Equinox Group: Difference between revisions
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Most clubs are centered around affluent cities and neighborhoods. The brand is known for catering towards the upper-class American. Celebrities, politicians and heads of Fortune 500 companies are regular members at any given location. The Brand works to distinguish itself from a "gym" by offering its members several amenities. The fitness clubs include full service spas, Private Pilates Studios, Boxing Studios, Pools, Daycare, Personal Training, Concierge Service. It has also received criticism for its risky marketing campaigns. |
Most clubs are centered around affluent cities and neighborhoods. The brand is known for catering towards the upper-class American. Celebrities, politicians and heads of Fortune 500 companies are regular members at any given location. The Brand works to distinguish itself from a "gym" by offering its members several amenities. The fitness clubs include full service spas, Private Pilates Studios, Boxing Studios, Pools, Daycare, Personal Training, Concierge Service. It has also received criticism for its risky marketing campaigns. |
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'''PURE Yoga''' is the yoga division of the company. The studios in the U.S. are currently only in New York, with plans for national expansion. PURE was brought over from Asia, where it thrives in most major cities. Its Asian operations are overseen by PURE International which operates three of its own brands: PURE Fitness, PURE Yoga & PURE Dining. |
'''PURE Yoga''' is the yoga division of the company. The studios in the U.S. are currently only in New York, with plans for national expansion. PURE was brought over from Asia, where it thrives in most major cities. Its Asian operations are overseen by PURE International which operates three of its own brands: [[PURE Fitness]], [[PURE Yoga]] & PURE Dining. |
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'''Blink Fitness''' is the company's solution to the working class individual. Blink offers a compact, "lite" version of its full scale health club. This is also the first time that the luxury focused company is offering a moderately priced product. |
'''Blink Fitness''' is the company's solution to the working class individual. Blink offers a compact, "lite" version of its full scale health club. This is also the first time that the luxury focused company is offering a moderately priced product. |
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Revision as of 07:23, 31 October 2011
 | This article needs additional citations for verification. (August 2007) |
 | This article contains promotional content. (August 2010) |
| Company type | Subsidiary |
|---|---|
| Genre | Fitness |
| Founded | 1991  |
| Headquarters | New York , USA |
| Services | Health Club |
Number of employees | 18,000 (2009)[1] |
| Parent | The Related Companies |
| Website | www.equinoxfitness.com |
Equinox Fitness is a luxury fitness company with its national headquarters in New York. Equinox operates three separate fitness brands: Equinox Fitness, PURE Yoga and Blink Fitness. Equinox is a subsidiary of The Related Companies, one of the largest real estate development and property management companies in the United States. The Related Companies is most known for its development of the Time Warner Center in New York City. .[2]
History
Equinox opened its first location at 76th and Amsterdam Avenue on September 23, 1991: the Autumnal Equinox. Since then the company has continued to open several new locations each year. In 2006, The Related Group purchased the company from North Castle Partners And JW Childs Associates, who purchased it from its original owner, The Erricos. In 2008, Equinox brought PURE Yoga to The United States from Asia, in cooperation with PURE International.
Brands
Equinox Fitness is the luxury fitness brand of the company. It aims at delivering a high-end experience to health & fitness. Most clubs are centered around affluent cities and neighborhoods. The brand is known for catering towards the upper-class American. Celebrities, politicians and heads of Fortune 500 companies are regular members at any given location. The Brand works to distinguish itself from a "gym" by offering its members several amenities. The fitness clubs include full service spas, Private Pilates Studios, Boxing Studios, Pools, Daycare, Personal Training, Concierge Service. It has also received criticism for its risky marketing campaigns.
PURE Yoga is the yoga division of the company. The studios in the U.S. are currently only in New York, with plans for national expansion. PURE was brought over from Asia, where it thrives in most major cities. Its Asian operations are overseen by PURE International which operates three of its own brands: PURE Fitness, PURE Yoga & PURE Dining.
Blink Fitness is the company's solution to the working class individual. Blink offers a compact, "lite" version of its full scale health club. This is also the first time that the luxury focused company is offering a moderately priced product.
European expansion
Equinox is currently working on expanding into Europe. Unconfirmed Reports indicate that the company will introduce itself into the UK in the next 2–3 years.
Marketing and promotion
In January 2008 the "What's Your After?" advertising campaign, shot by fashion photographer Ellen von Unwerth, was launched appearing in Vanity Fair, US Weekly, the New York Post, and LA Times.
Management team
- Harvey Spevak, Chief Executive Officer
- Scott Rosen, Chief Operating Officer
- Larry Segal, Chief Financial Officer
- Jeff Grayson, Chief Information Officer
- Bianca Kosoy, Executive Creative Director
References
http://nymag.com/daily/intel/2009/08/sotomayor_v_equinox_fitness_th.html
http://www.pure-international.com/en/hongkong