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→Notable artists: Actress is one of the artists currently on the roster of RCRD_LBL, per www.actress.rcrdlbl.com
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*[[A-Trak]]
*[[A-Trak]]
*[[Abe Vigoda (band)|Abe Vigoda]]
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*[[Actress (band)|Actress]]
*[[Albert Hammond Jr.]]
*[[Albert Hammond Jr.]]
*[[Andrew Bird]]
*[[Andrew Bird]]

Revision as of 20:19, 30 October 2009

RCRD LBL
File:RCRD LBL Logo.png
Parent companyDowntown Records
Founded2007
FounderJosh Deutsch
Peter Rojas
GenreVarious genres
Country of originUnited States
LocationExclusively online
Official websitewww.rcrdlbl.com

RCRD LBL is an exclusively-online record label that offers all of its music for free via Mp3 downloads, while generating 100% of its revenue through advertising and sponsorship.[1] Developed and run by Downtown Records CEO Josh Deutsch and Engadget founder Peter Rojas, RCRD LBL offers music from emerging and established artists, as well as reviews, interviews, and multimedia content.[2] Launched in November 2007 with PUMA, airline Virgin America, and Nikon Inc. among the major brands that signed on as inaugural sponsors, the label began with songs by over 275 artists from 15 independent labels including the parent label, Downtown, as well as Modular Records and Turntable Lab.[3] Since its founding, RCRD LBL has lured larger acts to its label; notably, Moby released a free "mega mix" from Last Night through RCRD LBL.[3]

Partner labels

Notable artists

References

  1. ^ Peter Lauria, "On the Download, Using Ads, New Online Label Offers Music Free", The New York Post, June 11, 2007.
  2. ^ Coofler: Music and the Industry, "RCRD LBL Launches", coofler.com, November 15, 2007.
  3. ^ a b Devin Leonard, "How to save the record label (maybe)", CNN Money, February 28 2008.


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