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Three Wolf Moon is a T-shirt featuring three wolves howling at the moon. The numerous sarcastic reviews for this on Amazon.com have become an Internet phenomenon. The T-shirt was designed by artist Antonia Neshev.^[1]

Origin

The Three Wolf Moon T-shirt gained popularity after attracting sarcastic reviews on Amazon.com attributing great power to it such as being irresistible to women, striking fear into other males and having magical healing abilities. These reviews were made mainly by members of the bodybuilding.com Misc section.^[2] Brian Govern, a law student at Rutgers University,^[1] was searching for a school book on Amazon and was led to The Three Wolf Moon T-shirt by an Amazon recommendation which had been targeted at students purchasing college semester books.^[3] He decided to write a review of the shirt on a whim as he did not actually own the shirt. His faux-serious review as "Bee-Dot-Govern" in November 2008 concluded:^[4]

Pros: Fits my girthy frame, has wolves on it, attracts women Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

Since this original review was posted, more than 1700 similar reviews have been posted.^[1] Some reviewers have uploaded images showing celebrities such as Barack Obama or Steve Jobs wearing the shirt.^[5]

The shirt attracted further interest when it became viral on networking sites such as Digg and Facebook and was then lauded in conventional media as an Internet phenomenon.^[3] German scholar Melvin Haack considers it to be an example of a redneck joke.^[6]

Sales

The T-shirt is manufactured by The Mountain Corporation, a wholesale clothing company in Keene, New Hampshire, United States. Their art director, Michael McGloin, said that they were making many more shirts in response to the great demand which had made it the top selling item in Amazon's clothing store.^[2] Due to the success of the shirt, the New Hampshire Division of Economic Development made it their "official New Hampshire T-shirt of economic development" and award it as a prize for innovation.^[7]

Parodies and attributions

A similar shirt featuring Keyboard Cats instead of wolves has been produced at the T-shirt design site Threadless. In July 2009, this was the most highly-rated design there.^[8] Other substitutions include: broken JPEGs,^[9] Teen Wolf^[10] and Worgen from World of Warcraft.

The official Star Wars online store created a "Moon Over My Ewok" shirt that parodies Three Wolf Moon with Ewoks and the Death Star in place of wolves and a moon. [2]

The "Three Tux Moon" shirt features Tux the penguin associated with Linux [3] and was worn by Wil Wheaton at w00tstock Chicago 2010 [4]

Capcom prepared a limited run through iam8bit of a "Three Wolf God Sun" shirt for the 2010 San Diego Comic-Con International, featuring images of the wolf gods Amaterasu and Chibiterasu from their video games Ōkami and Ōkamiden.^[11]^[12]

A Shirt featuring three Creepers from the game Minecraft has been made by the T-shirt company Jinx. This replaces the wolves with Creepers and the moon with the Minecraft moon. ^[13]

Valve Software has released a "Three Turret Moon" shirt in support of their latest video game, Portal 2, featuring the turrets from the game instead of the wolves.

Notable wearers

Allan Hyde of True Blood^[7]
Bravo Company, 1st Combat Engineer Battalion, US Marines^[7]
Panda Bear, musician and member of Animal Collective ^[14]
Clay Shirky^[15]
Debbie Rowe^[16]
Jack Black's character Jerry in the film Be Kind Rewind. This film was actually shot in 2006, but released in early 2008.
Jon Dalton from Survivor: Pearl Islands
Rainn Wilson as Dwight Schrute in the episode "Niagara" of the American version of The Office.^[7]
Tanner Hall (freeskier) in the ski movie "Everyday is a Saturday".
Wil Wheaton ^[17]^[18] worn during the 2010 Olympic Gold Medal Hockey game.
Jack Black in Beyond The Lighted Stage Rush documentary.
Weird Al Yankovic during his live concert performance at the Orange County Fair on August 14, 2010, and again at the Minnesota State Fair on September 1, 2010.
Alex Charak as the Nerd Student in Step Up 3D while taking an English test sitting next to Moose (Adam Sevani)

References

^ ^a ^b ^c Peter Applebome (May 24, 2009). "Think a T-Shirt Can't Change Your Life? A Skeptic Thinks Again". The New York Times.
^ ^a ^b Daniel Emery (21 May 2009), Joke review boosts T-shirt sales, BBC
^ ^a ^b Rajiv Sabherwal, Irma Becerra-Fernandez (2009), Business Intelligence, John Wiley and Sons, ISBN 9780470461709
^ http://www.amazon.com/review/R2XKMDXZHQ26YX Amazon.com: B. Govern "Bee-Dot-Go...'s review of Three Wolf Moon T-Shirt
^ Joseph Jaffe (2010), Flip the Funnel: How to Use Existing Customers to Gain New Ones, John Wiley and Sons, ISBN 9780470487853
^ Melvin Haack (2009-08-20), Redneck Jokes as a Subcultural Phenomenon (PDF), Technische Universität Carolo-Wilhelmina zu Braunschweig {{citation}}: line feed character in |publisher= at position 23 (help)
^ ^a ^b ^c ^d "State Hopes To Harness Power Of 'Three Wolf' Shirts". WMUR. 27 Jan 2010.
^ Tom Phillips (23 July 2009), Three Keyboard Cat Moon: and the internet did rejoice, Metro
^ Devin Coldewey (May 4, 2010), Three JPEG moon T-shirt: meta meta meta ironic, Crunchgear
^ Three Teen Wolf Moon t-shirt
^ Warmouth, Brian (2010-07-15). "Awesome Three Wolf Moon Shirt Gets 'Okami'-fied". MTV. Retrieved 2010-07-15.
^ "SDCC Update: Triple Function Design". Capcom. 2010-07-14. Retrieved 2010-07-14.
^ Jinx Mincecraft Collection, Jinx, 23 March 2011
^ [1]
^ Desiree Malinao (11th Aug 2009), Three Wolf Moon T-Shirt at SES San Jose 2009 {{citation}}: Check date values in: |date= (help)
^ Cher Tippetts (28th Jul 2009), Michael Jackson's Ex-Wife Visits His Dermatologist's Office, Entertainment Wise {{citation}}: Check date values in: |date= (help)
^ Wil Wheaton (28th Feb 2010), Wil wearing the shirt during the 2010 Olympics {{citation}}: Check date values in: |date= (help)
^ Wil Wheaton (28th Feb 2010), Photo of Wil wearing the shirt {{citation}}: Check date values in: |date= (help)

External links

[NYT-1] Peter Applebome (May 24, 2009). "Think a T-Shirt Can't Change Your Life? A Skeptic Thinks Again". The New York Times.

[BBC-2] Daniel Emery (21 May 2009), Joke review boosts T-shirt sales, BBC

[BI-3] Rajiv Sabherwal, Irma Becerra-Fernandez (2009), Business Intelligence, John Wiley and Sons, ISBN 9780470461709

[review-4] ttp://www.amazon.com/review/R2XKMDXZHQ26YX Amazon.com: B. Govern "Bee-Dot-Go...'s review of Three Wolf Moon T-Shirt

[5] Joseph Jaffe (2010), Flip the Funnel: How to Use Existing Customers to Gain New Ones, John Wiley and Sons, ISBN 9780470487853

[6] Melvin Haack (2009-08-20), Redneck Jokes as a Subcultural Phenomenon (PDF), Technische Universität Carolo-Wilhelmina zu Braunschweig {{citation}}: line feed character in |publisher= at position 23 (help)

[WMUR-7] "State Hopes To Harness Power Of 'Three Wolf' Shirts". WMUR. 27 Jan 2010.

[8] Tom Phillips (23 July 2009), Three Keyboard Cat Moon: and the internet did rejoice, Metro

[9] Devin Coldewey (May 4, 2010), Three JPEG moon T-shirt: meta meta meta ironic, Crunchgear

[10] Three Teen Wolf Moon t-shirt

[11] Warmouth, Brian (2010-07-15). "Awesome Three Wolf Moon Shirt Gets 'Okami'-fied". MTV. Retrieved 2010-07-15.

[12] "SDCC Update: Triple Function Design". Capcom. 2010-07-14. Retrieved 2010-07-14.

[13] Jinx Mincecraft Collection, Jinx, 23 March 2011

[14] [1]

[15] Desiree Malinao (11th Aug 2009), Three Wolf Moon T-Shirt at SES San Jose 2009 {{citation}}: Check date values in: |date= (help)

[16] Cher Tippetts (28th Jul 2009), Michael Jackson's Ex-Wife Visits His Dermatologist's Office, Entertainment Wise {{citation}}: Check date values in: |date= (help)

[17] Wil Wheaton (28th Feb 2010), Wil wearing the shirt during the 2010 Olympics {{citation}}: Check date values in: |date= (help)

[18] Wil Wheaton (28th Feb 2010), Photo of Wil wearing the shirt {{citation}}: Check date values in: |date= (help)

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 ==Parodies and attributions==
-A similar shirt featuring [[Keyboard Cat]]s instead of wolves has been produced at the T-shirt design site [[Threadless]].  In July 2009, this was the most highly-rated design there.<ref>{{citation|url=http://theridiculant.metro.co.uk/2009/07/three-kayboard-cat-moon-and-the-internet-did-rejoice.html|publisher=Metro|author=Tom Phillips|date=23 July 2009|title=Three Keyboard Cat Moon: and the internet did rejoice}}</ref>  Other substitutions include: [[JPEG]]s,<ref>{{citation |title=Three JPEG moon T-shirt: meta meta meta ironic |author=Devin Coldewey |date=May 4, 2010 |url=http://www.crunchgear.com/2010/05/04/three-jpeg-moon-t-shirt-meta-meta-meta-ironic/ |publisher=Crunchgear}}</ref> [[Teen Wolf]]<ref>{{citation |url=http://www.80stees.com/products/Full-Moon-Teen-Wolf-T-shirt.asp |title=Three Teen Wolf Moon t-shirt}}</ref> and Worgen from [[World of Warcraft]].
+A similar shirt featuring [[Keyboard Cat]]s instead of wolves has been produced at the T-shirt design site [[Threadless]].  In July 2009, this was the most highly-rated design there.<ref>{{citation|url=http://theridiculant.metro.co.uk/2009/07/three-kayboard-cat-moon-and-the-internet-did-rejoice.html|publisher=Metro|author=Tom Phillips|date=23 July 2009|title=Three Keyboard Cat Moon: and the internet did rejoice}}</ref>  Other substitutions include: broken [[JPEG]]s,<ref>{{citation |title=Three JPEG moon T-shirt: meta meta meta ironic |author=Devin Coldewey |date=May 4, 2010 |url=http://www.crunchgear.com/2010/05/04/three-jpeg-moon-t-shirt-meta-meta-meta-ironic/ |publisher=Crunchgear}}</ref> [[Teen Wolf]]<ref>{{citation |url=http://www.80stees.com/products/Full-Moon-Teen-Wolf-T-shirt.asp |title=Three Teen Wolf Moon t-shirt}}</ref> and Worgen from [[World of Warcraft]].
 The official ''[[Star Wars]]'' online store created a "Moon Over My Ewok" shirt that parodies Three Wolf Moon with [[Ewok]]s and the [[Death Star]] in place of wolves and a moon. [http://shop.starwars.com/catalog/product.xml?topcatID=1300264;product_id=1320802;category_id=1306276]