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They specialized in car [[prototyping]] and engineering design. Mayflower Corp. purchased IAD after it went into receivership in the early 90's with the Engineering and Design groups and facilities and HG were sold to [[Daewoo]] Motors 1993.
They specialized in car [[prototyping]] and engineering design. Mayflower Corp. purchased IAD after it went into receivership in the early 90's with the Engineering and Design groups and facilities and HG were sold to [[Daewoo]] Motors 1993.

| last =
| first =
| author-link =
| last2 =
| first2 =
| author2-link =
| title = INTERNATIONAL AUTOMOTIVE DESIGN
| newspaper = Automotive News
| pages = PERSONNEL; Pg. 26
| date = April 4, 1994
| url = http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T8742917816&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T8742917824&cisb=22_T8742917823&treeMax=true&treeWidth=0&csi=6928&docNo=4
| archiveurl =
| archivedate =
| accessdate = March 7, 2010
}}
</ref>
The Mazda MX5 (Miata) was one of the projects IAD were involved in developing not only Styling for the interior in the UK but also building and engineering the prototypes in the UK prior to production in 1989.
The Mazda MX5 (Miata) was one of the projects IAD were involved in developing not only Styling for the interior in the UK but also building and engineering the prototypes in the UK prior to production in 1989.



Revision as of 15:03, 25 May 2011

File:IADlogo.jpg

International Automotive Design (IAD UK Ltd) was a British design company, based in West Sussex, England.

IAD UK Ltd was founded in 1976 by John and Yvonne Shute. Initially work came in the form of design services for Rail cars which then led to Automotive Body and Chassis Engineering but due to the increasing customers requirements it soon expanded to encompass everything from Design/ Styling and Engineering through to small scale production. IAD UK Ltd had at its peak a large R&D facility in Worthing, West Sussex, UK plus 5 overseas operations in the USA (California and Detroit), France (5 facilities), Spain and Germany (3 facilities) along with liaison offices in Korea, Japan and Russia. The US, German and Spanish offices having their own Styling studios. It was the world's largest R&D consultancy not only working in Automotive, Commercial Vehicles and Aerospace. The English company was in competition with Ital Design, Pininfarina, Bertone. By the early 1990s the company employed over 1400 professionals. The majority of the projects completed by IAD was never made public keeping the high level of security that John Shute believed was the key to customers allowing IAD to be considered for future projects.

The company was awarded the Queen's Award for Export and Industry many times and ultimately John was awarded an OBE (Order of the British Empire) by Queen Elizabeth II for his endeavors on behalf of the British Motor industry.IAD Worthing Herald Article

File:Iad magia 3.jpg
IAD Magia

IAD designed and developed many cutting edge and memorable concept cars developed as showcases demonstrating the company's creative and engineering expertise including the Alien, IAD Hunter, IAD Interstate, IAD Arrival, IAD Royale, IAD Venus and IAD Magia. IAD amassed a talented group of designers, engineers and prototype builders who have subsequently gone on to senior positions within the automotive industry.

They specialized in car prototyping and engineering design. Mayflower Corp. purchased IAD after it went into receivership in the early 90's with the Engineering and Design groups and facilities and HG were sold to Daewoo Motors 1993.

The Mazda MX5 (Miata) was one of the projects IAD were involved in developing not only Styling for the interior in the UK but also building and engineering the prototypes in the UK prior to production in 1989.

[1]

Personnel

File:JohnShuteOBE.jpg
John Shute OBE

The founder John Shute was a great entrepreneur who was a tough but shrewd businessman. He saw possibilities for expansion in the Automotive R&D consultancy business and grabbed it. He had a knack along with his sales team of getting projects out of a manufacturer which would often led to bigger projects later on. Overall John, who died from cancer in the 1990s was an enigmatic character who suffered fools badly but rewarded people who tried.

Board Members

  • Mike Hyatt - Director of Programs
  • Yvonne Shute - Board Secretary
  • Mike Goldsmith - Director of Sales
  • Peter Waters - HR Director
  • Trevor Lacey - Engineering Director
  • Guy Hudson - IT Director
  • Godfrey Harker - Finance Director
  • J.Mason - Operations Director
  • J.Singer -

Divisional Directors

  • Bill Livingstone - Engineering
  • Neil Brooker - US West Coast Operations
  • Bill Anthony - France Operations
  • Alan Jackson - Studio Director
  • Greg Greason
  • Carl Meyers - US East Coast Operations

and others

Design Directors

  • Eddie Pepall
  • Trevor Fiore
  • Alan Jackson

.[1]

Projects

Some of the companies IAD worked for included:

Mazda
Ford
GM
Renault
DAF
BAE
British Airways
Kia

Asia Motors

File:Hunter & Impact.jpg
IAD Hunter & Impact

Yugo
Land Rover
Audi
Fiat/Alfa Romeo/Lancia
Pegaso
Subaru
Volvo
Hino
Daihatsu

Suzuki

File:IAD Venus.jpg
IAD Venus

Bova
Austin Rover
Delorean
Lotus
Tyrrell Racing
McLaren
Lincoln
Saab
JCB
Yamaha

References

  1. ^ Raimey, Robin-lyn (May 20, 1991), "INTERNATIONAL AUTOMOTIVE DESIGN", Automotive News, pp. PERSONNEL, Pg. 28, retrieved March 7, 2010