revision as of 09:25, 5 August 2009

Template:Future film

2012
File:Two thousand twelve ver2.jpg
Promotional film poster
Directed byRoland Emmerich
Written byHarald Kloser
Roland Emmerich
Produced byRoland Emmerich
Mark Gordon
Harald Kloser
Larry J. Franco
Ute Emmerich
StarringJohn Cusack
Amanda Peet
Danny Glover
Thandie Newton
Oliver Platt
Chiwetel Ejiofor
Woody Harrelson
CinematographyDean Semler
Edited byDavid Brenner
Peter S. Elliott
Music byHarald Kloser
Production
companies
Centropolis Entertainment
The Mark Gordon Company
Distributed byColumbia Pictures
Release date
November 13, 2009
CountryUnited States
LanguageEnglish
Budget$200 million

2012 is an upcoming American science fiction disaster film directed by Roland Emmerich. The film has an ensemble cast, including John Cusack, Amanda Peet, Danny Glover, Thandie Newton, Oliver Platt, Chiwetel Ejiofor, and Woody Harrelson. The film will be distributed by Columbia Pictures. Filming began in August 2008 in Vancouver; the film is expected to be released worldwide on November 13, 2009.

Plot

A global cataclysm occurs which leads to the end of the world and has survivors struggling for their lives. The film is inspired by several hypotheses that state that the ancient Mayans predicted a doomsday event will occur sometime around the 2012 northern hemisphere winter solstice.[1]

Production

Director Roland Emmerich and composer-producer Harald Kloser co-wrote a spec script titled 2012, which was marketed to major studios in February 2008. Nearly all studios met with Emmerich and his representatives to hear the director's budget projection and story plans, a process that the director had previously gone through with the films Independence Day (1996) and The Day After Tomorrow (2004).[2] The film was shopped around with a production budget of $200 million.[3] Later that month, Sony Pictures Entertainment won the rights for the spec script, planning to distribute it under Columbia Pictures.[4] The studio planned to make the film for less than the estimated budget.[3]

Filming was originally scheduled to begin in Los Angeles, California, in July 2008,[5] but instead commenced in Vancouver in August 2008.[6] Due to the possible 2008 Screen Actors Guild strike, filmmakers set up a contingency plan for salvaging the film.[7] Sony Pictures Imageworks was hired to create visual effects for 2012.[8]. Thomas Wander co-wrote the score with Harald Kloser.

Cast

Marketing

On November 12, 2008, the studio released the first teaser trailer for 2012 that showed a tsunami surging over the Himalayas and interlaced a purportedly scientific message suggesting that the world would end in 2012, and that the world's governments were not preparing its population for the event. The trailer ended with a message to viewers to "find out the truth" by searching "2012" on search engines. The Guardian criticized the marketing approach as "deeply flawed" and associated it with "websites that make even more spurious claims about 2012".[16]

The studio also launched a viral marketing website operated by the fictional Institute for Human Continuity, where filmgoers could register for a lottery number to be part of a small population that would be rescued from the global destruction.[17]

Release

2012 was originally scheduled to be released on July 10, 2009. The release date was changed to November 13, 2009 to move out of the busy summer schedule into a time frame that the studio considered to have more potential for financial success. According to the studio, the film could have been completed for the summer release date, but the date change will give more time to the production.[18]

See also

References

  1. ^ Pawlowski, Agnes (January 27, 2009). "Apocalypse in 2012? Date spawns theories, film". CNN. Retrieved 2009-02-05. {{cite journal}}: Cite journal requires |journal= (help)
  2. ^ Fleming, Michael (February 19, 2008). "Studios vie for Emmerich's 2012". Variety. Retrieved July 14, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help)
  3. ^ a b c d e Simmons, Leslie (June 2, 2008). "Danny Glover circles 2012". The Hollywood Reporter. Retrieved July 14, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  4. ^ Fleming, Michael (February 21, 2008). "Sony buys Emmerich's 2012". Variety. Retrieved July 14, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help)
  5. ^ Siegel, Tatiana (May 19, 2008). "John Cusack set for 2012". Variety. Retrieved July 14, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help)
  6. ^ a b Frater, Patrick (July 9, 2008). "Chin Han makes date with 2012". Variety. Retrieved July 14, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help)
  7. ^ "Big Hollywood films shooting despite strike threat". Reuters. August 1, 2008. Retrieved August 5, 2008. {{cite news}}: Check date values in: |accessdate= and |date= (help)
  8. ^ Giardina, Carolyn (August 13, 2008). "SPI's future includes 2012". The Hollywood Reporter. Retrieved August 13, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help)
  9. ^ a b Simmons, Leslie (May 19, 2008). "John Cusack ponders disaster flick". The Hollywood Reporter. Retrieved July 14, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help)
  10. ^ Simmons, Leslie (June 13, 2008). "Amanda Peet is 2012 lead". The Hollywood Reporter. Retrieved July 14, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  11. ^ Rich, Katey (15 July 2008). "Woody Harrelson Trying To Survive Armageddon". Cinema Blend. Retrieved 2009-02-03.
  12. ^ "Youtube: Mancow Muller on The Alex Jones Show 1/2:Waterboarding is "TORTURE"".
  13. ^ Adler, Shawn (July 14, 2008). "EXCLUSIVE: Woody Harrelson Joins Roland Emmerich's World-Ending 2012". MTV Movies Blog. MTV. Retrieved July 14, 2008. {{cite news}}: Check date values in: |accessdate= and |date= (help)
  14. ^ Kit, Borys (July 1, 2008). "Thomas McCarthy joins 2012". The Hollywood Reporter. Retrieved July 14, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help)
  15. ^ "Morgan Lily". Variety. August 3, 2008. Retrieved October 29, 2008. {{cite journal}}: Check date values in: |accessdate= and |date= (help)
  16. ^ Pickard, Anna (November 25, 2008). "2012: a cautionary tale about marketing". The Guardian. Retrieved December 10, 2008. {{cite news}}: Check date values in: |accessdate= and |date= (help)
  17. ^ Billington, Alex (November 15, 2008). "Roland Emmerich's 2012 Viral - Institute for Human Continuity". FirstShowing.net. Retrieved December 10, 2008. {{cite news}}: Check date values in: |accessdate= and |date= (help)
  18. ^ DiOrio, Carl (January 20, 2009). "2012 release date pushed back". Retrieved January 20, 2009. {{cite journal}}: Check date values in: |accessdate= and |date= (help); Cite journal requires |journal= (help); Text "journalThe Hollywood Reporter" ignored (help)