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Until recently, political campaigns used the term "free media" to refer to media coverage that appears as news rather than as advertising ("paid media"). Now the term "earned media" is commonly used to describe newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Web.
'''Earned media''' (or '''free media''') is a term used to describe [[publicity]] for [[political campaign]]s gained through [[newspaper]] articles, TV news stories, web news, letters to the editor, op-ed pieces, and "[[fast polls]]" on TV and the Web, as opposed to "[[Paid media]]", which is publicity gained through advertising.

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Revision as of 16:52, 23 March 2006

Template:Move to wiktionary Earned media (or free media) is a term used to describe publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Web, as opposed to "Paid media", which is publicity gained through advertising.