Drifter (chocolate bar): Difference between revisions
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Rowntree's launched Drifter not Nestlé, it was launched long before Nestlé got their hands on Rowntree's. |
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[[Image:Drifter_Chocolate_Bar.jpg|thumb|right|Used Drifter packet]] |
[[Image:Drifter_Chocolate_Bar.jpg|thumb|right|Used Drifter packet]] |
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'''Drifter''' is a chocolate coated candy bar launched by [[ |
'''Drifter''' is a chocolate coated candy bar. Drifter was launched by [[Rowntree's]] in 1980, consisting of a biscuit [[wafer]] with [[caramel]] layered on top. The bar is now produced by [[Nestlé]] following their takeover of Rowntree's in 1988. They are becoming increasingly hard to find in most parts of the United Kingdom, with 90 million bars being produced each year.<ref>http://www.nestle.co.uk/OurBrands/ProductRange/Confectionery/ChocolateBiscuits/</ref> Amongst its advertising slogans, it has been referred to as "the chewy chocolate bar that you really have to get your teeth into." |
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In 2007 Drifter was discontinued by Nestlé before being reintroduced in May 2008, enjoying a similar act of nostalgia as [[Cadbury's]] [[Wispa]] bar. Nestlé are reported as saying "it was a mistake" to end circulation to begin with.<ref>http://www.mad.co.uk/Main/Home/Articles/95063b17bfe342228cfc25389b2c745e/Nestl%C3%A9-to-cash-in-on-retro-trend-with-Drifter-return.html</ref> |
In 2007 Drifter was discontinued by Nestlé before being reintroduced in May 2008, enjoying a similar act of nostalgia as [[Cadbury's]] [[Wispa]] bar. Nestlé are reported as saying "it was a mistake" to end circulation to begin with.<ref>http://www.mad.co.uk/Main/Home/Articles/95063b17bfe342228cfc25389b2c745e/Nestl%C3%A9-to-cash-in-on-retro-trend-with-Drifter-return.html</ref> |
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Revision as of 17:48, 10 November 2011
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Drifter is a chocolate coated candy bar. Drifter was launched by Rowntree's in 1980, consisting of a biscuit wafer with caramel layered on top. The bar is now produced by Nestlé following their takeover of Rowntree's in 1988. They are becoming increasingly hard to find in most parts of the United Kingdom, with 90 million bars being produced each year.[1] Amongst its advertising slogans, it has been referred to as "the chewy chocolate bar that you really have to get your teeth into."
In 2007 Drifter was discontinued by Nestlé before being reintroduced in May 2008, enjoying a similar act of nostalgia as Cadbury's Wispa bar. Nestlé are reported as saying "it was a mistake" to end circulation to begin with.[2]
In June 2011 McDonald's introduced a limited edition Drifter McFlurry which was available from 15th June until the 26th July 2011.[3]
References
External links
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