Tía

Tía S.A

Company type	Private company
Industry	Hypermarket Supermarket
Founded	1940 Bogota, Colombia
Headquarters	Guayaquil, Ecuador
Divisions	Tía Super Tía Multiahorros Ta-Ta
Website	SuperTía

Tía S.A is a South American supermarket chain founded by Kerel Steuer and Federico Deutsch. Casa Tía, also known as Tía, was founded in the 1920s in Prague, Czechoslovakia. The Second World War and its effects forced the founders to emigrate to the Americas, beginning operations in Bogotá, Colombia in 1940. Later they expanded to Argentina, Peru, Uruguay and Ecuador with great success. The first store in Ecuador opened in the city of Guayaquil on November 29, 1960 thereby instituting a new business model unknown at the time.

Formats

Tía stores are divided into the following forms of supermarkets:

Tía

Tia supermarkets are located in cities with populations over 25,000 inhabitants.

Super Tía

Super Tía supermarkets are located in cities with populations over 125,000 inhabitants.

MULTIAHORROS

Neighborhood supermarket Format located in Barrios.

Ta-Ta

In Uruguay, the Casa Tía division has a different name, Ta-Ta. On June 13, 1956, Ta-Ta opened its doors for the first time in Uruguay, thereby instituting a new business model unknown at the time.

Online Store

Casa Tía/Tía is addressing the online market trough its online stores www.tia.com.ec and www.supertia.com.

Sale of Argentinian division

In 1999, Exxel, a buyout fund backed by American investors, and Promodes, France's second-largest retail chain, bought Casa Tia's Argentinian division for $630 million. The group spent another $600 million over three years to add stores.