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Drambuie (Template:Pron-en or /dræmˈbuːi/) is a honey- and herb-flavoured golden scotch whisky liqueur made from aged malt whisky, heather honey and a secret blend of herbs and spices. The flavour suggests saffron, honey, anise, nutmeg and herbs.

It is produced in Broxburn

], West Lothian, Scotland, and can be served "neat" (at room temperature with no ice), on the rocks, or used as an ingredient in a mixed drink, such as the rusty nail cocktail. It can also be served as a flaming Drambuie. Recent serves include the Ginger Nail - Drambuie & Ginger, which is 1 part Drambuie mixed long over ice, with 3 parts ginger ale or ginger beer. Top with a fresh wedge of lime or grated root ginger. Known by some as the Jamaican Nail.

In 2009, Drambuie launched its single premium cask expression, The Royal Legacy of 1745, the world's finest^{[citation needed]} and only cask-infused 46% ABV malt whisky liqueur. The alcohol by volume of The Royal Legacy of 1745 is 46%. The Royal Legacy of 1745 won the Drinks International Travel Retail Award for Best Travel Retail Drinks Launch at the TFWA, Cannes in October 2009.^{[citation needed]}

The alcohol by volume of Drambuie liqueur is 40% (80 proof).

Etymology

The name Drambuie comes from the Scottish Gaelic phrase An Dram Buidheach, meaning the drink that satisfies. It was coined first at the Broadford Inn in 1893 where it was sold to patrons.^{[citation needed]}

History

After the battle of Culloden (1746), Prince Charles Edward Stuart fled to the Isle of Skye. There, he was given sanctuary by Captain John MacKinnon of Clan MacKinnon. According to family legend, after staying with the captain, the prince rewarded him with this prized drink recipe. (This version of events is disputed by historians – some believe it to be a story concocted to boost sales of the drink).^[1]

The legend holds that the recipe was given in the late 19th century by Clan MacKinnon to James Ross. Ross ran the Broadford Hotel in the Isle of Skye, where he developed and improved the recipe, initially for his friends. It was one of these friends who coined the name. Ross then sold it further afield, eventually to France and the United States. It was Ross who patented it, in London.

Ross died young, and to pay for their children's education, his widow was obliged to sell the recipe, by coincidence to a different MacKinnon family, in the early 20th century. The latter MacKinnon family has been producing the drink since.

The first commercial distribution of Drambuie, in Edinburgh, was in 1910. Only twelve cases were originally sold. In 1916, Drambuie became the first liqueur to be allowed in the cellars of the House of Lords, and Drambuie began to ship world-wide to stationed British soldiers. In the 1980s, the producers of Drambuie began to advertise the liqueur. More recently work has been done to strengthen the reputation of the brand after a downturn in popularity and sales.^[2]

To celebrate the 100th anniversary of Drambuie being bottled in Edinburgh, the makers launched a new style of bottle and embarked on a television and print advertising campaign in 2010.^[3] The new bottle is clear which allows the fluid to be seen. It is taller and thinner, supposedly easier for pouring.^{[citation needed]} It has a new interlocking ‘DD’ Drambuie icon behind the brand name and this also appears on the neck. The sword-slashes on the neck are a reminder of the brand's alleged origins of the Jacobite uprising of 1745 and the four diamonds represent those values closely associated with Bonnie Price Charlie – Risk, Rebellion, Passion and Mystery.^{[citation needed]}

Reviews

Drambuie has generally performed quite well at international spirit ratings competitions. For example, in 2008, it received a "95-100" score (the highest possible) from the Wine Enthusiast rating organization.^[4]

References

^ Banks, Iain (2003). Raw Spirit: In Search of the Perfect Dram. London: Century. ISBN 978-1844131952.
^ "Drambuie", Leisure and Tourism PR Campaign, Public Relations Consultant Scotland, Profile Plus. Retrieved 08-14-2007.
^ www.drambuie.com
^ http://www.proof66.com/single_display.asp?id=1263

External links

Drambuie official site

[1] Banks, Iain (2003). Raw Spirit: In Search of the Perfect Dram. London: Century. ISBN 978-1844131952.

[2] "Drambuie", Leisure and Tourism PR Campaign, Public Relations Consultant Scotland, Profile Plus. Retrieved 08-14-2007.

[3] www.drambuie.com

[4] ttp://www.proof66.com/single_display.asp?id=1263

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 In 2009, Drambuie launched its single premium cask expression, The Royal Legacy of 1745, the world's finest{{Citation needed|date=May 2010}} and only cask-infused 46% ABV malt whisky liqueur.  The [[alcohol by volume]] of The Royal Legacy of 1745 is 46%.  The Royal Legacy of 1745 won the Drinks International Travel Retail Award for Best Travel Retail Drinks Launch at the TFWA, Cannes in October 2009.{{Citation needed|date=May 2010}}
-In 2010 Drambuie made a hit come back in the adolescent scene of Melbourne, Australia. Popular nightclubs such as Seven, Room and Q-bar threw out all their alcohol to make way for Drambuie. "Drambuie makes me an easy woman" said some 16 year old PTHC interviewed in the smokers room of Seven. A radical change of logo's was made this year also, instead of the word "Drambuie" on the front, the face of Thomas E. Marshal was simply put on the front. The non smiling, perfectly chiselled features of the Greek Adonis Marshal (GAM) are considered to be the best marketing tool ever employed. Sales sky rocketed, Thomas E and his GAM where once again proclaimed to single handedly change the way the world does something. some popular quotes from drinkers include:
-"whip off coke and speed, Drambuie is all we need"
-"I will give my virginity to thomas marshal"
-"Rabdoula eih Drambuie"
 The [[alcohol by volume]] of Drambuie liqueur is 40% (80 [[Alcoholic proof|proof]]).