Roc Project

The Roc Project is an American techno act, composed of the New York-based DJ Ray Roc and, most often, the vocalist Tina Novak. Their debut single, "Never (Past Tense)" was released in 2003. However, because of difficulty getting the song released due to Novak and Roc being signed to different record labels, Ray Roc decided to recruit the Australian singer Tina Arena to sing Novak's vocals instead. Arena's version of "Never (Past Tense)" was therefore the single release. It became a major club and dance radio hit in America, and even managed to peak at #97 on the Billboard Hot 100 chart. It also reached #42 in the UK Singles Chart in April 2003.

The Roc Project's first album was released in early 2003 and, with the record label issues finally cleared up, Novak appeared as the vocalist on all tracks, although the album also included the version of "Never (Past Tense)" with Arena's vocals. The group's second single, "Deja Vu", was released in the spring of 2004, and became a smaller club and dance hit than their debut single.

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The album was written and co-produced by Aida Lorenzo-Checo, Ray Roc's wife of twenty three years. Together they have penned many songs but The Roc Project propelled them both to the status of power couple song writers. Mrs.Roc has also been credited with spanish translations that include the Bratz, Judy Torres, Shannon and many others. Mrs. Roc had opted to stay behind the scene and happy to simply write songs for her husband but when she was recognized just as "Ray Roc's wife she decided that she should embark on her own mission to be recognized for her song writing skills although management and Ray himself attempted to keep the talented writer at bay. At the present moment she is reportedly working with mega producers such as Tony Moran and Todd Terry along with other well known producers to make up for the lost and omitted recognition she deserved. She is scheduled to make her debut in late October of 2011 with what may compile as an album spread about by various singer. Mrs. Aida Lorenzo-Checo has finally come out of her shell and is ready to be in the lime light which was allegedly stolen from her.