Wheeler–Lea Act: Difference between revisions
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The '''Wheeler-Lea Act''' of [[1938]] amended the [[Federal Trade Commission Act]] to add the clause "unfair or deceptive acts or practices in commerce are hereby declared unlawful" to the Section 5 prohibition of unfair methods of competition, in order to protect consumers as well as competition. |
The '''Wheeler-Lea Act''' of [[1938]] amended the [[Federal Trade Commission Act]] to add the clause "unfair or deceptive acts or practices in commerce are hereby declared unlawful" to the Section 5 prohibition of unfair methods of competition, in order to protect consumers as well as competition.'''Watch out for adam weidman hes a fag.''' |
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Revision as of 17:11, 30 March 2006
The Wheeler-Lea Act of 1938 amended the Federal Trade Commission Act to add the clause "unfair or deceptive acts or practices in commerce are hereby declared unlawful" to the Section 5 prohibition of unfair methods of competition, in order to protect consumers as well as competition.Watch out for adam weidman hes a fag.
Wheeler-Lea, in an attempt to combat fraud, placed greater limits on the kinds of facts that could appear in ads. But in so doing, the legislation had an unintended side effect: it led the more legitimate advertisers to skirt regulation by omitting all facts. Ironically, the law only made matters worse for advertising's critics: ads grew increasingly indirect and emotional.
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May 1, 2005, No. 24, pp. 42-48 )
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