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Revision as of 20:08, 18 October 2010
Richard Laermer
Richard Laermer (born September 16, 1961 in Queens, New York) is an author and CEO of RLM Public Relations [1], a PR firm he founded in 1991. Laermer's book Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on marketing effectiveness, marketing strategy, consumerism, advertising and "no comment." Laermer's Native's Guide to New York was called a "top three NYC guide" by the Guardian[2].
In 2007, Laermer was inducted into the PR News Hall of Fame[3].
Background
Laermer graduated from Pace University in 1983.
Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the Washington Post, New York Times, New York Daily News, Reuters, USA Today, New York magazine, Saturday Review, New York Observer, Us Magazine, Interview, New York Post, Chief Executive, and Editor & Publisher.
Laermer also served as the director of public affairs for Columbia Business School from 1989 to 1991.
Media
Laermer is frequently quoted[4] [5] [6] [7] [8] on topics related to business, image, and communications.
Blog
Laermer co-authors the Bad Pitch Blog. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the Public Relations Society of America. Bad Pitch Blog is ranked #359 in the Ad Age Power150[9].
He also contributes regularly to the Huffington Post.
Bibliography
- 2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
- Punk Marketing: Get Off Your Ass and Join the Revolution (2007; HarperCollins) (2009)
- Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
- Native's Guide to New York: Advice With Attitude for People Who Live Here--And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
- Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
- Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
- Gay and Lesbian Guide to New York City (1994; Plume)
- Bargain Hunting in Greater New York (1990; Prima Lifestyles)
Speaking
Laermer often lectures at trade shows and events.
Television
In 2005, Laermer co-hosted "Taking Care of Business [10]," a series produced by Granada Productions that aired on TLC. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks.
References
- ^ RLM Public Relations
- ^ "The guide to the guides"
- ^ PR News Hall of Fame
- ^ "Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit"
- ^ "BP, Toyota flunk damage control"
- ^ "Reality TV Stars Turned Entrepreneurs"
- ^ "Saying No, No, No to the Ho-Ho-Ho"
- ^ "Why Won't We Read the Manual?"
- ^ Ad Age Power150
- ^ "Struggling Small Businesses Undergo Big Changes in TLC's New Series TAKING CARE OF BUSINESS"