Tohato: Difference between revisions
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==Advertisement campaign== |
==Advertisement campaign== |
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Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in [[Engagement marketing|engagement marketing]], by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008. |
Tohato launched two new snacks brands, "Tyrant Habanero Burning [[Hell]] Hot" and "[[Satan]] Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in [[Engagement marketing|engagement marketing]], by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008. |
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==External links== |
==External links== |
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Revision as of 05:56, 30 October 2009
Tohato Inc. (株式会社東ハト, Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.
Products
Advertisement campaign
Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.
External links
 | This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it. |
 | This article about a Japanese corporation- or company-related topic is a stub. You can help Wikipedia by expanding it. |