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{{Infobox record label
{{Infobox record label
| name = RCRD LBL
| name = RCRD LBL

Revision as of 13:02, 4 December 2011

RCRD LBL
Parent companyDowntown Music LLC
Founded2007
FounderJosh Deutsch
Peter Rojas
GenreVarious
Country of originUnited States
LocationExclusively online
Official websitewww.rcrdlbl.com

RCRD LBL is the premier online destination for free[1], curated, legal MP3[2] downloads from the hottest marquee and emergent artists. RCRD LBL delivers free music downloads and more directly to readers with multiple personalized email properties, including the RCRD of the Day email newsletter, RCRD selections, RCRD Deals (flash deals on music products)[3] and genre-specific editions tailored to users' tastes.[4] Fans can also enjoy content on the website, social media, mobile app for iPhone/iPod Touch[5] and through content partners such as VEVO[6], AOL and GQ.

Launched in 2007[7], RCRD LBL was immediately hailed as a revolutionary music discovery platform[8]. Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including Kanye West, Tiesto, Sleigh Bells and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans[9].


Past Events

  • Smoke & Mirrors feat. Crystal Castles - September 15, 2011[10]
  • Rock-A-Way Summer II (aka. Rainy Summer!) - August 21, 2011[11]
  • Rock-A-Way Summer I - July 1, 2011[12]


Key Players

  • Chairman - Josh Deutsch
  • General Manager - Terence Lam
  • Chief Marketing Officer - Doug Smiley
  • Chief Data Officer - Nicole Delma[13]
  • Creative Director - Elliot Aronow[14]

References

  1. ^ Peter Lauria, "On the Download, Using Ads, New Online Label Offers Music Free", The New York Post, June 11, 2007.
  2. ^ Ethan Smith, "Music Test:Can a Firm Profit From Free Tunes?" Wall Street Journal, November 15,2007
  3. ^ "RCRD Deals Offering Fans Limited EditionMusic Merchandise Packages With Fulfillment by PAID Inc." paid.com, April 28,2011
  4. ^ "RCRD LBL expand reach", "Music Week", September 14, 2011.
  5. ^ Semi Philips,"RCRD LBL Announces App for iPhone and iPod Touch", Yahoo Finance, August, 25 2011
  6. ^ "RCRD LBL + VEVO"
  7. ^ Coofler: Music and the Industry, "RCRD LBL Launches", coofler.com, November 15, 2007.
  8. ^ Devin Leonard, "How to save the record label (maybe)", CNN Money, February 28, 2008.
  9. ^ Brendon Garner"RCRD LBL: Giving the Artist & Fan What They Want Solutions For Dreamers.com, July 2010.
  10. ^ [1]
  11. ^ [2]
  12. ^ "RCRD LBL's Rock-A-Way Summer" Last.fm
  13. ^ Devon,Glenn "Conde Nast's Nicole Delma Heads for Music Startup RCRD LBL", MediaBistro, January 27,2011.
  14. ^ "Selectism Profile | Elliot Aronow of RCRD LBL"