Adam Penenberg: Difference between revisions
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As of 2005 Penenberg is an [[professor|assistant professor]] of journalism at [[New York University]]. He is also a freelance writer for ''[[Fast Company (magazine)|Fast Company]]'', the ''[[New York Times]], Forbes, [[Wired News]]'', and ''[[Playboy]]''. His [[non-fiction]] book ''Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs'' which deals with the biggest product liability case in history, the [[Firestone_and_Ford_tire_controversy|Ford and Firestone controversy]], was published in 2003 and is currently being made into a movie. |
As of 2005 Penenberg is an [[professor|assistant professor]] of journalism at [[New York University]]. He is also a freelance writer for ''[[Fast Company (magazine)|Fast Company]]'', the ''[[New York Times]], Forbes, [[Wired News]]'', and ''[[Playboy]]''. His [[non-fiction]] book ''Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs'' which deals with the biggest product liability case in history, the [[Firestone_and_Ford_tire_controversy|Ford and Firestone controversy]], was published in 2003 and is currently being made into a movie. |
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In 2009, Penenberg authored the book ''Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves''. ''Viral Loop'' explains how companies such as [[Netscape]], [[eBay]], [[PayPal]], [[Skype]], [[Hotmail]], [[Facebook]], and [[Twitter]] implemented viral loops to grow exponentially and achieve billion-dollar valuations in only a short amount of time. The book is divided into three sections including viral businesses, marketing, and networks.<ref>Penenberg, A., Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves, 2009, Hyperion Press [http://books.google.com/books?id=Yp5sPgAACAAJ&dq=viral+loop&source=gbs_book_other_versions_r&cad=2 "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves"]</ref> |
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==See also== |
==See also== |
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*[http://www.forbes.com/1998/05/11/otw3_print.html Adam Penenberg's famous Forbes' online article, ''Lies, damn lies and fiction'' which reveals Stephen Glass' fabrication] |
*[http://www.forbes.com/1998/05/11/otw3_print.html Adam Penenberg's famous Forbes' online article, ''Lies, damn lies and fiction'' which reveals Stephen Glass' fabrication] |
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*[http://journalism.nyu.edu/faculty/penenberg.html Penenberg's faculty page] |
*[http://journalism.nyu.edu/faculty/penenberg.html Penenberg's faculty page] |
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==References== |
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{{Reflist}} |
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Revision as of 17:39, 23 February 2010
Adam L. Penenberg (born 27 July 1962) is a US investigative journalist best known for uncovering the journalistic fraud of The New Republic reporter Stephen Glass in 1998. He was portrayed by Steve Zahn in the movie Shattered Glass. At the time, he was a journalist working for Forbes magazine's online web publication.
As of 2005 Penenberg is an assistant professor of journalism at New York University. He is also a freelance writer for Fast Company, the New York Times, Forbes, Wired News, and Playboy. His non-fiction book Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs which deals with the biggest product liability case in history, the Ford and Firestone controversy, was published in 2003 and is currently being made into a movie.
In 2009, Penenberg authored the book Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves. Viral Loop explains how companies such as Netscape, eBay, PayPal, Skype, Hotmail, Facebook, and Twitter implemented viral loops to grow exponentially and achieve billion-dollar valuations in only a short amount of time. The book is divided into three sections including viral businesses, marketing, and networks.[1]
See also
External links
- Adam Penenberg's Official Website
- Adam Penenberg's famous Forbes' online article, Lies, damn lies and fiction which reveals Stephen Glass' fabrication
- Penenberg's faculty page
References
- ^ Penenberg, A., Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves, 2009, Hyperion Press "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves"
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