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On 1 September 2008, it was announced that Virgin Radio Xtreme would be rebranded as Absolute Xtreme on 28 September 2008.<ref>{{cite web|url=http://www.brandrepublic.com/News/842893/Plans-revealed-rebrand-Virgin-Radio-Absolute/|title=Plans revealed to rebrand Virgin Radio as Absolute|last=Barnett|first=Emma|date=2008-09-01|accessdate=2008-09-01|publisher=Brand Republic}}</ref>
On 1 September 2008, it was announced that Virgin Radio Xtreme would be rebranded as Absolute Xtreme on 28 September 2008.<ref>{{cite web|url=http://www.brandrepublic.com/News/842893/Plans-revealed-rebrand-Virgin-Radio-Absolute/|title=Plans revealed to rebrand Virgin Radio as Absolute|last=Barnett|first=Emma|date=2008-09-01|accessdate=2008-09-01|publisher=Brand Republic}}</ref>


In October 2009 it was announced that Absolute Xteme would be replaced by an all 80s station, [[Absolute 80s]], with listeners redirected to new user-contolled station [[dabbl]].
In October 2009 it was announced that Absolute Xtreme would be replaced by an all 80s station, [[Absolute 80s]], with listeners redirected to new user-contolled station [[dabbl]].


==Former DJs==
==Former DJs==

Revision as of 11:16, 12 January 2010

Absolute Xtreme
Absolute Xtreme logo
Broadcast area United Kingdom:
London (DAB)
Freesat (Ch.726)
Sky Digital (Ch.0200)
Virgin Media (Ch.951)
Worldwide (Internet)
FrequencyDigital
BrandingAbsolute
Programming
FormatNew Music
Ownership
OwnerTIML Radio Limited
Absolute Radio
Absolute Classic Rock
dabbl
History
First air date
September 5, 2005
Former call signs
Virgin Radio Xtreme

Absolute Xtreme, was a digital radio station in the United Kingdom, playing New Music.

History

Xtreme

Absolute Xtreme launched at 12.15am on 5 September 2005 by Virgin Radio DJ, Steve Harris, under the name of Virgin Radio Xtreme. Its music policy is aimed at playing new rock for a youth audience.

Since the departure (to rival station Xfm London) of Steve Harris at the end of 2006, the channel plays non-stop music 24 hours a day. Former shows included The Edge with Steve Harris and The Xtreme Mix with "Silent" Dave Lambert.

Originally part of the Virgin Radio network of stations, it was wholly owned by STV Group plc, until 30 May 2008 when Virgin Radio was purchased by the TIML Golden Square Ltd, a subsidiary of the Times of India group, for £53.2 million.[1]

On 1 September 2008, it was announced that Virgin Radio Xtreme would be rebranded as Absolute Xtreme on 28 September 2008.[2]

In October 2009 it was announced that Absolute Xtreme would be replaced by an all 80s station, Absolute 80s, with listeners redirected to new user-contolled station dabbl.

Former DJs

Steve Harris and David Lambert

Tuning In

References

  1. ^ Andrews, Amanda (2008-05-30). "Virgin Radio is sold to Absolute for £53.2m". London: The Times. Retrieved 2008-05-30.
  2. ^ Barnett, Emma (2008-09-01). "Plans revealed to rebrand Virgin Radio as Absolute". Brand Republic. Retrieved 2008-09-01.