EG Australia

Caltex Woolworths

Company type	Joint venture
Industry	Automotive and retail
Founded	2003 (joint venture; Woolworths Plus Petrol founded 1996)
Headquarters	Bella Vista, New South Wales , Australia
Key people	Michael Luscombe, Chief Executive Officer, Woolworths Limited Ramnik Narsey, General Manager Petrol, Woolworths Limited
Products	Petrol, convenience and grocery
Parent	Woolworths Limited, Caltex Australia (50:50)
Website	www.woolworthspetrol.com.au

Caltex Woolworths is a chain of petrol stores in Australia, owned by Caltex Australia and Woolworths Limited in a 50:50 joint venture. In Victoria, it trades as Caltex Safeway. Caltex Woolworths is notably known for offering a 4-cents-per-litre discount off the pump price, for customers who present a docket obtained after spending a qualifying amount of $30 or more at Woolworths and Safeway supermarkets and Big W department stores.

The 4-cents-per-litre discount is doubled to 8c if a petrol buyer also purchases goods to the value of at least $5 at the petrol station convenience store and pays for both petrol and goods in the one transaction.

During 2008 Woolworths launched its Everyday Rewards Card. Customers can now redeem their discount vouchers by swiping their cards at Woolworths, Safeway and Big W checkouts nationwide and receive the discount by swiping their cards at Caltex Woolworths petrol stations.

History

Caltex Woolworths Wagga Wagga, New South Wales

The fuel discount offer began in Dubbo, New South Wales in 1996 as Woolworths Plus Petrol. The offer initially involved an escalating scale of discount off the price of petrol depending on the amount spent to qualify – $30.00-$59.99 for 2c per litre, $60.00-$149.99 for 4c per litre, and $150.00 and above for 6c per litre. However, the offer eventually settled on a median 4c per litre discount with purchases of $30.00 and over after the launch of rival Coles' equivalent fuel discount offer through Coles Express service stations in 2003.

After Coles' 2003 fuel offer launch – an alliance with major oil company Shell Australia – Woolworths announced a joint venture with Caltex. Caltex would supply fuel to the outlets and they would be co-branded. All Woolworths Petrol and selected Caltex sites near Woolworths supermarkets were rebranded accordingly. There are now over 500 co-branded Caltex Woolworths outlets across Australia.