WILD (AM): Difference between revisions
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frequency = 1090 ([[kilohertz|kHz]])| |
frequency = 1090 ([[kilohertz|kHz]])| |
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area = [[Boston, Massachusetts|Boston]]| |
area = [[Boston, Massachusetts|Boston]]| |
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format = [[ |
format = [[Urban talk]]| |
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owner = [[Radio One]]| |
owner = [[Radio One]]| |
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erp = 4800 [[watt]]s (Daytime) <br> 1900 [[watt]]s (Critical))| |
erp = 4800 [[watt]]s (Daytime) <br> 1900 [[watt]]s (Critical))| |
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branding = ''" |
branding = ''"1090 WILD"''| |
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slogan = '' |
slogan = ''Where Information is Power''| |
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class = D| |
class = D| |
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website = | |
website = | |
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callsign_meaning = | |
callsign_meaning = | |
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}} |
}} |
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'''WILD''' is a radio station licensed to [[Boston, Massachusetts|Boston]], [[Massachusetts]]. It broadcasts on 1090 kHz with a [[ |
'''WILD''' is a radio station licensed to [[Boston, Massachusetts|Boston]], [[Massachusetts]]. It broadcasts on 1090 kHz with a [[Urban talk]] format. |
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== History == |
== History == |
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On [[October 20]], [[2005]] Radio One moved the [[Urban Adult Contemporary]] format to the dial position of WBOT. The move replaced the ''"Hot 97.7"'' format for most of the day, but it remains from 4:00PM until 10:00PM. WBOT has since picked up the call letters of [[WILD-FM]]. |
On [[October 20]], [[2005]] Radio One moved the [[Urban Adult Contemporary]] format to the dial position of WBOT. The move replaced the ''"Hot 97.7"'' format for most of the day, but it remains from 4:00PM until 10:00PM. WBOT has since picked up the call letters of [[WILD-FM]]. |
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The move cleared the 1090 frequency for a new format, so when WILD signed on at sunrise on [[October 20]], it was reborn as a new [[Black gospel|Black Gospel]] formatted station, ''"Praise 1090"'', based on the success of [[WPZE-FM]] in Atlanta and [[WPPZ]] in Philadelphia |
The move cleared the 1090 frequency for a new format, so when WILD signed on at sunrise on [[October 20]], it was reborn as a new [[Black gospel|Black Gospel]] formatted station, ''"Praise 1090"'', based on the success of [[WPZE-FM]] in Atlanta and [[WPPZ]] in Philadelphia. |
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But Praise 1090 was not to last. On January 30, the 1090 frequency changed formats again. WILD became the Boston affiliate for the company's African American-targeted news/talk network, featuring hosts including [[Michael Eric Dyson]], [[Al Sharpton]], and [[2 Live Stews]]. A local morning program was also added, featuring Jimmy Myers, taking the longtime Boston radio host out of his retirement. The station retained the Black gospel format for weekend programming. While other affiliates of the network adopted the slogan, "The People's Station", WILD was unable to do so, as that was the slogan of WILD-FM. Instead, WILD uses "Where Information is Power", the slogan of Radio One's longtime urban news/talk station [[WOL]] in [[Washington, District of Columbia|Washington]], [[District of Colombia|D.C.]] |
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==External links== |
==External links== |
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Revision as of 21:46, 8 February 2006
| Broadcast area | Boston |
|---|---|
| Frequency | 1090 (kHz) |
| Branding | "1090 WILD" |
| Programming | |
| Format | Urban talk |
| Ownership | |
| Owner | Radio One |
| History | |
First air date | May 1946 as WBMS |
| Technical information | |
| Class | D |
| ERP | 4800 watts (Daytime) 1900 watts (Critical)) |
WILD is a radio station licensed to Boston, Massachusetts. It broadcasts on 1090 kHz with a Urban talk format.
History
WILD began as WBMS, with a classical format. However, the station's history is best known for a long-lasting urban contemporary format which began in 1973 using the call letters WILD. WILD became the respected voice of Boston's black community for many years. Until 1999, the station was locally owned and operated by Kendall Nash and his Nash Communications. When Nash died, his wife, Bernardine, took the helm of the station's operations.
WILD first saw competition when 94.5 WZOU flipped to a Rhythmic Contemporary Hits format as WJMN ("Jam'n 94.5") in 1993. However, it was not until 1999, when African American-owned Radio One entered the market with WBOT, that WILD saw real competition for Boston's African American population.
In 2000, Radio One took control of WILD through an local marketing agreement, which became an outright purchase later that year. After purchasing the station, Radio One slowly evolved WILD from a rather mainstream Urban Adult Contemporary format to a station that focused more on classic soul music. In addition, the syndicated Tom Joyner morning show was added to the lineup, with the former morning host ("Coach" Willie Maye) relocated to giving local updates on the show.
In 2005, Radio One brought about the biggest changes to the station in many years. The 1090 signal was plagued with some problems, as while the signal covered the areas of Boston with large African American populations, the station was forced to sign-off every night as a result of former-clear channel station, WBAL in Baltimore. In addition, the strong Arbitron ratings of WILD had warranted a better and more-powerful frequency. However, Radio One had come up with a solution.
On October 20, 2005 Radio One moved the Urban Adult Contemporary format to the dial position of WBOT. The move replaced the "Hot 97.7" format for most of the day, but it remains from 4:00PM until 10:00PM. WBOT has since picked up the call letters of WILD-FM.
The move cleared the 1090 frequency for a new format, so when WILD signed on at sunrise on October 20, it was reborn as a new Black Gospel formatted station, "Praise 1090", based on the success of WPZE-FM in Atlanta and WPPZ in Philadelphia.
But Praise 1090 was not to last. On January 30, the 1090 frequency changed formats again. WILD became the Boston affiliate for the company's African American-targeted news/talk network, featuring hosts including Michael Eric Dyson, Al Sharpton, and 2 Live Stews. A local morning program was also added, featuring Jimmy Myers, taking the longtime Boston radio host out of his retirement. The station retained the Black gospel format for weekend programming. While other affiliates of the network adopted the slogan, "The People's Station", WILD was unable to do so, as that was the slogan of WILD-FM. Instead, WILD uses "Where Information is Power", the slogan of Radio One's longtime urban news/talk station WOL in Washington, D.C.