5W Public Relations: Difference between revisions
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The incident drew angry responses. "A person with questionable integrity sullies the brand," said Rabbi Andy Bachman of the US Reform movement, calling the firm's tactics "immoral"<ref>Nathaniel Popper, [http://www.haaretz.com/jewish-world/news/the-right-wing-pr-firms-that-make-birthright-israel-free-1.282321 "The right-wing PR firms that make Birthright Israel free"], ''Haaretz'', August 20, 2010</ref>. 5WPR issued a statement admitting the impersonation, saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."<ref name="Forward 7/24">{{cite news |
The incident drew angry responses. "A person with questionable integrity sullies the brand," said Rabbi Andy Bachman of the US Reform movement, calling the firm's tactics "immoral"<ref>Nathaniel Popper, [http://www.haaretz.com/jewish-world/news/the-right-wing-pr-firms-that-make-birthright-israel-free-1.282321 "The right-wing PR firms that make Birthright Israel free"], ''Haaretz'', August 20, 2010</ref>. 5WPR issued a statement admitting the impersonation, saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."<ref name="Forward 7/24">{{cite news |
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Revision as of 19:15, 31 March 2011
| File:5W Logo.JPG | |
| Company type | Private |
|---|---|
| Industry | Public relations |
| Founded | New York City, U.S. (2003) |
| Founder | Ronn Torossian |
| Headquarters | , |
Number of locations | New York City and Los Angeles |
Area served | North America, Europe, Middle East |
Key people | Ronn Torossian (Founder) |
| Products | Consumer, crisis, celebrity, corporate communications, government and public affairs, fashion |
| Services | Publicity, brand-building and marketing |
| Revenue | US$11,061,338 (2009),  7.2% from 2008 |
Number of employees | 67 (2009) |
| Website | 5WPR.com |
5W Public Relations, also known as 5WPR, is an American public relations firm. It was ranked the 24th largest independent PR firm in the United States by the J. R. O'Dwyer Company in 2010,[1] down from 13th in 2009.[2]
History
Founded in 2003 by Ronn Torossian, 5WPR grew quickly from a small office with two employees. In 2005 Torossian was profiled in the New York Times, who called him "brash and aggressively outspoken...the consummate scrappy publicist".[3] 5WPR was cited by Inc Magazine as one of the fastest growing companies in the US in 2007,[4] an honor it won again in 2008.
In 2005, 5WPR opened a Los Angeles office. Its client base grew from three to about 50 in 2008.[3] Its portfolio included a diverse range of customers, including celebrities, health and beauty firms, and corporate, government, religious, and public affairs clients. Revenue grew from $3 million in 2004 to $11.5 million in 2008.[3]. By 2009, O'Dwyers ranked 5WPR as 13th-largest agency in the US.[2] In 2010 its ranking fell to 24, and revenues were $11.3 million. 5WPR had 69 employees in 2010.[2]
Agriprocessors scandal
Agriprocessors, a kosher meat processing company that went bankrupt after a federal investigation into worker abuse and hiring illegal immigrants, was a 5W client. In July 2008 a person claiming to be one of the leading critics of Agriprocessors posted comments to several blogsites that seemed to suggest that the critics were operating out of self interest. The comments were traced back to the IP address of 5WPR's executive responsible for the Agriprocessors account.[5]
The incident drew angry responses. "A person with questionable integrity sullies the brand," said Rabbi Andy Bachman of the US Reform movement, calling the firm's tactics "immoral"[6]. 5WPR issued a statement admitting the impersonation, saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."[7]
Recognition
- Inc Magazine, Fastest Growing Companies in the US, 2007 [8]
- Inc Magazine, Fastest Growing Companies in the US, 2008 [4]
Clients
5WPR's portfolio has included consumer and corporate customers such as but not limited to:
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References
- ^ "Public Relations Firms Rankings" at www.odwyerpr.com, March 2011
- ^ a b c Top PR Firm Rankings | Public Relations Agency Rankings by O'Dwyer's Public Relations News
- ^ a b c Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved 2008-09-05.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ a b 5W Public Relations – Advertising & Marketing, inc5000 Article – Inc. Article
- ^ Harris, Ben. "Agriprocessors' PR Firm Accused of Impersonating Rabbi". Jewish Telegraphic Agency.
- ^ Nathaniel Popper, "The right-wing PR firms that make Birthright Israel free", Haaretz, August 20, 2010
- ^ Brostoff, Marissa (July 24, 2008). "Public Relations Firm Criticized". Forward. Retrieved 2008-09-09.
- ^ 5W Public Relations – Advertising & Marketing, inc5000 Article – Inc. Article
- ^ http://www.thefreelibrary.com/1800(R)+Tequila+Becomes+First+Spirits+Brand+to+Sponsor+the+Los...-a0205723573
- ^ http://www.hamptons.com/Home-And-Garden/Main-Articles/12944/HGTVs-Mike-Holmes-The-Magazine-To-Make-It.html
- ^ http://finance.alphatrade.com/story/2011-01-03/PRN/201101031018PR_NEWS_USPR_____NY23408.html
- ^ http://www.prweekus.com/pages/login.aspx?returl=/el-al-airlines-names-5w-its-aor/article/148889/&pagetypeid=28&articleid=148889&accesslevel=2&expireddays=0&accessAndPrice=0
- ^ http://money.msn.com/business-news/article.aspx?feed=PR&Date=20110316&ID=13152834&topic=TOPIC_CONTRACTS&isub=1
- ^ http://money.msn.com/business-news/article.aspx?feed=PR&Date=20110316&ID=13152834&topic=TOPIC_CONTRACTS&isub=1
- ^ http://www.prnewswire.com/news-releases/1-800-registry-launches-to-revolutionize-wedding-planning-honeymoon-and-home-registry-118766414.html
- ^ http://classic.cnbc.com/id/42304585
- ^ http://www.industryfinest.com/news/headlines/the-source-magazine-and-pitbull-hire-5w-public-relations.html
- ^ http://pressreleases.kcstar.com/?q=node/12078
- ^ http://www.industryfinest.com/news/headlines/the-source-magazine-and-pitbull-hire-5w-public-relations.html
- ^ http://www.journalhome.com/5wprnyc/139296/xipwire-and-pomegranate-hire-5w-public-relations-as-pr-firm-of-record.html
- ^ http://www.journalhome.com/5wprnyc/139296/xipwire-and-pomegranate-hire-5w-public-relations-as-pr-firm-of-record.html
- ^ http://www.digitaljournal.com/pr/201197
- ^ http://www.myprgenie.com/view-publication/5w-public-relations-adds-the-jackie-robinson-foundation-to-its-client-roster
- ^ http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=54F6676CECCF4DCEA9D209B6654E1A8C&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68
- ^ http://www.adworldbytes.com/2010/4/MedCAREERS_GROUP%2C_Inc._Engages_5W_Public_Relations_to_Represent_MCGI
- ^ http://www.cnbc.com/id/42085022