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'''RCRD LBL''' is an [[MP3 blog]] which launched in 2007 and is operated by [[Peter Rojas]] and Josh Duetsch. Deutsch's record label, [[Downtown Music LLC|Downtown Music]] operates and funds the website, which also generates [[revenue]] through advertising and sponsorship.<ref>Peter Lauria, [http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm "On the Download, Using Ads, New Online Label Offers Music Free"], ''The New York Post'', June 11, 2007.</ref>
'''RCRD LBL''' is an exclusively-online [[record label]] that offers all of its music for free via [[Mp3]] downloads, while generating 100% of its [[revenue]] through advertising and sponsorship.<ref>Peter Lauria, [http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm "On the Download, Using Ads, New Online Label Offers Music Free"], ''The New York Post'', June 11, 2007.</ref> Developed and run by [[Downtown Music]] CEO Josh Deutsch and [[Engadget]] founder Peter Rojas, RCRD LBL offers music from emerging and established artists, as well as reviews, interviews, and multimedia content.<ref>Coofler: Music and the Industry, [http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php "RCRD LBL Launches"], coofler.com, November 15, 2007.</ref> Launched in November 2007 with [[PUMA AG|PUMA]], airline [[Virgin America]], and [[Nikon|Nikon Inc.]] among the major brands that signed on as inaugural sponsors, the label began with songs by over 275 artists from 15 independent labels including the parent label, Downtown, as well as [[Modular Records]] and Turntable Lab.<ref name=CNN>Devin Leonard, [http://money.cnn.com/2008/02/27/technology/leonard_downtown.fortune/?postversion=2008022815 "How to save the record label (maybe)"], CNN Money, February 28, 2008.</ref> Since its founding, RCRD LBL has lured larger acts to its label; notably, [[Moby]] released a free "mega mix" from ''[[Last Night (Moby album)|Last Night]]'' through RCRD LBL.<ref name=CNN/>

RCRD LBL offers free mp3s downloads that are legally hosted with permission from record labels, mostly from [[independent label]] artist.<ref>Coofler: Music and the Industry, [http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php "RCRD LBL Launches"], coofler.com, November 15, 2007.</ref> The blog features music from over 300 artists and over 20 independent labels.<ref name=CNN>Devin Leonard, [http://money.cnn.com/2008/02/27/technology/leonard_downtown.fortune/?postversion=2008022815 "How to save the record label (maybe)"], CNN Money, February 28, 2008.</ref> Since its founding, RCRD LBL has featured exclusive artist content. Notably, [[Moby]] released a free "mega mix" from ''[[Last Night (Moby album)|Last Night]]'' through RCRD LBL.<ref name=CNN/>


==Partner labels==
==Partner labels==

Revision as of 17:13, 14 April 2011

RCRD LBL
File:RCRD LBL Logo.png
Parent companyDowntown Music LLC
Founded2007
FounderJosh Deutsch
Peter Rojas
GenreVarious genres
Country of originUnited States
LocationExclusively online
Official websitewww.rcrdlbl.com

RCRD LBL is an MP3 blog which launched in 2007 and is operated by Peter Rojas and Josh Duetsch. Deutsch's record label, Downtown Music operates and funds the website, which also generates revenue through advertising and sponsorship.[1]

RCRD LBL offers free mp3s downloads that are legally hosted with permission from record labels, mostly from independent label artist.[2] The blog features music from over 300 artists and over 20 independent labels.[3] Since its founding, RCRD LBL has featured exclusive artist content. Notably, Moby released a free "mega mix" from Last Night through RCRD LBL.[3]

Partner labels

References

  1. ^ Peter Lauria, "On the Download, Using Ads, New Online Label Offers Music Free", The New York Post, June 11, 2007.
  2. ^ Coofler: Music and the Industry, "RCRD LBL Launches", coofler.com, November 15, 2007.
  3. ^ a b Devin Leonard, "How to save the record label (maybe)", CNN Money, February 28, 2008.