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| defunct =
| defunct =
| distributor =
| distributor =
| genre = Various genres
| genre = Various
| country = [[United States]]
| country = [[United States]]
| location = Exclusively online
| location = Exclusively online
| url = [http://rcrdlbl.com/ www.rcrdlbl.com]
| url = [http://rcrdlbl.com/ www.rcrdlbl.com]
}}
}}
'''RCRD LBL''' is the premier online destination for free<ref>Peter Lauria, [http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm "On the Download, Using Ads, New Online Label Offers Music Free"], ''The New York Post'', June 11, 2007.</ref>, curated, legal MP3<ref> Ethan Smith, [http://online.wsj.com/article/SB119508767828793513.html "Music Test:Can a Firm Profit From Free Tunes?"] Wall Street Journal, November 15,2007</ref> downloads from the hottest marquee and emergent artists. RCRD LBL delivers free daily curated MP3s directly to readers with multiple personalized email properties, including the RCRD of the Day email newsletter, RCRD selections, RCRD Deals (flash deals on music products)<ref> [http://www.paid.com/corporate_news_detail.cfm?NewsID=401091 "RCRD Deals Offering Fans Limited EditionMusic Merchandise Packages With Fulfillment by PAID Inc."] paid.com, April 28,2011</ref> and genre-specific editions tailored to users' tastes.<ref>[http://www.musicweek.com/story.asp?sectioncode=1&storycode=1046574&c=1 "RCRD LBL expand reach"], "Music Week", September 14, 2011. </ref> Fans can also enjoy content on the website, social media, mobile app for iPhone/iPod Touch <ref>Semi Philips,[http://finance.yahoo.com/news/RCRD-LBL-Announces-App-iPhone-iw-11700368.html?x=0 "RCRD LBL Announces App for iPhone and iPod Touch"],Yahoo Finance, August, 25 2011</ref> and through content partners such as VEVO<ref>[http://blog.vevo.com/rcrd-lbl-vevo/ "RCRD LBL + VEVO"]</ref>, AOL and GQ.
'''RCRD LBL''' is an [[MP3 blog]] which launched in 2007 and is operated by [[Peter Rojas]] and Josh Deutsch. Deutsch's record label, [[Downtown Music LLC|Downtown Music]] operates and funds the website, which also generates [[revenue]] through advertising and sponsorship.<ref>Peter Lauria, [http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm "On the Download, Using Ads, New Online Label Offers Music Free"], ''The New York Post'', June 11, 2007.</ref>


RCRD LBL offers free mp3s downloads that are legally hosted with permission from record labels, mostly from [[independent label]] artist.<ref>Coofler: Music and the Industry, [http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php "RCRD LBL Launches"], coofler.com, November 15, 2007.</ref> The blog features music from over 300 artists and over 20 independent labels.<ref name=CNN>Devin Leonard, [http://money.cnn.com/2008/02/27/technology/leonard_downtown.fortune/?postversion=2008022815 "How to save the record label (maybe)"], CNN Money, February 28, 2008.</ref> Since its founding, RCRD LBL has featured exclusive artist content. Notably, [[Moby]] released a free "mega mix" from ''[[Last Night (Moby album)|Last Night]]'' through RCRD LBL.<ref name=CNN/>
Launched in 2007<ref>Coofler: Music and the Industry, [http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php "RCRD LBL Launches"], coofler.com, November 15, 2007.</ref>, RCRD LBL was immediately hailed as a revolutionary music discovery platform <ref name=CNN>Devin Leonard, [http://money.cnn.com/2008/02/27/technology/leonard_downtown.fortune/?postversion=2008022815 "How to save the record label (maybe)"], CNN Money, February 28, 2008.</ref>. Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including [[Kanye West]], [[Tiesto]], [[Sleigh Bells]] and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans<ref> Brendon Garner[http://solutionsfordreamers.com/articles/2010/07 "RCRD LBL: Giving the Artist & Fan What They Want] Solutions For Dreamers.com, July 2010. </ref>.



==Partner labels==
==Past Events==
{|
{|
|-
|-
|valign=top|
|valign=top|
*Smoke & Mirrors feat. [[Crystal Castles]] - September 15, 2011 <ref>[http://www.reuters.com/article/2011/09/09/idUS245876+09-Sep-2011+MW20110909]</ref>
*[[Dim Mak Records]]
*Rock-A-Way Summer (aka. Rainy Summer!) - August 21, 2011 <ref> [http://www.myfreeconcert.com/events/rcrd-lbl-rock-a-way-summer-ft.-dom-sheen-bros-greg-nice-baio-and-more]</ref>
*Dirtybird Records
|}
*[[Downtown Records]]

*[[Drowned In Sound Recordings]]

*Fools Gold Records
==Key Players==
*[[Ghostly Records]]

*Institubes
{|
*[[Kompakt|Kompakt Records]]
|-
|valign=top|
|valign=top|
*Chairman - Josh Deutsch
*[[Modular Records]]
*General Manager - Terence Lam
*[[Paper Bag Records]]
*Chief Marketing Officer - Doug Smiley
*Seen Records
*Chief Data Officer - Nicole Delma <ref>Devon,Glenn [http://www.mediabistro.com/fishbowlny/conde-nasts-nicole-delma-heads-for-music-startup-rcrd-lbl_b26825 "Conde Nast's Nicole Delma Heads for Music Startup RCRD LBL"], MediaBistro, January 27,2011. </ref>
*Spaceland Recordings

*Turbo Recordings
*Creative Director - Elliot Aronow <ref>[http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ "Selectism Profile | Elliot Aronow of RCRD LBL"] </ref>
*Turntable Lab Records
*[[Warp Records]]
|}
|}


Revision as of 00:42, 27 September 2011

RCRD LBL
Parent companyDowntown Music LLC
Founded2007
FounderJosh Deutsch
Peter Rojas
GenreVarious
Country of originUnited States
LocationExclusively online
Official websitewww.rcrdlbl.com

RCRD LBL is the premier online destination for free[1], curated, legal MP3[2] downloads from the hottest marquee and emergent artists. RCRD LBL delivers free daily curated MP3s directly to readers with multiple personalized email properties, including the RCRD of the Day email newsletter, RCRD selections, RCRD Deals (flash deals on music products)[3] and genre-specific editions tailored to users' tastes.[4] Fans can also enjoy content on the website, social media, mobile app for iPhone/iPod Touch [5] and through content partners such as VEVO[6], AOL and GQ.

Launched in 2007[7], RCRD LBL was immediately hailed as a revolutionary music discovery platform [8]. Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including Kanye West, Tiesto, Sleigh Bells and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans[9].


Past Events

  • Smoke & Mirrors feat. Crystal Castles - September 15, 2011 [10]
  • Rock-A-Way Summer (aka. Rainy Summer!) - August 21, 2011 [11]


Key Players

  • Chairman - Josh Deutsch
  • General Manager - Terence Lam
  • Chief Marketing Officer - Doug Smiley
  • Chief Data Officer - Nicole Delma [12]
  • Creative Director - Elliot Aronow [13]

References

  1. ^ Peter Lauria, "On the Download, Using Ads, New Online Label Offers Music Free", The New York Post, June 11, 2007.
  2. ^ Ethan Smith, "Music Test:Can a Firm Profit From Free Tunes?" Wall Street Journal, November 15,2007
  3. ^ "RCRD Deals Offering Fans Limited EditionMusic Merchandise Packages With Fulfillment by PAID Inc." paid.com, April 28,2011
  4. ^ "RCRD LBL expand reach", "Music Week", September 14, 2011.
  5. ^ Semi Philips,"RCRD LBL Announces App for iPhone and iPod Touch",Yahoo Finance, August, 25 2011
  6. ^ "RCRD LBL + VEVO"
  7. ^ Coofler: Music and the Industry, "RCRD LBL Launches", coofler.com, November 15, 2007.
  8. ^ Devin Leonard, "How to save the record label (maybe)", CNN Money, February 28, 2008.
  9. ^ Brendon Garner"RCRD LBL: Giving the Artist & Fan What They Want Solutions For Dreamers.com, July 2010.
  10. ^ [1]
  11. ^ [2]
  12. ^ Devon,Glenn "Conde Nast's Nicole Delma Heads for Music Startup RCRD LBL", MediaBistro, January 27,2011.
  13. ^ "Selectism Profile | Elliot Aronow of RCRD LBL"


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