GAC Honda: Difference between revisions
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A [[joint venture]] between [[Honda Motor]] and [[Guangzhou Automobile]],<ref name="about"/><ref>[http://www.reuters.com/article/idUSHKG30646520091123 China's Guangqi Honda at 95 pct of 2009 sales target] reuters.com, Sun Nov 22, 2009 8:30pm EST</ref> it operates two plants that, as of 2009, produce the Accord, City, Odyssey and Fit for the Chinese market.<ref name="about">[http://www.ghac.cn/english/public/index_jsp_catid_1940_1947_1959.shtml Brief Introduction] Guangqi Honda Official Site</ref> These vehicles may differ significantly from those sold in other markets under the same names. |
A [[joint venture]] between [[Honda Motor]] and [[Guangzhou Automobile]],<ref name="about"/><ref>[http://www.reuters.com/article/idUSHKG30646520091123 China's Guangqi Honda at 95 pct of 2009 sales target] reuters.com, Sun Nov 22, 2009 8:30pm EST</ref> it operates two plants that, as of 2009, produce the Accord, City, Odyssey and Fit for the Chinese market.<ref name="about">[http://www.ghac.cn/english/public/index_jsp_catid_1940_1947_1959.shtml Brief Introduction] Guangqi Honda Official Site</ref> These vehicles may differ significantly from those sold in other markets under the same names. |
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It will soon begin sales of its first China-only brand， Everus,<ref>{{cite news|url=http://chinaautoweb.com/2010/12/new-models-from-the-2010-guangzhou-auto-show-2-gac-honda-everus-s1/ |title=New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1 |publisher=ChinaAutoWeb.com}}</ref> which is aimed at [[entry-level]] consumers in inland cities. |
It will soon begin sales of its first China-only brand， Everus,<ref>{{cite news|url=http://chinaautoweb.com/2010/12/new-models-from-the-2010-guangzhou-auto-show-2-gac-honda-everus-s1/ |title=New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1 |publisher=ChinaAutoWeb.com}}</ref> which is aimed at [[entry-level]] consumers in inland cities. <ref name=ric>[http://www.reuters.com/article/idUSTOE6BJ04F20101220 AUTOSHOW-China joint venture brands eye growth in inland cities] reuters.com, Mon Dec 20, 2010 5:44am EST</ref> |
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==History== |
==History== |
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Revision as of 20:25, 13 January 2011
Guangqi Honda Automobile Co Ltd[1][2] (Chinese: 广汽本田; pinyin: Guǎng qì Běntián) is a Chinese automobile manufacturing joint venture company[3] based in Guangzhou, Guangdong.[2][4]
A joint venture between Honda Motor and Guangzhou Automobile,[3][5] it operates two plants that, as of 2009, produce the Accord, City, Odyssey and Fit for the Chinese market.[3] These vehicles may differ significantly from those sold in other markets under the same names.
It will soon begin sales of its first China-only brand， Everus,[6] which is aimed at entry-level consumers in inland cities. [7]
History
Seeking to replace the loss-making[8] Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou and Honda, which beat out a number of rivals for the privilege,[8][9] established Guangzhou Honda Automobile Co Ltd,[4] in May[9] or July[3] of 1998.
By 1999 Guangqi Honda was producing its first model, an American version Accord.[8] Honda Accords were being exported to China prior to this and their high quality as well as a pre-existing sales and service network may have contributed to the early success of this joint venture.[8] The reluctance of Honda to depend on then-poor local part production, instead insisting on importation of the necessary parts, is another area in which the Japanese carmaker succeeded where Peugeot failed.[citation needed]
Originally named Guangzhou Honda it soon changed this to Guangqi Honda.[10]
Safe boat transport
Beginning in 2009, Guangqi Honda distributes automobiles by ship, reducing secondary transport distances and transport losses while also being environmentally responsible.[11] The company also distributes by rail and road transport.[11]
Everus
Everus ("Li Nian" 理念 in Chinese) is a margue introduced by GAC-Hona in 2007 for the Chinese market only. The first volume-production model of Everus, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. The S1 is based on an old model of Honda city. [12]
Customer service
Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[13]
See also
- List of Honda assembly plants
- Guangzhou Automobile Industry Group (Parent company)
References
- ^ 2009 Environmental Annual Report, Honda - Report scope Honda Official Site
- ^ a b Guangqi Honda Automobile Co., Ltd. Honda Official Site
- ^ a b c d Brief Introduction Guangqi Honda Official Site
- ^ a b Honda to Bring Lowest-priced Model to China tradingmarkets.com, 21 Jan 2010 07:07:33 EST
- ^ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
- ^ "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
- ^ AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
- ^ a b c d Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0324590997, 9780324590999, Page 423
- ^ a b China CEO: a case guide for business leaders in China By Juan Antonio Fernandez, Liu Shengjun John Wiley and Sons, 2007, ISBN 0470822244, 9780470822241, Page 91
- ^ Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
- ^ a b Environment:FY2009 Initiatives Honda Official Site
- ^ "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
- ^ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
External links
- Guangqi Honda Automobile Official website Transclusion error: {{En}} is only for use in File namespace. Use {{langx|en}} or {{in lang|en}} instead. Template:Zh icon
