Geomarketing

Geo (Marketing) is a discipline within Marketing-Analysis which uses geographic information or Geolocation in the process of planning and implementation of marketing activities. Geo-Marketing analyses peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the needs of this area.

Geo-Marketing software

Geo-Marketing is typically associated with Geolocation software. Geo-Marketing software is a tool for displaying data that has a geographical context, that is, it can be linked to a geographic region or area.

Geo-Marketing software can be used to:

• tells you where the customers are
• visualize any data in a geographic context by linking it to a digital map.
• locate the computer on a digital map
• calculate summary information for specific areas
• select customers within specific areas
• select customers with a certain radius of a point
• using micro-geographic segmentation select customers similar to a specific type in the rest of the country
• solve problems regarding location of a new outlet

See also

• Geolocation
• Geolocation software
• Pricing

External links

• Digital Envoy Original inventor of IP Intelligence
• Quova, Inc. Provider of geolocation services to online businesses.
• Cybertelecom's notes on geolocation and its relevancy for federal policy
• IP2Location Geolocation service with free demo
• MaxMind GeoIP Geolocation databases including free database to locate country of IP address
• Hostip.info Free community-based project to geolocate IP addresses
• SVANTESSON.ORG Dr Svantesson's website contains further information about geolocation
• Wired about Geolocation, dividing markets, price settings and privacy