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Research Competitions

MSI research competitions target the top marketing concerns that emerged in research priorities. Findings are disseminated at conferences and in publications.“Research competitions are an important way to support the development of new conceptual frameworks and avenues for marketing thought,” says Bolton. “Just as importantly, we hope to generate insights for marketing practitioners.” In all MSI research competitions, researchers are asked to submit proposals that address a novel problem with a balance of rigor and relevance. These are reviewed by a set of academic thought leaders, guided by an advisory committee of industry experts. Findings from competitions will be reported throughout the year.Recent competitions include:

Ideas Challenge
Communication and Branding in a Digital Era
Innovation Challenges
Modeling ‘Multichannel’ Customer Behavior, co-sponsored by the Wharton Interactive Media Initiative
Shopper Marketing, co-sponsored by the Association for Consumer Research

Awards

The Marketing Science Institute sponsors three major marketing awards annually.

The Alden G. Clayton Dissertation Proposal Competition recognizes the best doctoral dissertation proposals on important marketing subjects. Each year, MSI grants up to five awards of $5,000 each for the best proposals. Honorable mention awards may also be granted. All recipients are given the opportunity to develop their research under the aegis of MSI.

The MSI H. Paul Root Award is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute. Before 1996, this award was funded by the Alpha Kappa Psi Foundation and was known as the Alpha Kappa Psi Award.

The Robert D. Buzzell MSI Best Paper Award honors the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. This delay exists to allow sufficient time to assess the impact of each paper on the field of marketing.

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 * Modeling ‘Multichannel’ Customer Behavior, co-sponsored by the [[Wharton Interactive Media Initiative]]
 * Shopper Marketing, co-sponsored by the [[Association for Consumer Research]]
+==Awards==
+The Marketing Science Institute sponsors three major marketing awards annually.
+The '''Alden G. Clayton Dissertation Proposal Competition''' recognizes the best doctoral dissertation proposals on important marketing subjects. Each year, MSI grants up to five awards of $5,000 each for the best proposals. Honorable mention awards may also be granted. All recipients are given the opportunity to develop their research under the aegis of MSI.
+The '''MSI H. Paul Root Award''' is given by members of the ''Journal of Marketing'' editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute. Before 1996, this award was funded by the Alpha Kappa Psi Foundation and was known as the Alpha Kappa Psi Award.
+The '''Robert D. Buzzell MSI Best Paper Award''' honors the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. This delay exists to allow sufficient time to assess the impact of each paper on the field of marketing.