Earned media: Difference between revisions

Content deleted Content added

Inline

Revision as of 15:23, 28 September 2011

Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.^[1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on television and the Internet.

References

^ "Earned media". Word Spy. Paul McFedries and Logophilia Limited. Retrieved 2008-06-18. earned media n. Free media coverage, such as a news story or opinion piece.

External links

This marketing-related article is a stub. You can help Wikipedia by expanding it.

[1] "Earned media". Word Spy. Paul McFedries and Logophilia Limited. Retrieved 2008-06-18. earned media n. Free media coverage, such as a news story or opinion piece.

[1]

@@ Line 4: / Line 4: @@
 {{reflist}}
 ==External links==
+* [http://www.paidownedearned.com/]
 * [http://earnedmediaguide.com Earned Media Guide - free educational resource containing earned media basics and resources]
 * [http://www.avc.com/a_vc/2009/04/earning-your-media.html Earned Media proponent Fred Wilson gives relevant examples of earned media success stories]