Pringles: Difference between revisions
Content deleted Content added
ClueBot NG (talk | contribs) m Reverting possible vandalism by 206.74.211.250 to version by Dawnseeker2000. Questions, comments, complaints -> BRFA Thanks, ClueBot NG. (82072) (Bot) |
←Replaced content with 'pringles smell nicetr:Pringles zh:品客' Tag: blanking |
||
| Line 1: | Line 1: | ||
| ⚫ | |||
{{Infobox Brand |
|||
|logo = [[Image:Pringles.svg|200px|Pringles logo]] |
|||
|name = Pringles |
|||
|image = |
|||
|type = [[Potato]] [[snack]] |
|||
|currentowner = [[Procter & Gamble]] |
|||
|origin = [[United States]] |
|||
|introduced = 1968 |
|||
|discontinued = |
|||
|related = |
|||
|markets = Worldwide |
|||
|previousowners = |
|||
|trademarkregistrations = |
|||
|website = [http://www.pringles.com Official Website] |
|||
}} |
|||
[[Image:Pringles_chips.JPG#file|thumb|right|250px|Pringles crisps]] |
|||
'''Pringles''' is a [[brand]] of [[potato]] and [[wheat]] based snacks produced by [[Procter & Gamble]]. Pringles are sold in over 100 countries and have yearly sales of over {{USD|1 billion}}.<ref>{{cite web|url=http://www2.acnielsen.com/news/20011031.shtml|title=ACNielsen Study Finds 43 Brands Have Billion Dollar Global Presence|publisher=ACNielsen}}</ref> |
|||
== Beginnings == |
|||
Procter & Gamble chose the Pringles name from a [[Cincinnati]] telephone book, having been inspired by Pringle Drive in [[Finneytown, Ohio]], due to its pleasing sound.<ref>{{cite web|url=http://www.pg.com/en_CA/product_card/bf_pringles.jhtml|accessdate=2007-06-24|year=2007|title=Pringles|publisher=Procter & Gamble Everyday Solutions Canada}}</ref> |
|||
The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original [[Mr. Clean]] jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago. |
|||
Pringles brand potato crisps were first sold in the [[United States]] in October 1968, and distributed nationally by the mid-1970s.<ref>{{cite web|url=http://www.uk.pg.com/products/products/pringles.html|accessdate=2007-06-24|title=Pringles|publisher=Procter & Gamble UK|year=2007}}</ref> |
|||
==Recipe== |
|||
According to the patent, Pringles were invented by Alexander Liepa of [[Montgomery, Ohio]].<ref>{{US patent|3998975|Pringles patent}}</ref> [[Gene Wolfe]] developed the machine that cooks them.<ref>{{cite journal|title=Suns new, long, and short: an interview with Gene Wolfe|author=Lawrence Person|date=Fall/Winter 1998|journal=Nova Express|volume=5|issue=1|url=http://home.roadrunner.com/~lperson1/wolfe.html|accessdate=2008-12-17}}</ref> Their consistent saddle shape is mathematically known as a [[hyperbolic paraboloid]].<ref>{{cite web |url=http://www.pg.com/en_US/brands/health_wellbeing/pringles.shtml |title=PG.com Pringles: Food Network, new ideas, water usage, solid waste |publisher=www.pg.com |accessdate=2010-07-09 }}</ref> It has been reported that their design is aided by supercomputers.<ref>[http://articles.cnn.com/2006-12-05/tech/supercomputers_1_supercomputers-dave-turek-ibm-s-deep-blue?_s=PM:TECH Supercomputers crunching potato chips, proteins and nuclear bombs], by Peggy Mihelich. CNN.com. December 05, 2006</ref><ref>[http://www.nytimes.com/2010/10/28/technology/28compute.html?hp Chinese Supercomputer Wrests Title From U.S.], by Ashlee Vance. The New York Times. October 28,2010</ref> |
|||
Pringles have only about 42% potato content, with the remainder being wheat starch and flours (potato, corn, and rice) mixed with vegetable oils and an emulsifier.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/7490346.stm|accessdate=2008-07-04|title=Pringles 'are not potato crisps'|publisher=BBC| date=2008-07-04}}</ref> |
|||
They were originally known as "Pringles Newfangled Potato Chips", but other snack manufacturers objected, saying that Pringles failed to meet the definition of a [[potato chip|potato "chip"]]. The US Food and Drug Administration weighed in on the matter, and in 1975, they ruled that Pringles could only use the word ''chip'' in their product name within the following phrase: "potato chips made from dried potatoes."<ref>{{cite news| url=http://www.time.com/time/magazine/article/0,9171,947586,00.html | work=Time | title=MARKETING: Non-Crunch on Pringle's | date=1975-12-08 | accessdate=2010-05-22}}</ref> Faced with such an unpalatable appellation, Pringles eventually opted to rename their product "potato ''crisps''" instead of chips. However, this later led to other issues in the [[United Kingdom]], where the term "potato crisp" refers to the product that Americans call "potato chips" (See [[Pringles#Legal|legal]] section below). |
|||
==Marketing== |
|||
Pringles is advertised in the United States, the United Kingdom, [[Australia]] and the [[Republic of Ireland]] with the slogan "Once you pop, the fun don't stop"<ref>{{cite web|url=http://www.marketingmagazine.co.uk/news/519420/Brand-Health-Check-Pringles/|accessdate=2010-04-25|year=2005|title=Brand Health Check: Pringles|publisher=Marketing Magazine}}</ref> replacing the original slogan "Once you pop, you can't stop"<ref>{{cite web|url=http://pringles.com/globalindex.html|accessdate=2007-10-14|year=2007|title=Pringles|publisher=Procter & Gamble}}</ref>. |
|||
Pringles, as a product brand, is especially known for its packaging, a tubular paper-board can with a foil-lined interior and a resealable plastic lid, which was invented by [[Fred Baur|Fredric J. Baur]]. Baur was an organic chemist and food storage technician who specialized in research and development and quality control for [[Cincinnati]]-based Procter & Gamble Co. He died on March 4, 2008. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave.<ref>{{cite web|url=http://ap.google.com/article/ALeqM5io3FUTQ5TnPtXaHWYBKS0xOFH4FQD9121SFG0|accessdate=2008-06-02|title=Ashes of Pringles can designer buried in his work|publisher=Associated Press|date=2008-06-02}}</ref><ref>[http://blog.marketingdoctor.tv/2008/06/04/tantillo-on-the-news-frederic-j-bauer.aspx "The Marketing Doctor Says: Take Your Brand Seriously! Frederic J. Bauer Did."] Marketing Doctor Blog. June 4, 2008.</ref><ref>[http://www.breitbart.com/article.php?id=D9121SFG0&show_article=1 "Ashes of Pringles can designer buried in his work"] Breitbart. June 2, 2008.</ref> |
|||
The Pringles [[logo]] is a stylized cartoon caricature of the head of a male figure (commonly known as "Julius Pringles"), with a large mustache and parted [[Bangs (hair)|bangs]] (until 2001, the character had eyebrows and his bow tie framed the product name). The crisps are made to a uniform size and with a hyperbolic paraboloid [[Saddle surface|saddle]] shape, so that they can be stacked very neatly within the container, rather than being packaged loosely in a bag. The cans come in 23g, 40g, 50g, 80g<ref>{{cite web|url=http://en.barcodepedia.com/037000424529/80g-original-pringles|accessdate=2007-06-24|title=80g Original Pringles|publisher=Barcodepedia|year=2007}}</ref>, 100g, 110g, 145g, 150g, 155g, 160g, 163g, 165g, 170 g, 181g, 182g,190g(Party Size), 200g and 230g sizes. |
|||
== Flavors == |
|||
Pringles come in several flavors, and occasionally Procter & Gamble produces limited edition runs. Standard flavors include original, [[salt]] and [[vinegar]], [[sour cream]] and [[onion]], [[cheddar cheese]], and [[barbecue]]. Some flavors may be distributed only to limited market areas. For example, [[Prawn Cocktail]], smokey bacon<ref> {{cite web | url = http://web.archive.org/web/20071231182900rn_1/www.pringles.co.uk/en_GB/range_base.aspx?flav=ori | title = Pringles Light Aromas Range | accessdate = 2010-11-22}}</ref> and curry flavors have been available in the United Kingdom. Seasonal flavors, past and present, include [[ketchup]], zesty [[Lime (fruit)|lime]] and [[chili]], [[chili dog|chili cheese dog]], "[[pizza]]licious", [[paprika]], [[barbecue sauce|Texas BBQ sauce]], and [[cajun cuisine|cajun]]. A "low-fat" variety was also sold at one point. Examples of limited edition flavors include [[honey mustard]], [[cheese fries|cheesy fries]], [[onion blossom]], [[mozzarella cheese stick]], [[screamin' dill pickle]], and [[seven layer dip|Mexican layered dip]]. At one point, in the early 1990s, "[[maize|Corn]] Pringles" were available. The canister was black and had cartoon images of corn as well as the normal packaging standards. The crisps were made of corn and resembled a corn chip in flavor and texture. |
|||
Pringles also produces several "multi-grain" varieties which have some of their base starch ingredients replaced with corn flour, barley flour, wheat bran and black beans. |
|||
5 new flavors were introduced in Asia, namely: Soft-Shelled crab, Grilled Shrimp, Seaweed, Blueberry & Hazelnut, and Lemon. The Grilled Shrimp chips are pink in color, while Seaweed is colored green. |
|||
Two limited market flavors, Cheeseburger and "Taco Night", were recalled in March 2010 as a safety precaution after [[salmonella]] was found in a [[Basic Food Flavors]] plant which produces the flavor-enhancing [[hydrolyzed vegetable protein]] used in those flavors.<ref>{{ cite web |author=Associated Press |title=P&G recalls 2 Pringles flavors |url=http://www.salon.com/food/2010/03/08/us_pringles_recall/index.html |work=Salon.com |date=March 8, 2010 }}</ref> |
|||
== Legal == |
|||
In a the UK [[High Court of Justice|High Court]] in July 2008, [[Procter & Gamble]] lawyers successfully argued against a VAT and Duties Tribunal decision that Pringles were not crisps, even though it said "Potato Crisps" on the container, as their actual potato content was only 42%. This exempted Pringles from the 17.5% [[Value Added Tax]] for potato chips and potato-derived snacks.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/7490346.stm|accessdate=2008-07-04|title=Pringles 'are not potato crisps'|publisher=BBC| date=2008-07-04}}</ref> In May, 2009 the [[Court of Appeal of England and Wales|Court of Appeal]] reversed the earlier decision. A spokesman for Procter & Gamble stated that it had been paying the Value Added Tax protectively and owed no back taxes.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/8060204.stm|accessdate=2009-05-20|title=Pringles lose Appeal Court case |publisher=BBC|date=May 20, 2009}}</ref><ref>{{cite web|url=http://www.msnbc.msn.com/id/30850499/|accessdate=2009-05-20|title=British court rules yes, Pringles are in fact chips|publisher=MSNBC|date=May 20, 2009}}</ref> |
|||
==See also== |
|||
*[[Lay's Stax]] |
|||
*[[Kryzpo]] |
|||
*[[Torengos]] |
|||
==References== |
|||
{{reflist}} |
|||
==External links== |
|||
*{{official|http://www.pringles.com}} |
|||
*[http://www.pringles.co.uk/christmas/gallery.aspx Pringles Jingle Competition site] |
|||
{{-}} |
|||
{{Procter & Gamble}} |
|||
[[Category:Brand name snack foods]] |
|||
[[Category:Procter & Gamble brands]] |
|||
[[Category:Brand name potato chips and crisps]] |
|||
[[Category:1968 introductions]] |
|||
[[ca:Pringles]] |
|||
[[da:Pringles]] |
|||
[[de:Pringles]] |
|||
[[es:Pringles]] |
|||
[[fr:Pringles]] |
|||
[[ko:프링글스]] |
|||
[[hr:Pringles]] |
|||
[[id:Pringles]] |
|||
[[it:Pringles]] |
|||
[[he:פרינגלס]] |
|||
[[lt:Pringles]] |
|||
[[nl:Pringles]] |
|||
[[ja:プリングルズ]] |
|||
[[no:Pringles]] |
|||
[[pl:Pringles]] |
|||
[[pt:Pringles]] |
|||
[[ru:Pringles]] |
|||
[[fi:Pringles]] |
|||
[[sv:Pringles]] |
|||
| ⚫ | |||
[[zh:品客]] |
[[zh:品客]] |
||
Revision as of 18:36, 6 December 2010
pringles smell nice