MGA Entertainment: Difference between revisions
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==Lawsuit== |
==Lawsuit== |
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MGA Entertainment was defeated by the |
MGA Entertainment was defeated by the corporation [[Mattel]] Inc. on July 17, 2008 in a battle over the creation rights of the Bratz doll line. The [[U.S. District Court]] in [[Riverside, California|Riverside]] found that Carter Bryant, creator of the Bratz doll line violated his exclusivity contract when he designed the dolls while he was still working at Mattel. This decision will lead to the possibility of Mattel's ability to claim damages or rights to the Bratz doll line. <ref>{{cite web | url=http://www.orlandosentinel.com/business/la-fi-bratz18-2008jul18,0,5325580.story | title="Mattel wins important verdict in Bratz dolls case" | author=Colker, David | publisher=Los Angeles Times | date=2008-07-18 | accessdate=2008-07-18}}</ref> On December 3, 2008, U.S. District Judge Stephen Larson banned MGA from selling Bratz. He allowed the company to continue selling the dolls until the winter holiday season ended.<ref>"[http://money.cnn.com/2008/12/04/news/companies/bratz_dolls.ap/index.htm?postversion=2008120406 Barbie beats back Bratz]." ''[[CNN]] [[Money (magazine)|Money]]''. December 4, 2008.</ref> The ruling will be in effect on February 11, 2009 at the earliest; Mattel and MGA will meet in court on that date.<ref>Colker, David. "[http://latimesblogs.latimes.com/lanow/2008/12/bad-day-for-the.html Bad day for the Bratz in L.A. court]." ''[[Los Angeles Times]]''. December 4, 2008.</ref> |
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==References== |
==References== |
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Revision as of 22:58, 25 August 2009
 | This article needs additional citations for verification. (June 2009) |
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| Company type | Private |
|---|---|
| Industry | Toys |
| Founded | 1997 |
| Headquarters | Los Angeles, California, USA |
Key people | Isaac Larian, Founder and CEO |
| Revenue |  US $2 billion (2006) |
Number of employees | 1,500 |
| Website | www.mgae.com |
MGA Entertainment (Micro-Games America Entertainment) is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line and Yummi-Land. MGA is headquartered at 16300 Roscoe Boulevard in the San Fernando Valley region of Los Angeles, California, United States.[1]
Products
Introduced in 2001, Bratz is MGA's most successful product line, with various spin-offs from the original teenage dolls, including miniature versions (Lil' Bratz), baby dolls (Bratz Babyz), pets (Bratz Petz), two feature films (Bratz: The Movie and Bratz Girls Really Rock) and numerous DVDs and soundtracks.
Yummi-Land is a doll franchise introduced in 2006. There was an accompanying movie entitled Betsy Bubblegum's Journey through Yummi-Land. The franchise includes a toy line of the character's friends and pets.
My ePets is a plush animal toy franchise also launched in 2006. Each plush comes with a code to activate an online version of the animal on the [1] interactive web site. Users play games, care for their pets and more.
In 2009 a new doll line named Moxie Girlz was introduced. The Yummi-Land Soda Pop Girls were blowing girls mind ever since the commercial came out in 2006. And include the "Soda Pop Girls", "Creme Pop Girls", "Candy Pop Girls", "Flower Pop Girls", "Ice Cream Pop Girls", "Smoothie Pop Girls", "Sundae Pop Girls", and the Holiday special edition doll "Paris Peppermint Creme" and also the "Birthday Pop Girls". These Moxie girls are simliar but legally distinct from the Bratz line of dolls. This is to circumvent the ruling from the lawsuit described below.
Lawsuit
MGA Entertainment was defeated by the corporation Mattel Inc. on July 17, 2008 in a battle over the creation rights of the Bratz doll line. The U.S. District Court in Riverside found that Carter Bryant, creator of the Bratz doll line violated his exclusivity contract when he designed the dolls while he was still working at Mattel. This decision will lead to the possibility of Mattel's ability to claim damages or rights to the Bratz doll line. [2] On December 3, 2008, U.S. District Judge Stephen Larson banned MGA from selling Bratz. He allowed the company to continue selling the dolls until the winter holiday season ended.[3] The ruling will be in effect on February 11, 2009 at the earliest; Mattel and MGA will meet in court on that date.[4]
References
- ^ "Contact." MGA Entertainment. Retrieved on December 4, 2008.
- ^ Colker, David (2008-07-18). ""Mattel wins important verdict in Bratz dolls case"". Los Angeles Times. Retrieved 2008-07-18.
- ^ "Barbie beats back Bratz." CNN Money. December 4, 2008.
- ^ Colker, David. "Bad day for the Bratz in L.A. court." Los Angeles Times. December 4, 2008.