Maxwell Dane: Difference between revisions
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'''Maxwell "Mac" Dane''' (June 7, 1906–August 8, 2004) was an [[United States|American]] [[advertising]] executive and co-founder of the [[Doyle Dane Bernbach]] agency. For advertising against [[President of the United States|U.S. presidential]] candidate [[Barry Goldwater]] in 1964, he became one of the original |
'''Maxwell "Mac" Dane''' (June 7, 1906–August 8, 2004) was an [[United States|American]] [[advertising]] executive and co-founder of the [[Doyle Dane Bernbach]] agency, known as DDB, that was established in [[Manhattan]] in 1949. For advertising against [[President of the United States|U.S. presidential]] candidate [[Barry Goldwater]] in 1964, he became one of the original twenty people mentioned on [[Nixon's Enemies List]]. |
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Born in [[Cincinnati, Ohio|Cincinnati]], [[Ohio]], Dane began his advertising career in his mid-teens, working as secretary to the manager of advertising at [[Stern |
Born in [[Cincinnati, Ohio|Cincinnati]], [[Ohio]], Dane began his advertising career in his mid-teens, working as a secretary to the manager of advertising at [[Stern Brothers]] in [[Manhattan]], and later, as [[retail]] promotion manager at the ''[[New York Evening Post]]''. Subsequently, he worked as advertising and promotion manager at ''[[Look magazine]]'', where he met [[Ned Doyle|James "Ned" Doyle]]. |
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In 1941, Dane began work as advertising promotion manager for the New York [[radio]] station [[WMCA]]. During [[World War II]], he arranged for ''[[The New York Times]]'' to air news bulletins at the top of each hour, an innovative idea for radio at the time. In 1944, Dane opened a small advertising agency bearing his name, Maxwell Dane, Inc. |
In 1941, Dane began work as advertising promotion manager for the New York [[radio]] station, [[WMCA]]. During [[World War II]], he arranged for ''[[The New York Times]]'' to air news bulletins at the top of each hour, an innovative idea for radio at the time. In 1944, Dane opened a small advertising agency bearing his name, ''Maxwell Dane, Inc.'' His short-lived agency was closed in 1949 when Dane co-founded [[Doyle Dane Bernbach]] (DDB) with James Doyle, and Doyle's friend [[William Bernbach]]. |
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When DDB, then considered a predominantly [[United States Democratic Party|Democratic]] |
When DDB, then considered a firm handling predominantly [[United States Democratic Party|Democratic]] candidates during political campaigns, produced the 1964 [[television commercial]] [[Daisy (television advertisement)|''Daisy'']] in support of [[Lyndon Johnson]]'s [[President of the United States|Presidential]] campaign, Dane was added to [[Nixon's Enemies List]] with the remark: |
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: ''The top Democratic advertising firm |
: ''The top Democratic advertising firm—they destroyed [[Barry Goldwater|Goldwater]] in '64. They should be hit hard starting with Dane.'' |
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At DDB Dane oversaw finance and [[public relations]] functions, later becoming the chairman of the executive committee, secretary and treasurer. He retired from DDB in 1971. |
At DDB, Dane oversaw [[finance]] and [[public relations]] functions, later becoming the chairman of the executive committee, secretary, and treasurer of the corporation. He retired from DDB in 1971. His obituary noted, that "after a brief illness, Dane died in his New York home on August 8, 2004. Dane is survived by his wife Esther, his son Henry Dane, four grandchildren; Abraham, Michael, Marion and Samuel, and five great grandchildren." |
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After a brief illness, Dane died in his New York home on August 8, 2004. Dane is survived by his wife Esther, his son Henry Dane, four grandchildren; Abraham, Michael, Marion and Samuel, and five great grandchildren. |
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== External links == |
== External links == |
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Revision as of 00:07, 25 April 2010
Maxwell "Mac" Dane (June 7, 1906–August 8, 2004) was an American advertising executive and co-founder of the Doyle Dane Bernbach agency, known as DDB, that was established in Manhattan in 1949. For advertising against U.S. presidential candidate Barry Goldwater in 1964, he became one of the original twenty people mentioned on Nixon's Enemies List.
Born in Cincinnati, Ohio, Dane began his advertising career in his mid-teens, working as a secretary to the manager of advertising at Stern Brothers in Manhattan, and later, as retail promotion manager at the New York Evening Post. Subsequently, he worked as advertising and promotion manager at Look magazine, where he met James "Ned" Doyle.
In 1941, Dane began work as advertising promotion manager for the New York radio station, WMCA. During World War II, he arranged for The New York Times to air news bulletins at the top of each hour, an innovative idea for radio at the time. In 1944, Dane opened a small advertising agency bearing his name, Maxwell Dane, Inc. His short-lived agency was closed in 1949 when Dane co-founded Doyle Dane Bernbach (DDB) with James Doyle, and Doyle's friend William Bernbach.
When DDB, then considered a firm handling predominantly Democratic candidates during political campaigns, produced the 1964 television commercial Daisy in support of Lyndon Johnson's Presidential campaign, Dane was added to Nixon's Enemies List with the remark:
- The top Democratic advertising firm—they destroyed Goldwater in '64. They should be hit hard starting with Dane.
At DDB, Dane oversaw finance and public relations functions, later becoming the chairman of the executive committee, secretary, and treasurer of the corporation. He retired from DDB in 1971. His obituary noted, that "after a brief illness, Dane died in his New York home on August 8, 2004. Dane is survived by his wife Esther, his son Henry Dane, four grandchildren; Abraham, Michael, Marion and Samuel, and five great grandchildren."
External links
- Biography of Maxwell Dane, from AdWeek.com
- Maxwell Dane's Obituary from The San Diego Union-Tribune