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It was named as ''Single Of The Week'' by [[Ram FM]], described as "sultry pop at its finest".<ref>{{cite web|first=J|title=Single of the Week: Cheryl Cole|url=http://www.thisisderbyshire.co.uk/entertainment/Single-Week-Cheryl-Cole/article-1910612-detail/article.html|publisher=thisisderbyshire.co.uk|date=15 March 2010|accessdate=15 March 2010}}</ref>
It was named as ''Single Of The Week'' by [[Ram FM]], described as "sultry pop at its finest".<ref>{{cite web|first=J|title=Single of the Week: Cheryl Cole|url=http://www.thisisderbyshire.co.uk/entertainment/Single-Week-Cheryl-Cole/article-1910612-detail/article.html|publisher=thisisderbyshire.co.uk|date=15 March 2010|accessdate=15 March 2010}}</ref>

⚫
==Music video==
⚫
[[File:Parachute Cheryl Cole.png|thumb|left|200px|Cole in the video of "Parachute"]]
⚫
An accompanying music video for the song was filmed in January 2010 in [[London]] and was first screened during [[Channel 4]]'s [[T4 (Channel 4)|T4]] at 12.20 [[GMT]] on January 31, 2010.<ref>{{cite news|first=David|last=Balls|title=Cole 'Parachute' video premiere announced|url=http://www.digitalspy.co.uk/music/news/a199585/cole-parachute-video-premiere-announced.html|publisher=[[Digital Spy]]|date=27 January 2010|accessdate=2 February 2010}}</ref> The concept of the video is very much the same of that of the performance on ''Cheryl Cole's Night In''; Cole performs a Latin dance routine with [[Derek Hough]] and a group of other dancers.<ref name=musicvideomail>{{cite news|first=Marcus|last=Barnes|title=First look: Cheryl Cole goes for a racy Latin routine with dancer Derek Hough in the new music video for her single Parachute|url=http://www.dailymail.co.uk/tvshowbiz/article-1247675/Cheryl-Cole-goes-racy-Latin-routine-dancer-Derek-Hough-brand-new-music-video-Parachute.html|work=[[Daily Mail]]|date=1 February 2010|accessdate=2 February 2010}}</ref> The video was directed by [[AlexandLiane]] and produced by Factory Films.<ref name=promonews>{{cite news|title=Cheryl Cole’s Parachute by AlexandLiane|url=http://www.promonews.tv/2010/02/02/cheryl-cole%E2%80%99s-parachute-by-alexandliane/|publisher=Promo News|date=2 February 2010|accessdate=10 February 2010}}</ref>

⚫
[[Digital Spy]] was complimentary of Cole's choice of attire in the video, whilst the ''[[Daily Mail]]'' praised the choreography.<ref name=musicvideomail/><ref>{{cite news|first=Nick|last=Levine|title=It's only the new Cheryl Cole video!|url=http://www.digitalspy.co.uk/music/thesound/a200702/its-only-the-new-cheryl-cole-video.html|publisher=[[Digital Spy]]|date=1 February 2010|accessdate=2 February 2010}}</ref> Promo News also gave the video a good review and called it "a top-notch pop vid".<ref name=promonews/> However, the video caused controversy after it was claimed that Cole was using imagery associated with the [[Hinduism|Hindu]] [[goddess]] [[Kali]].Rajan Zed, president of the Universal Society of Hinduism, demanded "clarification" from Cole and argued that "the goddess Kali is highly revered in Hinduism...and not to be duplicated in music videos for publicity stunts or thrown around loosely for dramatic effects...this should not be taken lightly. No faith, larger or smaller, should be ridiculed. The inappropriate use of Hinduism concepts and symbols is not OK"<ref>{{cite news|first=David|last=Balls|title=Cheryl Cole 'offends Hindus with video'|url=http://www.digitalspy.co.uk/music/news/a202900/cheryl-cole-offends-hindus-with-video.html|publisher=[[Digital Spy]]|date=12 February 2010|accessdate=13 February 2010}}</ref> The video that was finally released contained no Hindu imagery.

⚫
==Promotional performances==
⚫
Cole debuted "Parachute" on the television special ''[[Cheryl Cole's Night In]]'', which was broadcast on 12 December 2009 on [[ITV1]]. During the performance, Cole wore "a hot pink tiered skirt and asymmetrical sequinned body" and she performed a [[Latin dance]] with [[Derek Hough]], a professional champion of ''[[Dancing with the Stars (U.S. TV series)|Dancing with the Stars]]''.<ref name=Fulton/> The ''[[Daily Mail]]'' was complimentary of the performance, saying that Cole "looked every inch the Spanish Señorita as she performed the sexy sequence".<ref>{{cite news|title=Cheryl Cole shows off her glamorous new look as a sexy señorita in TV special|url=http://www.dailymail.co.uk/tvshowbiz/article-1235142/Cheryl-Cole-shows-glamorous-new-look-sexy-senorita-TV-special.html|work=[[Daily Mail]]|date=12 December 2009|accessdate=13 December 2009}}</ref> Rick Fulton of the ''[[Daily Record (Scotland)|Daily Record]]'' was complimentary of the performance as he compared the dance routine that accompanied "Parachute" to a routine from the programme ''[[Strictly Come Dancing]]''.<ref name=Fulton>{{cite news|first=Rick|last=Fulton|title=TV queen Cheryl Cole's takes on the Beeb in ballroom blitz|url=http://www.dailyrecord.co.uk/showbiz/television-news/2009/12/12/tv-queen-cheryl-cole-s-takes-on-the-beeb-in-ballroom-blitz-86908-21891724/|work=[[Daily Record (Scotland)|Daily Record]]|date=12 December 2009|accessdate=14 December 2009}}</ref>

⚫
Cole was due to perform the track on ''[[Friday Night with Jonathan Ross]]'' on Friday 12 March 2010 and on the [[BBC Radio 1]] [[Live Lounge]] however pulled out after contracting [[bronchitis]].<ref>{{cite news|title=Cheryl Cole cancels appearance on Jonathan Ross after contracting bronchitis|url=http://www.dailymail.co.uk/tvshowbiz/article-1257195/Cheryl-Cole-cancels-appearance-Jonathan-Ross-contracting-bronchitis.html|work=[[Daily Mail]]|date=11 March 2010|accessdate=11 March 2010}}</ref> Parachute was performed live on [[Sport Relief]] on 19 March 2010. On 23 March 2010, Cole re-scheduled her performance of the BBC Radio 1 Live Lounge, where she performed Parachute, as well as a cover of Owl City's 'Fireflies'



==Track listing==
==Track listing==
Line 43: Line 55:
#"Parachute" (The Euphonix Remix) - 3:10
#"Parachute" (The Euphonix Remix) - 3:10
#"Parachute" (Self-Taught Beats Remix) - 3:41
#"Parachute" (Self-Taught Beats Remix) - 3:41

⚫
==Promotional performances==
⚫
Cole debuted "Parachute" on the television special ''[[Cheryl Cole's Night In]]'', which was broadcast on 12 December 2009 on [[ITV1]]. During the performance, Cole wore "a hot pink tiered skirt and asymmetrical sequinned body" and she performed a [[Latin dance]] with [[Derek Hough]], a professional champion of ''[[Dancing with the Stars (U.S. TV series)|Dancing with the Stars]]''.<ref name=Fulton/> The ''[[Daily Mail]]'' was complimentary of the performance, saying that Cole "looked every inch the Spanish Señorita as she performed the sexy sequence".<ref>{{cite news|title=Cheryl Cole shows off her glamorous new look as a sexy señorita in TV special|url=http://www.dailymail.co.uk/tvshowbiz/article-1235142/Cheryl-Cole-shows-glamorous-new-look-sexy-senorita-TV-special.html|work=[[Daily Mail]]|date=12 December 2009|accessdate=13 December 2009}}</ref> Rick Fulton of the ''[[Daily Record (Scotland)|Daily Record]]'' was complimentary of the performance as he compared the dance routine that accompanied "Parachute" to a routine from the programme ''[[Strictly Come Dancing]]''.<ref name=Fulton>{{cite news|first=Rick|last=Fulton|title=TV queen Cheryl Cole's takes on the Beeb in ballroom blitz|url=http://www.dailyrecord.co.uk/showbiz/television-news/2009/12/12/tv-queen-cheryl-cole-s-takes-on-the-beeb-in-ballroom-blitz-86908-21891724/|work=[[Daily Record (Scotland)|Daily Record]]|date=12 December 2009|accessdate=14 December 2009}}</ref>

⚫
Cole was due to perform the track on ''[[Friday Night with Jonathan Ross]]'' on Friday 12 March 2010 and on the [[BBC Radio 1]] [[Live Lounge]] however pulled out after contracting [[bronchitis]].<ref>{{cite news|title=Cheryl Cole cancels appearance on Jonathan Ross after contracting bronchitis|url=http://www.dailymail.co.uk/tvshowbiz/article-1257195/Cheryl-Cole-cancels-appearance-Jonathan-Ross-contracting-bronchitis.html|work=[[Daily Mail]]|date=11 March 2010|accessdate=11 March 2010}}</ref> Parachute was performed live on [[Sport Relief]] on 19 March 2010. On 23 March 2010, Cole re-scheduled her performance of the BBC Radio 1 Live Lounge, where she performed Parachute, as well as a cover of Owl City's 'Fireflies'


==Release History==
==Release History==
Line 72: Line 79:
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|-
|}
|}

⚫
==Music video==
⚫
[[File:Parachute Cheryl Cole.png|thumb|left|200px|Cole in the video of "Parachute"]]
⚫
An accompanying music video for the song was filmed in January 2010 in [[London]] and was first screened during [[Channel 4]]'s [[T4 (Channel 4)|T4]] at 12.20 [[GMT]] on January 31, 2010.<ref>{{cite news|first=David|last=Balls|title=Cole 'Parachute' video premiere announced|url=http://www.digitalspy.co.uk/music/news/a199585/cole-parachute-video-premiere-announced.html|publisher=[[Digital Spy]]|date=27 January 2010|accessdate=2 February 2010}}</ref> The concept of the video is very much the same of that of the performance on ''Cheryl Cole's Night In''; Cole performs a Latin dance routine with [[Derek Hough]] and a group of other dancers.<ref name=musicvideomail>{{cite news|first=Marcus|last=Barnes|title=First look: Cheryl Cole goes for a racy Latin routine with dancer Derek Hough in the new music video for her single Parachute|url=http://www.dailymail.co.uk/tvshowbiz/article-1247675/Cheryl-Cole-goes-racy-Latin-routine-dancer-Derek-Hough-brand-new-music-video-Parachute.html|work=[[Daily Mail]]|date=1 February 2010|accessdate=2 February 2010}}</ref> The video was directed by [[AlexandLiane]] and produced by Factory Films.<ref name=promonews>{{cite news|title=Cheryl Cole’s Parachute by AlexandLiane|url=http://www.promonews.tv/2010/02/02/cheryl-cole%E2%80%99s-parachute-by-alexandliane/|publisher=Promo News|date=2 February 2010|accessdate=10 February 2010}}</ref>

⚫
[[Digital Spy]] was complimentary of Cole's choice of attire in the video, whilst the ''[[Daily Mail]]'' praised the choreography.<ref name=musicvideomail/><ref>{{cite news|first=Nick|last=Levine|title=It's only the new Cheryl Cole video!|url=http://www.digitalspy.co.uk/music/thesound/a200702/its-only-the-new-cheryl-cole-video.html|publisher=[[Digital Spy]]|date=1 February 2010|accessdate=2 February 2010}}</ref> Promo News also gave the video a good review and called it "a top-notch pop vid".<ref name=promonews/> However, the video caused controversy after it was claimed that Cole was using imagery associated with the [[Hinduism|Hindu]] [[goddess]] [[Kali]].Rajan Zed, president of the Universal Society of Hinduism, demanded "clarification" from Cole and argued that "the goddess Kali is highly revered in Hinduism...and not to be duplicated in music videos for publicity stunts or thrown around loosely for dramatic effects...this should not be taken lightly. No faith, larger or smaller, should be ridiculed. The inappropriate use of Hinduism concepts and symbols is not OK"<ref>{{cite news|first=David|last=Balls|title=Cheryl Cole 'offends Hindus with video'|url=http://www.digitalspy.co.uk/music/news/a202900/cheryl-cole-offends-hindus-with-video.html|publisher=[[Digital Spy]]|date=12 February 2010|accessdate=13 February 2010}}</ref> The video that was finally released contained no Hindu imagery.

==Chart performance==
==Chart performance==
Following the initial broadcast of ''Cheryl Cole's Night In'',<ref name="musicvideomail"/> the song entered the UK Singles Chart at #65 because of digital downloads, on the issue dated 26 December 2009.<ref name="sc_UKchartstats_Cheryl Cole"/>
Following the initial broadcast of ''Cheryl Cole's Night In'',<ref name="musicvideomail"/> the song entered the UK Singles Chart at #65 because of digital downloads, on the issue dated 26 December 2009.<ref name="sc_UKchartstats_Cheryl Cole"/>

Revision as of 12:53, 5 April 2010

"Parachute"
Song
B-side"Just Let Me Go"

"Parachute" is the third single by British pop singer Cheryl Cole. The song was written by Ingrid Michaelson and Marshall Altman for Cole's debut solo studio album 3 Words. It was released on 15 March 2010. Parachute became Cole's 3rd solo UK top 5 hit, and 3rd Irish top 10 hit.

Background and release

The song was written by Ingrid Michaelson and Marshall Altman and was produced by Syience and will.i.am[1]. On a video blog on Cole's official website, she states that Parachute one of the more "left-of-field sounding" tracks from the 3 Words album and that it was "unique". Cole also said that the song contains her favourite lyric from the album; "you are your own worst enemy, you'll never win the fight."[2] Cole also said that the song was one of the options to be the lead single from the album; "Fight for This Love" was chosen instead.[2] The song was released as a single on 15 March 2010.[3]

Critical reception

Some critics commented on "Parachute" when reviewing the album 3 Words and the response was mainly positive. BBC Music's Mike Diver said that the song is "memorable" due to its use of "military percussion" and Nick Levine of Digital Spy claimed that the track contains a "cute combination" of "strings and sweet nothings".[4][5] Tom Ewing of The Guardian said that the song was "an austere take on modern pop that gives Cole's voice the space it needs" and Louise McCudden of In The News said that, despite having "possibly the most lyrically mundane chorus [she had] ever heard", "Parachute" is a "well-calculated song" that gets stuck in the listener's head.[6][7] MusicOMH writer Sam Shepherd voiced his belief that the song includes's Cole's best vocal from the album and he praised the "deftly orchestrated production" and Andy Gill of The Independent said that there is an "undertow of paranoia" in the piece.[8][9]

Writing in the BBC Music blog, Fraser McAlpine praised the track giving it 5 out of 5 stars, saying "Cheryl's pleading voice strikes home. Hard. [..] It's nothing to do with anything which is happening in her personal life, I don't need the back-story to get carried away, it's simply that she sings these tender, mournful lyrics as if she means every word."[10] 4 Music described the track as an "instant stand-out" from the album and claimed that Cole's "well-executed vocal performance", together with the mix of "military-style percussion with delicate strings", meant the track would be "another huge hit".[11]

It was named as Single Of The Week by Ram FM, described as "sultry pop at its finest".[12]

Music video

File:Parachute Cheryl Cole.png
Cole in the video of "Parachute"

An accompanying music video for the song was filmed in January 2010 in London and was first screened during Channel 4's T4 at 12.20 GMT on January 31, 2010.[13] The concept of the video is very much the same of that of the performance on Cheryl Cole's Night In; Cole performs a Latin dance routine with Derek Hough and a group of other dancers.[14] The video was directed by AlexandLiane and produced by Factory Films.[15]

Digital Spy was complimentary of Cole's choice of attire in the video, whilst the Daily Mail praised the choreography.[14][16] Promo News also gave the video a good review and called it "a top-notch pop vid".[15] However, the video caused controversy after it was claimed that Cole was using imagery associated with the Hindu goddess Kali.Rajan Zed, president of the Universal Society of Hinduism, demanded "clarification" from Cole and argued that "the goddess Kali is highly revered in Hinduism...and not to be duplicated in music videos for publicity stunts or thrown around loosely for dramatic effects...this should not be taken lightly. No faith, larger or smaller, should be ridiculed. The inappropriate use of Hinduism concepts and symbols is not OK"[17] The video that was finally released contained no Hindu imagery.

Promotional performances

Cole debuted "Parachute" on the television special Cheryl Cole's Night In, which was broadcast on 12 December 2009 on ITV1. During the performance, Cole wore "a hot pink tiered skirt and asymmetrical sequinned body" and she performed a Latin dance with Derek Hough, a professional champion of Dancing with the Stars.[18] The Daily Mail was complimentary of the performance, saying that Cole "looked every inch the Spanish Señorita as she performed the sexy sequence".[19] Rick Fulton of the Daily Record was complimentary of the performance as he compared the dance routine that accompanied "Parachute" to a routine from the programme Strictly Come Dancing.[18]

Cole was due to perform the track on Friday Night with Jonathan Ross on Friday 12 March 2010 and on the BBC Radio 1 Live Lounge however pulled out after contracting bronchitis.[20] Parachute was performed live on Sport Relief on 19 March 2010. On 23 March 2010, Cole re-scheduled her performance of the BBC Radio 1 Live Lounge, where she performed Parachute, as well as a cover of Owl City's 'Fireflies'


Track listing

CD Version
  1. "Parachute" (Radio Mix) - 3:31
  2. "Just Let Me Go" - 3:07
Digital Download
  1. "Parachute" (Radio Mix) - 3:31
  2. "Parachute" (Buzz Junkies Club Mix) - 5:44
  3. "Parachute" (Ill Blu Remix) - 4:50
  4. "Parachute" (The Euphonix Remix) - 3:10
  5. "Parachute" (Self-Taught Beats Remix) - 3:41

Release History

Region Date Format Label
United Kingdom 14 March 2010 Digital download Polydor Records
15 March 2010 CD Single Polydor Records
Brazil 9 April 2010 Digital download Universal Music

Chart performance

Following the initial broadcast of Cheryl Cole's Night In,[14] the song entered the UK Singles Chart at #65 because of digital downloads, on the issue dated 26 December 2009.[21]

The song re-entered the chart at #88 on 9 January 2010 and peaked at #46 the following week.[21] On 14 February 2010, the single climbed 20 places, entering the UK Top 40 at #26. On 21 February 2010, the single climbed 7 places to a position of #19. The following week, the single climbed 8 places to #11. On 7 March 2010, "Parachute" climbed up one place to #10, marking its fifth consecutive week in the Top 40 with total sales of 114,727. In its sixth week it rose two places to its new peak of #8. On 21 March 2010, the single rose 2 places to #6, which was followed by a further rise to its current peak of #5 the following week bringing its total sales to 209,509[22]

On 11 February 2010, "Parachute" debuted on the Irish Singles Chart at #33, making it Cheryl Cole's third Top 40 hit in Ireland. The following week, on 19 February, the single climbed to a new peak of #15. It is now at #4.

Chart (2010) Peak
position
European Hot 100 Singles (Billboard)[23] 21
Ireland (IRMA)[24] 4
UK Singles (OCC)[21] 5

References

  1. ^ 3 Words liner notes. Fascination Records (2009)
  2. ^ a b "Parachute". Brightcove. 15 October 2009. Retrieved 24 December 2009.
  3. ^ Levine, Nick (16 January 2010). "Next Cheryl Cole single confirmed". Digital Spy. Retrieved 2 February 2010.
  4. ^ Diver, Mike (22 October 2009). "Cheryl Cole 3 Words Review". BBC. Retrieved 24 December 2009.
  5. ^ Levine, Nick (26 October 2009). "Cheryl Cole: '3 Words'". Digital Spy. Retrieved 24 December 2009.
  6. ^ Ewing, Tom (22 October 2009). "Cheryl Cole: 3 Words". The Guardian. Retrieved 24 December 2009.
  7. ^ McCudden, Louise (27 October 2009). "Cheryl Cole: Three Words". In The News. Retrieved 24 December 2009.
  8. ^ Shepherd, Sam (26 October 2009). "Cheryl Cole - 3 Words". MusicOMH. Retrieved 24 December 2009.
  9. ^ Gill, Andy (23 October 2009). "Album: Cheryl Cole, 3 Words (Fascination)". The Independent. Retrieved 24 December 2009.
  10. ^ McAlpine, Fraser (6 March 2010). "Cheryl Cole - Parachute". BBC. Retrieved 7 March 2010.
  11. ^ "New Releases: w/c 15th March 2010". 4 Music. 15 March 2010. Retrieved 15 March 2010.
  12. ^ "Single of the Week: Cheryl Cole". thisisderbyshire.co.uk. 15 March 2010. Retrieved 15 March 2010. {{cite web}}: |first= missing |last= (help)
  13. ^ Balls, David (27 January 2010). "Cole 'Parachute' video premiere announced". Digital Spy. Retrieved 2 February 2010.
  14. ^ a b c Barnes, Marcus (1 February 2010). "First look: Cheryl Cole goes for a racy Latin routine with dancer Derek Hough in the new music video for her single Parachute". Daily Mail. Retrieved 2 February 2010.
  15. ^ a b "Cheryl Cole's Parachute by AlexandLiane". Promo News. 2 February 2010. Retrieved 10 February 2010.
  16. ^ Levine, Nick (1 February 2010). "It's only the new Cheryl Cole video!". Digital Spy. Retrieved 2 February 2010.
  17. ^ Balls, David (12 February 2010). "Cheryl Cole 'offends Hindus with video'". Digital Spy. Retrieved 13 February 2010.
  18. ^ a b Fulton, Rick (12 December 2009). "TV queen Cheryl Cole's takes on the Beeb in ballroom blitz". Daily Record. Retrieved 14 December 2009.
  19. ^ "Cheryl Cole shows off her glamorous new look as a sexy señorita in TV special". Daily Mail. 12 December 2009. Retrieved 13 December 2009.
  20. ^ "Cheryl Cole cancels appearance on Jonathan Ross after contracting bronchitis". Daily Mail. 11 March 2010. Retrieved 11 March 2010.
  21. ^ a b c "Cheryl Cole: Artist Chart History". Official Charts Company. Retrieved 2010-03-11..
  22. ^ "Lady Gaga and Beyoncé keep UK number 1". 28 March 2010. Retrieved 29 March 2010.
  23. ^ "Cheryl Cole – Chart Search" Billboard European Hot 100 Singles for Cheryl Cole. Retrieved 2010-03-11.. [dead link‍]
  24. ^ "Chart Track: Week 13, 2010". Irish Singles Chart. Retrieved 2010-04-01..
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