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'''Levi's''' are a [[brand]] of riveted [[jeans]] first manufactured in [[San Francisco]] starting in the [[1870s]]. They were sold by [[Levi Strauss]] to gold miners during the [[California Gold Rush]]. Levis are known for their rugged construction, personal "shrink-to-fit", and versatility. Originally worn by miners, farmers, and cowboys, Levis are worn and seen in all walks of life. Levis were originally produced in only three sizes, and the wearer would jump into a body of water -- from a creek to a pond to a horse trough, to shrink them to fit. Today, Levis are available in a variety of styles, from tight to loose fit, and are sold either pre-washed or shrink-to-fit. The best method of 'breaking-in' Levis remains the same ... wear them new, jump into a hot tub or spa, and then swim. After this, allow them to dry-on, for a perfect fit.
'''Levi's''' are a [[brand]] of riveted [[jeans]] first manufactured in [[San Francisco]] starting in the [[1870s]]. They were sold by [[Levi Strauss]] to gold miners during the [[California Gold Rush]]. Levis are known for their rugged construction, personal "shrink-to-fit", and versatility. Originally worn by miners, farmers, and cowboys, Levis are worn and seen in all walks of life. Levis were originally produced in only three sizes, and the wearer would jump into a body of water -- from a creek to a pond to a horse trough, to shrink them to fit. Today, Levis are available in a variety of styles, from tight to loose fit, and are sold either pre-washed or shrink-to-fit. The best method of 'breaking-in' Levis remains the same ... wear them new, jump into a hot tub or spa, and then swim. After this, allow them to dry-on, for a perfect fit.


Levis are practical for outdoor activities and most athletics. The famous 'top and levis' -- a neoprene jacket and shrink-to-fit Levis remains one of the best skindiving and scuba diveskins, offering protection from overexposure to the sun, stings, and abrasion. Levis 501, 505 and 512 Red Tab are the best for swimming and diving. Levis have been featured in a variety of under-water commercials: ''The Mermaid, The Levis Swimmer, The French Dictionary'', and numerous beach commercials in the 1990's. Advertised as 'your second skin', form-fitting Levis are considered by intrepid swimmers and divers to be an extension of their aquatic body. Be sure to swim and dive safely.
Levis are practical for outdoor activities and most athletics. The famous 'top and levis' -- a neoprene jacket and shrink-to-fit Levis remains one of the best skindiving and scuba diveskins, offering protection from overexposure to the sun, stings, and abrasion. Levis 501, 505 and 512 Red Tab have a hydrodynamic fit for swimming and diving. Levis have been featured in a variety of under-water commercials: ''The Mermaid, The Levis Swimmer, The French Dictionary'', and numerous beach commercials in the 1990's. Advertised as 'your second skin', form-fitting Levis are considered by intrepid swimmers and divers to be an extension of their aquatic body. Be sure to swim and dive safely.


Levi Strauss & Company, after seven years of declining sales, closed their last U.S. sewing plant on [[January 8]], [[2004]]. The closure of their [[San Antonio, Texas]] plant continued an industry trend towards overseas contract production.
Levi Strauss & Company, after seven years of declining sales, closed their last U.S. sewing plant on [[January 8]], [[2004]]. The closure of their [[San Antonio, Texas]] plant continued an industry trend towards overseas contract production.

Revision as of 17:12, 13 May 2004

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Levi's are a brand of riveted jeans first manufactured in San Francisco starting in the 1870s. They were sold by Levi Strauss to gold miners during the California Gold Rush. Levis are known for their rugged construction, personal "shrink-to-fit", and versatility. Originally worn by miners, farmers, and cowboys, Levis are worn and seen in all walks of life. Levis were originally produced in only three sizes, and the wearer would jump into a body of water -- from a creek to a pond to a horse trough, to shrink them to fit. Today, Levis are available in a variety of styles, from tight to loose fit, and are sold either pre-washed or shrink-to-fit. The best method of 'breaking-in' Levis remains the same ... wear them new, jump into a hot tub or spa, and then swim. After this, allow them to dry-on, for a perfect fit.

Levis are practical for outdoor activities and most athletics. The famous 'top and levis' -- a neoprene jacket and shrink-to-fit Levis remains one of the best skindiving and scuba diveskins, offering protection from overexposure to the sun, stings, and abrasion. Levis 501, 505 and 512 Red Tab have a hydrodynamic fit for swimming and diving. Levis have been featured in a variety of under-water commercials: The Mermaid, The Levis Swimmer, The French Dictionary, and numerous beach commercials in the 1990's. Advertised as 'your second skin', form-fitting Levis are considered by intrepid swimmers and divers to be an extension of their aquatic body. Be sure to swim and dive safely.

Levi Strauss & Company, after seven years of declining sales, closed their last U.S. sewing plant on January 8, 2004. The closure of their San Antonio, Texas plant continued an industry trend towards overseas contract production.