Homeart: Difference between revisions
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'''Homeart''' is a chain of retail stores in [[Australia]] selling mostly homewares and giftware products. |
'''Homeart''' is a national chain of retail stores in [[Australia]] selling mostly homewares and giftware products. |
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==History== |
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The origins of the company can be traced back to [[Melbourne]]'s Croydon flea market in 1978. On 1 August 1979, Mr Aart & Mrs Amy Van Roest opened their first '''Copperart''' store on Canterbury Road, [[Blackburn, Victoria]]. |
The origins of the company can be traced back to [[Melbourne]]'s Croydon flea market in 1978. On 1 August 1979, Mr Aart & Mrs Amy Van Roest opened their first '''Copperart''' store on Canterbury Road, [[Blackburn, Victoria]]. |
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In the late 1990s, Copperart changed its trading name to Homeart. It was believed that the "Copperart" name implied only a small range of copper and copper related products (which it had originally sold and which, in a way, may have stigmatised the store), when in fact the stores sold a wide range of products such as clocks (including grandfather type clocks), electrical, homeware, dolls (only available through the website since 2009), furniture, sports & leisure and outdoor. <ref name='jobs'>[http://jobs.careerone.com.au/texis/company?compid=4706173b42a40.html CareerOne<!-- Bot generated title -->]</ref> |
In the late 1990s, Copperart changed its trading name to Homeart. It was believed that the "Copperart" name implied only a small range of copper and copper related products (which it had originally sold and which, in a way, may have stigmatised the store), when in fact the stores sold a wide range of products such as clocks (including grandfather type clocks), electrical, homeware, dolls (only available through the website since 2009), furniture, sports & leisure and outdoor. <ref name='jobs'>[http://jobs.careerone.com.au/texis/company?compid=4706173b42a40.html CareerOne<!-- Bot generated title -->]</ref> |
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==Present Day== |
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Homeart continues to trade in Australia with 134 stores as per the company's website as at February 2010,<ref>[http://www.homeart.com.au/store-locations-nsw.html Homeart Store Locations]</ref> with expansion planned for the near future. The company employs over 750 staff. According to the Homeart website, the stores are ''"brimming with inspirational gift ideas, affordable everyday essentials and innovative home decorating products"''. |
Homeart continues to trade in Australia with 134 stores as per the company's website as at February 2010,<ref>[http://www.homeart.com.au/store-locations-nsw.html Homeart Store Locations]</ref> with expansion planned for the near future. The company employs over 750 staff. According to the Homeart website, the stores are ''"brimming with inspirational gift ideas, affordable everyday essentials and innovative home decorating products"''.<ref>[http://www.homeart.com.au Homeart]</ref> |
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==External links== |
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*[http://www.homeart.com.au Homeart website] |
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== References == |
== References == |
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Revision as of 12:47, 27 April 2010
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| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | Melbourne, Australia (1979) |
| Founder | Aart and Amy Van Roest |
| Headquarters | , |
Area served | Australia |
Key people | Amy Van Roest (Managing Director) |
| Products | Homewares & Giftware |
| Owner | Amy Van Roest |
Number of employees | 750 |
| Parent | Copperart Holdings Pty Limited |
| Website | www.homeart.com.au |
Homeart is a national chain of retail stores in Australia selling mostly homewares and giftware products.
History
The origins of the company can be traced back to Melbourne's Croydon flea market in 1978. On 1 August 1979, Mr Aart & Mrs Amy Van Roest opened their first Copperart store on Canterbury Road, Blackburn, Victoria.
Initially, Copperart sold mostly copper and brass products but the company expanded in the 1990s to include a broader range of homewares.
Copperart used the voice of Pete Smith (Australian Radio & Television Announcer) as its voiceover man in commercials during the 1990s. Pete Smith is probably best remembered for his voiceovers on Sale of the Century.
In the late 1990s, Copperart changed its trading name to Homeart. It was believed that the "Copperart" name implied only a small range of copper and copper related products (which it had originally sold and which, in a way, may have stigmatised the store), when in fact the stores sold a wide range of products such as clocks (including grandfather type clocks), electrical, homeware, dolls (only available through the website since 2009), furniture, sports & leisure and outdoor. [1]
Present Day
Homeart continues to trade in Australia with 134 stores as per the company's website as at February 2010,[2] with expansion planned for the near future. The company employs over 750 staff. According to the Homeart website, the stores are "brimming with inspirational gift ideas, affordable everyday essentials and innovative home decorating products".[3]