The Link (retailer): Difference between revisions
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Nick Wood, the Managing director of The Link, left the company to take over the running of the failing Dixons chain of electronics retailers. After substantially turning around the fortunes of Dixons, he was brought back to replace his own replacement, Elizabeth Fagan, after poor performance of The Link under her management. He quickly made his mark, applying an easier to understand commission structure, and placed four "live" models of phones in stores, and expanded the product range to include MP3 players and Satelite Navigation systems. |
Nick Wood, the Managing director of The Link, left the company to take over the running of the failing Dixons chain of electronics retailers. After substantially turning around the fortunes of Dixons, he was brought back to replace his own replacement, Elizabeth Fagan, after poor performance of The Link under her management. He quickly made his mark, applying an easier to understand commission structure, and placed four "live" models of phones in stores, and expanded the product range to include MP3 players and Satelite Navigation systems. |
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It is suspected that after O2's merger with Telefonica, The Link may be sold to another |
It is suspected that after O2's merger with Telefonica, The Link may be sold to another high steet chain, and this is reason for Nick Wood's appointment. |
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==External links== |
==External links== |
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Revision as of 22:34, 24 December 2005
The Link is one of the leading mobile phone retailers in the United Kingdom. It is 60% owned by DSG International plc, the UK's largest consumer electronics retail group, and 40% owned by O2, the British telecommunications company. DSG Internatiomal also sells mobile phones in its Dixons and Currys chains, but many of its high street branches are small and hard to expand, so it opened a separate chain to provide more capacity for mobile phone sales. It did the same thing in the computer market when it opened PC World. The first branch of The Link opened in 1994 and as of August 2005 there were 295 branches. The Link's annual sales in 2004/05 were £428 million.
The Link's principal competitors include Carphone Warehouse and the in-house retail chains of the UK's five main mobile phone companies. It sells phones for all of the five main companies and also for some of the resellers that operate in the UK.
Nick Wood, the Managing director of The Link, left the company to take over the running of the failing Dixons chain of electronics retailers. After substantially turning around the fortunes of Dixons, he was brought back to replace his own replacement, Elizabeth Fagan, after poor performance of The Link under her management. He quickly made his mark, applying an easier to understand commission structure, and placed four "live" models of phones in stores, and expanded the product range to include MP3 players and Satelite Navigation systems.
It is suspected that after O2's merger with Telefonica, The Link may be sold to another high steet chain, and this is reason for Nick Wood's appointment.
External links
- Official site - this is a consumer focused site. Corporate information can be found in the DSG International Group website
- DSG International website