Double Down (KFC): Difference between revisions
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KFC announced the Double Down in an [[April Fools' Day]] press release,<ref name="cnbc">{{cite web | url=http://www.cnbc.com/id/36191290/ | title=KFC's New Sandwich-What Would the Colonel Say? | first=Jane |last=Wells | date= 6 April 2010 | publisher=CNBC.com | accessdate=25 April 2010}}</ref> and launched the item in the United States on April 12, 2010<ref name="windsor">{{cite news | title=This sandwich lacks ... bread! | first=Dalson | last=Chen | url=http://www.windsorstar.com/health/This+sandwich+lacks+bread/2908397/story.html | newspaper=Windsor Star | date=15 April 2010 | accessdate=25 April 2010 }}</ref>. It has been promoted via [[billboard]]s<ref>Rosemary Black [http://www.nydailynews.com/lifestyle/food/2009/08/26/2009-08-26_kfcs_new_double_down_sandwich_swaps_bun_for_two_deepfried_chicken_breasts_extra_.html KFC's new 'Double Down' sandwich swaps bun for two deep-fried chicken breasts, extra calories] August 26th 2009 New York Daily News</ref> and a TV commercial that says it has "so much 100-per-cent premium chicken, we didn't have room for a bun." |
KFC announced the Double Down in an [[April Fools' Day]] press release,<ref name="cnbc">{{cite web | url=http://www.cnbc.com/id/36191290/ | title=KFC's New Sandwich-What Would the Colonel Say? | first=Jane |last=Wells | date= 6 April 2010 | publisher=CNBC.com | accessdate=25 April 2010}}</ref> and launched the item in the United States on April 12, 2010<ref name="windsor">{{cite news | title=This sandwich lacks ... bread! | first=Dalson | last=Chen | url=http://www.windsorstar.com/health/This+sandwich+lacks+bread/2908397/story.html | newspaper=Windsor Star | date=15 April 2010 | accessdate=25 April 2010 }}</ref>. It has been promoted via [[billboard]]s<ref>Rosemary Black [http://www.nydailynews.com/lifestyle/food/2009/08/26/2009-08-26_kfcs_new_double_down_sandwich_swaps_bun_for_two_deepfried_chicken_breasts_extra_.html KFC's new 'Double Down' sandwich swaps bun for two deep-fried chicken breasts, extra calories] August 26th 2009 New York Daily News</ref> and a TV commercial that says it has "so much 100-per-cent premium chicken, we didn't have room for a bun." |
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Although the Double Down has been widely ridiculed as |
Although the Double Down has been widely ridiculed as unhealthy, [[National Public Radio|NPR]] compared its calorie count favorably to that of McDonald's Premium Crispy Chicken Club Sandwich. Both the grilled and fried Double Down products had nearly a full day's worth of sodium according to the American Heart Association's guidelines.<ref name="npr">[http://www.npr.org/blogs/health/2010/04/shots_v_the_double_down.html The Nutritional Lowdown On KFC's Double Down]</ref> A ''Los Angeles Times'' reviewer pointed out that the grilled chicken Double Down has fewer calories than does the fried chicken Double Down (460 versus 540) but that the grilled chicken option has more sodium (1,430 mg versus 1,380). The ''L.A. Times'' article noted that either Double Down has fewer calories than does Burger King's [[TenderCrisp]] chicken sandwich, which has 800 calories.<ref name="latimes">[http://latimesblogs.latimes.com/comments_blog/2010/04/kfc-double-down-sandwich-will-you-be-buying.html KFC's Double Down: A cheesy, sodium-filled sandwich -- will you be buying?]</ref> |
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Originally a limited time offer that was supposed to end on May 23, 2010, KFC reversed course on May 19, 2010, stating that the item would remain available indefinitely. The chain cited its popularity in overall sales, as well as videos of people eating the Double Down becoming a [[YouTube]] [[List of Internet phenomena|sensation]]. [[Stephen Colbert (character)|Stephen Colbert]] even ate one on ''[[The Colbert Report]]'', spurring the item's popularity even more.<ref>http://www.usatoday.com/money/industries/food/2010-05-19-kfc-meaty-double-down_N.htm?csp=34</ref> |
Originally a limited time offer that was supposed to end on May 23, 2010, KFC reversed course on May 19, 2010, stating that the item would remain available indefinitely. The chain cited its popularity in overall sales, as well as videos of people eating the Double Down becoming a [[YouTube]] [[List of Internet phenomena|sensation]]. [[Stephen Colbert (character)|Stephen Colbert]] even ate one on ''[[The Colbert Report]]'', spurring the item's popularity even more.<ref>http://www.usatoday.com/money/industries/food/2010-05-19-kfc-meaty-double-down_N.htm?csp=34</ref> |
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Revision as of 17:16, 28 August 2010
The Double Down is a product offered by Kentucky Fried Chicken (KFC). The Double Down contains "bacon, two different kinds of melted cheese, the Colonel’s secret sauce... pinched in between two pieces of Original Recipe chicken fillets."[1] It is also available with grilled chicken fillets instead of the Original Recipe fried fillets. The KFC Double Down was initially test marketed in Omaha, Nebraska and Providence, Rhode Island.[2] KFC describes the Double Down as a "sandwich" although it does not have bread. One Chicago Tribune writer categorically refused to call the Double Down a "sandwich," opting instead to call it a "meat-glorb."[3]
KFC announced the Double Down in an April Fools' Day press release,[4] and launched the item in the United States on April 12, 2010[5]. It has been promoted via billboards[6] and a TV commercial that says it has "so much 100-per-cent premium chicken, we didn't have room for a bun."
Although the Double Down has been widely ridiculed as unhealthy, NPR compared its calorie count favorably to that of McDonald's Premium Crispy Chicken Club Sandwich. Both the grilled and fried Double Down products had nearly a full day's worth of sodium according to the American Heart Association's guidelines.[7] A Los Angeles Times reviewer pointed out that the grilled chicken Double Down has fewer calories than does the fried chicken Double Down (460 versus 540) but that the grilled chicken option has more sodium (1,430 mg versus 1,380). The L.A. Times article noted that either Double Down has fewer calories than does Burger King's TenderCrisp chicken sandwich, which has 800 calories.[8]
Originally a limited time offer that was supposed to end on May 23, 2010, KFC reversed course on May 19, 2010, stating that the item would remain available indefinitely. The chain cited its popularity in overall sales, as well as videos of people eating the Double Down becoming a YouTube sensation. Stephen Colbert even ate one on The Colbert Report, spurring the item's popularity even more.[9]
Sales
From its April 12 nationwide launch through early July, a KFC spokesperson reported that the chain had sold 10 million of the sandwiches for a total of about US$50 million in revenue. An analyst said that figure accounts for 5% of KFC's sales in that time period, a figure insubstantial to KFC's financial bottom line.[10]
External links
- "Double Down by the Numbers: Unhealthiest Sandwich Ever?". fivethirtyeight.com — Thorough analysis of the Double Down's nutrition facts compared with those of other fast food items
References
- ^ Katelin Paiz Breadless sandwiches go to extremes September 17, 2009 Daily Titan (Cal State Fullerton)
- ^ Scott Gold The KFC Double Down: This Is Why the Terrorists Hate Our Freedom September 25, 2009 The Faster Times
- ^ First Bite: KFC's Double Down Sandwich
- ^ Wells, Jane (6 April 2010). "KFC's New Sandwich-What Would the Colonel Say?". CNBC.com. Retrieved 25 April 2010.
- ^ Chen, Dalson (15 April 2010). "This sandwich lacks ... bread!". Windsor Star. Retrieved 25 April 2010.
- ^ Rosemary Black KFC's new 'Double Down' sandwich swaps bun for two deep-fried chicken breasts, extra calories August 26th 2009 New York Daily News
- ^ The Nutritional Lowdown On KFC's Double Down
- ^ KFC's Double Down: A cheesy, sodium-filled sandwich -- will you be buying?
- ^ http://www.usatoday.com/money/industries/food/2010-05-19-kfc-meaty-double-down_N.htm?csp=34
- ^ KFC's Double Down fails to take off