Volkswagen Beetle in Mexico

For a complete overview of the Volkswagen Beetle, see Volkswagen Beetle.

The Volkswagen Beetle was introduced to Mexico in March 1954, , inside the exhibition "Alemania y su Industria" (Germany and its Industry). Four different Volkswagen vehicles were brought to Mexico through Veracruz City for the first time. Those vehicles were: two Sedans 113 in "Export" trim, a convertible, and a Bus in luxury trim.

At this time, the Mexican car market was mostly compounded by American makes and models with large sizes and large engines which made a huge contrast with this German proposal. This exhibition was realized in the Ciudad Universitaria in Mexico City, during this event, the vehicles were widely admired by the public. The Volkswagen Beetles displayed there were the model with the "oval window". Former Mexican president Lázaro Cárdenas made a trip from Michoacán just to meet this peculiar vehicle. The local press immediately published the news into eight columns under the title "The People's Man" with the "People's Car".

First steps in Mexico

1965 1200 Volkswagen Beetle. Front view.

In 1954, doubt arose about its long-term durability, so three weeks before the Carrera Panamericana, Prince Alfonso de Hohenlohe (descendant of a friend of Ferdinand Porsche and car enthusiast resident of Mexico City), decided to participate with 7 sedans in the tough competition of 3211 km looking forward to show their quality and reliability. At the end of the race the seven Beetles finished the race, although not in the first places, those cars had 4 cylinder engines 1.2 L, contrasting with the eight-cylinder engines the rest of competitors had. Some newspapers reported rumors that the engines were Porsche instead of Volkswagen. An expert mechanic from Houston, Texas was requested to inspect the cars, certifying that the cars had original and unmodified Volkswagen engines. This led to the creation of the company Volkswagen Mexicana, S.A., in the same year also Hohenlohe founded the Distribuidora Volkswagen Central, S.A. de C.V., which opened its doors the following year, being the first Volkswagen dealer established in Mexico.

1965 1200 Volkswagen Beetle. Rear view.

In this year were ensambled the first 250 cars through Automex (later Chrysler de México). In the month of June is signed a contract with Studebaker-Packard de México to ensemble the Volkswagen Beetle, which would be imported from Germany in the form of CKD-Kits. This agreement is valid until October 1961. Those cars already had the rectangular rear window.

The next year, in 1962 a first Volkswagen assembly plant is established in Xalostoc, Mexico State, which receives the name PROMEXA (Promotora Mexicana de Automóviles - Mexican Automobile Promotor), starting activities in June this year, at a rate of 10 ensambled units per day.

In January 1964 Volkswagen de México, S.A. de C.V. is established.

In June 1965 began the construction of the new Volkswagen plant located in the suburbs of Puebla, Puebla, in a field of 2 million square meters. At that time the production made in Xalostoc was insufficient for the growing demand.

Start of production in Puebla

A 1968 Volkswagen Beetle, produced in Puebla City. Note the "VW 1500" badge.

On October 23, 1967 the first Volkswagen Beetle rolled out from the assembly line at the Puebla plant. In mid 1968, the car had a new 1.5 L engine replacing the previous engine the Mexican Beetles came with, which was a 1.2 L engine. A "VW 1500" badge appeared on the rear deck lid. On June 12, 1968, the 100,000th Beetle in Mexico was produced.

For the 1971 model year, the Volkswagen Beetle had new bumpers, a new engine cover featuring two lateral groups of five louvers each, as well as new vertical headlights with their characteristic chromed molding, similar to the 1968 German Beetle. The Mexican Beetle retained the small windows as seen in German models from 1958-1964, as well as the five bolt wheels, similar to Brazilian Beetles at that time, however.

Dashboard of the first Beetles produced in Puebla.

In 1971 the 200,000th Mexican Volkswagen Beetle was produced. In the same year, the Volkswagen Sedán was selected by the "Departamento del Distrito Federal" to serve as a public transportation vehicle, introducing this way the Minitaxi in Mexico City. Also, exportations to Costa Rica and Europe began.

In 1972 the Volkswagen Beetle received the larger windows that German Beetles got in 1965, though the rear window was the smaller 1965-1971 size. The larger rear window from 1972-up German Beetles wouldn't appear on the Mexican cars until the mid 1980s. The tail lights were also new. They were larger than the ones used in previous models, being the same as found on 1971-72 German models (except VW 1200).

The 1973 is one of the most popular in the Mexican Volkswagen Beetle, due the large amount of important improvements added. New four bolt 15" wheels with were installed on the car. They were covered by newly designed flat hubcaps instead the previous "bowl type" ones. The fuel filler neck was moved from inside the trunk to the right front quarter panel, just above the right front fender. Inside, a new matt black padded dashboard was available, resulting in a greater comfort and less eye fatigue. The wiper/washer control was also moved from a button placed in the dashboard into a new position located in a lever on the right of the steering column.

Later that year, there was a second phase, in which additional improvements appeared in the Beetle: A new 4 spoke black steering wheel made its debut among other modifications.

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  1972 1500 Volkswagen Beetle. Rear view.
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  1972 1500 Volkswagen Beetle. Front view.
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  1973 1500 Volkswagen Beetle. Rear view.
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  1973 1500 Volkswagen Beetle. Front view.
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  VW 1500 Badge. Used in mexican Beetles between 1968 and 1973.
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  1976 1600 Volkswagen Beetle. Front view.
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  1984 Volkswagen 1200L Sunny Bug. Limited Edition exported to Europe.
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  An Alebrije (Mexican artcraft) in the shape of a Volkswagen Beetle.

In 1974 further modifications were fitted into the Mexican Beetle: a new 1.6 L engine producing 44 HP SAE (50 PS DIN) replaced the previous 1.5 L, over the front fenders there were larger front turn signals (identical to the ones which equipped the American spec Beetles), while there were new round and larger taillights, as seen on 1973 and later German Beetles (except the 1973 VW 1200), the engine cover remained unchanged, but it no longer had an emblem. Inside, the front seats had a new design, and the interior was now black, replacing the previous grey colour. The front hood release lever was relocated inside the glovebox, as on 1969 and later German Beetles.

In 1975 the engine cover was again changed: the engine cover now had four groups of vents, with six vents on the two inner groups and seven vents on the two outer groups. This was the same engine cover already seen on 1972 and later German models (except VW 1200). In June, the 500,000th Mexican Beetle was produced. There were two limited editions: The Volkswagen Beetle Jeans and the Volkswagen Beetle Sport Jeans featuring special wheels and specific paint colors. From this year, the chrome hub caps were reserved only to the Volkswagen Sedan equipped, unlike the base model which had no hub caps.

In 1977 the most important modification was that the front turn signals were moved to the front bumper, as on 1975 and later European Beetles. With the introduction of the Caribe, the Beetle received some of the colours from this new car. The vinyl upholstery was discontinued, leaving as the only option a cloth–vinyl upholstery.

Export to Europe

From 1978 the Volkswagen Beetle has new vents located in the front trunk cover to take fresh air to the car's interior; this air leaves the car through a couple of rear vents located behind the rear side windows. Besides, hub caps disappear from the equipment list in all versions. From this year and due to the cancellation of its production in Germany, the Mexican Volkswagen Beetle began to be exported to some European markets including: West Germany, Austria, Belgium, Holland, Italy and Switzerland, among others. This new exportation model has some differences against the Mexican market Beetle: Its engine is a 1.2 L 34 CV DIN; on its exterior, from the 1982 model on, the engine cover has no vents, being similar to German-produced VW 1200, and Mexican market Beetles sold before 1970. From this year, metallic paint colors are optional; some of the optional colors available were Silver Metallic, Copper Red Metallic, Cadmium Blue Metallic and Viper Green Metallic, colors also available on the Caribe, and this last one actually is available again on the new European market Volkswagen Scirocco, as a reminder from the late 1970s decade.

1980 Volkswagen 1200L. Produced in Mexico for Europe. Front view.

In September 1980 rolled out from the production lines the one millionth Mexican-made Volkswagen Beetle.

In 1981 the Volkswagen (from now on it will be known this way by the manufacturer), receives, as a law requirement, new front seats with integreated headrests as well as new cloth upholsteries. Those new seats have the same design to some Volkswagen vehicles previously seen in Europe and the States in the late 60s in cars like the US-spec Beetles, type 3, and Bus. From now on, the Volkswagen has only two different keys: A master key (which now has the same ribbon finish already seen in the Rabbit/Golf) which opens the passenger doors, the engine cover and the car's ignition; and a second key, which is smaller, opens the fuel tank; outside the car, the hubcaps (which are once again series equipment) have now a matt grey finish, giving this the Volkswagen a modernity and discresion air. This year also, is new the emergency lights button on the dashboard (not available previously in Mexico). In addition, from this year, the Volkswagen has halogen H4 headlamps as series equipment. On May 15, 1981 the 20 millionth worldwide produced Volkswagen Beetle is produced by Volkswagen de México. For this reason, a commemorative limited edition goes on sale; it is painted in Silver metallic and has the same lower side stripes already seen on the Jetta. At this time is when its popular nickname appears in Mexico: The Vocho.

For the 1983 model year, the Volkswagen received new front seats with adjustable headrests, already seen in cars such the Caribe and the Atlantic. A new device is the hand brake light on the dashboard. In this year appeared a limited edition painted in Aubergine Metallic color. This new one is very attractive due its wheels painted in body color as well as its seats upholstered in tweed Grey and Aubergine.

In 1984 was the marque's 30th anniversary in Mexico, for this reason, three commemorative limited editions are launched: The first one is a Volkswagen painted in Alpine White with the side lower stripes already seen in the 20 millionth edition , its upholstery is red velour with sides and door panels in black vinyl.

1984 Volkswagen 1200L. Limited edition "Der Samtrote Sonderkäfer" for West-Germany only.

Another limited edition only for West-Germany was painted in velvet-red (German: Samtrot) with stripes and flower-decor on the sides and the same red velour upholstery like the Mexican special edition. The third one is even more peculiar, it is a Yellow painted Volkswagen, with yellow velour upholstery, with sides and door panels in white color, however, elements such as the dashboard, the armrests, the rear ashtray and the interior rubber mat keep its typical black color.

In 1985 exportations to Europe end. An Special Edition called the Jubilée Käfer is launched. Its color is Grey Metalllic. It has special design steel wheels (as seen in some convertible models in the late 70's), and its engine is the 1.2 L 34 CV DIN, this edition was only available in the European markets where the Mexican Beetle was sold. At this time, the Mexican Volkswagen receives the larger rear window from 1972 and later German Beetles.

The Volkswagen ca. 1987.

In mid 1986 a new Limited Edition is launched in Mexico: The Volkswagen Europa Edition 1. This is the first Volkswagen available in Mexico in many years painted in Black color, besides this special painting, this new Limited Edition has chrome hub caps (the norm in the 80's were matt finished hub caps), inside it had seats upholstered in a honeycomb black and white design with Recaro headrests, plus an AM/FM stereo cassette player radio (usually the only audio equipment available on Mexican Beetles were the eternal Sapphire XI AM monoaural radio) with two speakers and a basket below the dashboard, as well as side and rear special badges. This year, the Volkswagen receives a "double diagonal" braking system, already seen in the Caribe, Atlantic and the Corsar, this system is characterized by connecting the right front brake, with the rear left brake, and vice versa. In addition, the Volkswagen receives an intermittent modality in its wiper/washer system. However, the metallic colors are no longer available.

During 1987 appears a new Limited Edition: The Volkswagen Europa Edition 2. The differences against the 1986 Edition 1 are: Its color is Grey Metallic, its front seats have normal headrests, though, they are now upholstered in grey tweed cloth with red and blue thin stripes, the basket below the dashboard is no longer available, but the Edition 2 gains tinted windows, being the first Mexican Beetle available with such equipment, keeping also other details such as the chrome hub caps and its AM/FM stereo cassette player radio.

Price reduction and anti-pollution measures

For the 1989 model year, and due a government decree that required the company to cut the retail price, among other things, as well as a tax reduction, the Mexican Beetle was relaunched as the Volkswagen Sedan. This new model lost its wheel caps, as well as the body vents it had since 1978, also the fittings were of lower quality.

1992 Volkswagen Sedán. In this car the Brazilian stamped steel wheels are observed. Those wheels were fitted in some units between 1992 and 1994.

In the 1991 model year, by governmental disposition, the Volkswagen Beetle features from now on a catalytic converter, however, it keeps its carburetor, its electrical system with a generator and the old ignition system, without affecting its power and performance. In the passenger room, the dashboard receives new light and emergency lights switches, as well as a new two-arm steering wheel. Those elements come from the Golf. In addition, the Volkswagen Beetle has now a new alarm system as series equipment. Externally, this model differs due the rear apron of its central body, which is now more rounded, the function of this feature is to make more space to accommodate the catalytic converter within the engine compartment. The exhaust system has only a single tailpipe, in contrast to the two tailpipes showed in the previous models.

In the 1992 model year, some of them were fitted with Brazilian steel wheels, with a slightly different design than the one previously seen. These wheels are often found (but not as a rule) in some cars produced between 1992 and 1994. On June 23 this year is when the Volkswagen Beetle reached 21 million units produced throughout the world, at the Puebla plant, Volkswagen launched a new commemorative edition. This new limited edition is characterized by its side and rear anagrams "21 Million", its chrome wheel caps, and tinted windows. Inside, this new model has a light grey velour upholstery with stripes in discrete colors, and an AM/FM stereo cassette player audio system. This version was available in the following colors: Alpine White, Tornado Red, Steel Blue Metallic, Turquoise Green Metallic and Satin Gray Metallic.

For the 1993 model year the 'Digifant' electronic fuel injection replaced the carburetor, indicated by an emblem on the cover of the engine reading 1600i. At this time, some of sedans have the velour upholstery from the Jetta GL in gray flannel. An electronic ignition system is introduced, and the engine also receives hydraulic lifters and a spin on oil filter. In the same year, and to replace the "21 Million" edition a new Volkswagen Sedán GL is also introduced as a limited edition, it is also called the Volkswagen Sedán Wolfsburg Edition. This edition is available only in three exterior colors: Steel Blue Metallic, Satin Grey Metallic and Indian Red Pearl. This version features a black velour upholstery and two outside mirrors.

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  Badge VW 1600i. Available in models 1993-1995.
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  Volkswagen Beetle 21 million Edition badge.
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  1993 Volkswagen Beetle 21 Million Edition. Rear view.
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  1993 Volkswagen Beetle GL 1993. Front view.

In 1994, Volkswagen celebrated its 40th anniversary in México, To commemorate, this year three new Limited Editions from the Vocho were launched:

• Volkswagen Firebeetle. It is painted only in black. it has side and rear anagrams "Firebeetle" surrounded with flames and it had 15" allow wheels. Inside the car there is a black cloth upholstery with red stripes, and a AM/FM stereo cassette player radio.
• Volkswagen Beetle Edition One It is painted in Pink Metallic, with an anagram "Edition One" on the engine cover. It has two outside mirrors and chromed hub caps. Its upholstery is a beige cloth with pink embroidery.
• Volkswagen Beetle 40th Anniversary It is painted in a specific beige tone for this model, as well as the "Edition One" it has two outside mirrors and chromed hub caps. It has a commemorative anagram on the engine cover. Its upholstery is a beige cloth with multicolor embroidery.

Economic Crisis and Sales Decline

1995 Volkswagen Beetle Jeans. rear view.

1996 Volkswagen Beetle Harlequin. Side view. This unit was photographed in Europe. Its original hub caps are matt finished.

1995 is a very important year for the Mexican Vocho, because many improvements were fitted into the car, like: New front disc brakes, new automatic front seat belts, new fixed rear seat belts, a new anchor for the rear seat back, and an alternator replaced the generator, among a total of 87 improvements according to Volkswagen. There are three new colors available: Bright White, Verona Red, and Black (this latter color has been previously available in some limited editions, but this is the first time in which this color is adopted by regular models). This year, and looking forward to increase the sales in so adverse economical conditions in Mexico due the 1994 Economic Crisis in Mexico in 1995, a new Limited Edition is launched: El Volkswagen Beetle Jeans. This new version, painted in Jean Blue, has chromed hub caps, tinted windows, side and rear "Jeans" anagrams, and a blue jean upholstery on its seats.

1996, the same way than 1973, is divided into two different phases on the Mexican Volkswagen Beetle history. On the first one all the characteristic chrome moldings are dropped. However, the door handles, side moldings, stirrups moldings and side mirrors, now have a black matte finish, the window moldings disappear completely. Bumpers and headlight moldings from now are painted the color of the car. The colors and clothes inside are unchanged from the 1995 model year.

The second phase of the 1996 model year is characterized by the complete dropping of all moldings of the Vocho. Now we have two different versions available:

• Volkswagen Sedán City.- This is a burget version with all the equipment reduced to an its minimum expression, disappearing from the equipment list elements such as: the door armrests, the automatic front seat belts, the rear seat belts, the front disc brakes, and the central bumper black stripe. This version is only available in Verona Red (from 1997 in Tornado Red) and Bright White. Its upholstery is new cloth with vinyl in Grey Frannel. One way to distinguish the Volkswagen Sedán City is that the City has no Sedan black sticker on its bumpers, which is the norm in the rest of the Volkswagen Beetles.
• Volkswagen Sedán Clásico.- This version keeps all of the improvements implemented in 1995 to compensate for the loss of moldings, this model is equipped with grey hub caps in matt finish, black velour and black vinyl upholstery, four arm steering wheel (from the third generation Golf and Jetta) and the availability of more colors: Bright White, Tornado Red, Black, and optionally, the Tornasol Silver Metallic, Windsor Blue Metallic, Classic Green Metallic, Indian Red Pearl and Dusty Mauve Pearl (the latter only in 1996).

Derived from the Sedán Clásico goes on sale in mid 1996 the Liimited Edition Volkswagen Beetle Harlekin, inspired in the Golf Harlekin (sold in North American markets) and Polo Harlekin (sold in European markets). This Beetle is characterized by having different colors in the different body parts, being used four different ones: Marine Blue, Green, Yellow and Red.

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  1995 Volkswagen Beetle. The last regular Volkswagen Beetle with chrome moldings.
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  Volkswagen Sedán City badge. Used between 1996 and 1999.
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  1996 Volkswagen Sedán City. Front view.
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  1996 Volkswagen Sedán City. Rear view.
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  1996 Volkswagen Sedán Clásico.
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  "Unified" 2002 Volkswagen Beetle. Front view.
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  "Unified" 2003 Volkswagen Beetle. Rear view.
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  "Unified" 2003 Volkswagen Beetle. Side view.

In 1999, the same way then 1996, there are two different phases: In the first one the Beetle keeps bring sold the same way as in previous years (Volkswagen Sedán City and Volkswagen Sedán Clásico), while in the second one, both versions are replaced by a new "unique" version, mostly referred as the Volkswagen Sedán Unificado, which takes the City's upholstery, and the improvements and the metallic colors from the Sedán Clásico. This new Volkswagen Beetle is the last regular version which remained unchanged until year 2003. This year appears, in addition to the anti-theft alarm and with the intention of lowering the high index of thefts and therefore, the extraordinarily expensive premiums of insurance policies, the Transponder, a device with an entry located in dashboard, which allows the ignition and operation of the car. When it is offline, the car may not even be started when using the ignition key.

2002 Volkswagen Summer Beetle. Front view.

In year 2000, to commemorate the new millennium, two new Limited Editions are launched:

• Volkswagen Sedán Clásico.- This new Limited Edition takes the moldings, mirrors and hubcaps with chrome finishings. Inside it has an anthracite coloured velour upholstery. The only color available is Indian Red Pearl. It has side "Clásico" anagrams.
• Volkswagen Sedán Jeans.- It is equipped with 15" allow wheels, and it has a new indigo blue jean upholstery. It has side and rear "Jeans" anagrams. Its color is Batik Blue Pearl.

With the model 2001 there are new "tattoos" on windows, exterior mirrors and rear lights, in order to prevent the theft of these parts when the car is parked. These "tattoos" contains the last 8 alphanumeric characters that comprise the serial number of the car.

In the model 2002 one of the last limited editions is introduced, the Volkswagen Beetle Summer. This is characterized by two special colors: A new shade of yellow, and a new shade of blue original from the European Volkswagen Lupo. Its chrome wheel caps contrasted with his monochrome scheme. Like other editions, the Beetle Summer has rear and side Summer anagrams.

Volkswagen Sedán Última Edición

Emblem with the coat of arms of Wolfsburg located in the trunk's lid. This badge was present in older models, and it's back in the Volkswagen Sedán Última Edición.

2004 Volkswagen Sedán Última Edición. Front view. Aquarius Blue with Grey interior.

In March 2003 the end of the Vocho production is announced, due to the gradual and continuous decline in demand for this model, which began with the introduction of the Chevy Pop (Opel Corsa B) in Mexico produced by General Motors in 1997. The Chevy Pop replaced the Volkswagen Beetle in its first place on sales in Mexico by offering much more modernity at a price just a little higher than the Vocho, however, the Volkswagen Beetle kept being the Mexican taxi driver favorite, until, in 2002, a decree merged in 2002 under the mandate of Andrés Manuel López Obrador, then Mexico City's governor. This decree prohibited the granting of permits for public transportation in the form of taxis in Mexico City to two door cars, restricting even more the marketing of the Vocho in favor of the Nissan Tsuru (third generation Nissan Sentra), which now became the new favorite of taxi drivers in Mexico, so that sales of the Vocho fell even further. These sales figures reached over 40,000 units sold annually in the mid-90's, dropping to just over 10,000 in its last year. It was in the month of June 2003, when the Volkswagen Sedán Última Edición is introduced. A totally nostalgic car, which resembles the past glories of the Volkswagen Beetle. This Final Edition consisted of 2,999 units for sale to the general public in Volkswagen dealers across Mexico, while one (the last one to be produced), would be immediately shipped to the Volkswagen Museum in Wolfsburg, Germany, testifying a historic age which ended on June 30, 2003, when the last Volkswagen Beetle (the unit number 21'529,464) leaves the production line in what is now called "the hall of sorrow", accompanied by a Mariachi singing the song "Las Golondrinas" (A Mexican folk song that speaks of a farewell). This latter Beetle was headed to the port of Veracruz where a ship would take it to his final destination. The rest of the units, despiting costs MXP $ 84,000.00 (an "Unified" Volkswagen Beetle costed MXP $ 74,000.00), moved very quickly from dealerships, leaving many people with the desire to own one of these copies. At this time, Volkswagen presented some advertising with a nostalgic tone. In some of them showed a small space to park, and many cars that tried unsuccessfully to occupy it, after what appeared to get a sedan, then showed a sentence saying: "Es increíble que un auto tan pequeño deje un vacío tan grande. Adiós Sedán." (It is incredible that such a small a car leaves such a large emptiness. Goodbye Beetle). One of the curious events that occurred was the fact that a group of owners of dealerships in Mexico, came together to buy one of these cars, which was sent to the Vatican city as a present for Pope John Paul II..

Special features

2004 Volkswagen Sedán Última Edición. Side view. Harvest Moon Beige with Black interior.

• Two different color combinations:
  • Aquarius Blue with Franell Grey interior
  • Harvest Moon Beige with Black interior
• Moldings, bumpers, wheel covers and door handles in chrome finishing
• 165/80 R 15 White wall radial tires
• 5J X 15 body coloured stamped steel wheels
• Complete carpeting in passenger room
• AM/FM stereo CD player with 4 speakers and chromed antenna
• Two exterior chromed mirrors
• Specific noise isolation in passenger room
• Glovebox cover and dashboard inserts in body color
• Carpeted lid for rear trunk
• Carpeted front trunk
• Special commemorative plaque on glove box cover
• Complete cloth upholstery
• Bags on front back seats
• Map's bag on drivers door.
• Chromed VW Logo on the top and Emblem with the coat of arms of the City of Wolfsburg at the front trunk lid
• Tail lights with chrome molding

Additional Notes

2004 Volkswagen Sedán Última Edición. Rear view. Aquarius Blue with Grey interior.

As the Volkswagen Sedán Última Edición rolled out from the production lines as a 2004 model, a limited number of "Unified" Beetles were also produced as 2004 model. After the Last Edition Beetle ran out, the normal 2003 and 2004 Volkswagen Beetles continued being available in most Volkswagen dealers in Mexico during the most part of year 2003. Some chose to "convert" their Vochos into Last Edition replicas.

Several units of the Last Edition Beetle were exported from Mexico to, mainly, North America and Europe, where it has become a cult car. Today, a Volkswagen Sedan Última Edición, being the last representative of a lineage of more than 21 million units produced, has increased its value as a collector car at the international level, reaching figures of up to USD. 15,000.00 in resale.

See also

• Volkswagen Beetle
• Volkswagen
• Cars in Mexico

External links

• Unofficial web page with a complete list of Volkswagen Beetle and Volkswagen New Beetle Limited Editions