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| Recorded = 2010
| Recorded = 2010
| Genre = [[Dubstep]], [[Drum and bass]]
| Genre = [[Dubstep]], [[Drum and bass]]
| Length = 3:02 <br /small>(original music version)
| Length = 3:02 (original music version)<br /small><br>3:26 (radio edit)<br /small>
| Label = [[Ministry of Sound#Record label|Ministry of Sound]]
| Label = [[Ministry of Sound#Record label|Ministry of Sound]]
| Writer = [[Sian Evans]], [[DJ Fresh|Daniel Stein]]
| Writer = [[Sian Evans]], [[DJ Fresh|Daniel Stein]]

Revision as of 06:23, 20 July 2011

"Louder"
Song

"Louder" is a song by British Drum and bass producer DJ Fresh. It features vocals from Welsh singer songwriter Sian Evans. The song serves as the theme song for the Lucozade Sport Lite campaign. It was released on July 3, 2011 on Ministry of Sound. "Louder" is considered an important landmark for dubstep music as it was the first of the genre to reach number one on the UK Singles Chart.[1]

Music video

The music video for the song was uploaded to YouTube on May 23, 2011. It was shot by award-winning director Ben Newman as part of the Lucozade Sport Lite campaign.[2]

Critical reception

Robert Copsey of Digital Spy gave the song a positive review stating:

"Like sipping on a bottle of the electrolyte-infused liquid, its wobbly drum 'n' bass lines are guaranteed to satisfy many a club-goers craving for a three-minute fix of hang-banging, fist-pumping and head-spinning music. "It's gonna get louder," warns guest vocalist Sian Evans on the hi-NRG chorus before breaking into a glorious middle 8 that sounds like a lost '90s classic - prompting the response, 'Don't worry love, keep cranking that dial!'. [3]

Chart performance

The song debuted at number one on the UK Singles Chart, UK Dance Chart, UK Indie Chart and the Scottish Charts with first week sales in excess of 140,000 copies.[4] In its second week, the single shifted additional 80,000 digital copies. The song also peaked number four on the Irish Singles Chart.

Track listings

  • Digital EP
  1. "Louder" (Radio Edit) – 3:26
  2. "Louder" (Club Mix) – 4:35
  3. "Louder" (Hervé Remix) – 4:34
  4. "Louder" (Drumsound & Bassline Smith Remix) – 4:31
  5. "Louder" (Flux Pavilion & Doctor P Remix) – 3:55

Charts

Chart (2011) Peak
position
Ireland (IRMA)[5] 4
Scotland (OCC)[6] 1
UK Dance (OCC)[7] 1
UK Indie (OCC)[8] 1
UK Singles (OCC)[9] 1

Release history

Region Date Format Label
Ireland[10] July 3, 2011 Digital download Ministry of Sound
United Kingdom[11]

References

  1. ^ http://www.dirtysmart.co.uk/news_article.php?id=320
  2. ^ DJ Fresh ft. Sian Evans 'Louder' (OFFICIAL VIDEO) (Out NOW) YouTube
  3. ^ Robert Copsey. "DJ Fresh ft. Sian Evans: 'Louder'". Digital Spy. digitalspy.co.uk.
  4. ^ "All hail Louder at number one". The Official Charts Company. 10 July 2011. Retrieved 10 July 2011.
  5. ^ "Chart Track: Week 27, 2011". Irish Singles Chart.
  6. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  7. ^ "Official Dance Singles Chart Top 40". Official Charts Company.
  8. ^ "Official Independent Singles Chart Top 50". Official Charts Company.
  9. ^ "Official Singles Chart Top 100". Official Charts Company.
  10. ^ "Louder (feat. Sian Evans) - EP by DJ Fresh - Download Louder (feat. Sian Evans) - EP on iTunes". iTunes Store. Retrieved 8 July 2011.
  11. ^ "Louder (feat. Sian Evans) - EP by DJ Fresh - Download Louder (feat. Sian Evans) - EP on iTunes". iTunes Store.