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== Network Problems ==
== Network Problems ==
In the last quarter of 2010, the Vodafone Australia network began to exhibit severe problems regarding call quality, voicemail, SMS reliability and data speeds. <ref>[http://www.smh.com.au/technology/technology-news/vodafone-sets-up-taskforce-to-fix-network-issues-as-9000-express-interest-in-class-action-20110105-19fkh.html Vodafone sets up taskforce to fix network issues as 9000 express interest in class action]</ref> A class action suit was run against them, due to the network being seen as unfit for purpose. Vodafone blamed the customer use of smartphones, as well as faulty software patches for their problems. The CEO of Vodafone was forced to issue an apology and certain affected customers were allowed to leave prior to serving their contract periods <ref>[http://blog.vodafone.com.au/blog/an-apology-to-our-customers An apology to our customers</ref>. Shortly after that, Vodafone announced an new investment programme to address these and other issues. This will not complete until 2013.
In the last quarter of 2010, the Vodafone Australia network began to exhibit severe problems regarding call quality, voicemail, SMS reliability and data speeds. <ref>[http://www.smh.com.au/technology/technology-news/vodafone-sets-up-taskforce-to-fix-network-issues-as-9000-express-interest-in-class-action-20110105-19fkh.html Vodafone sets up taskforce to fix network issues as 9000 express interest in class action]</ref> Consumers revolted, which was spearheaded by the Vodafail website, where customers vented their anger <ref>[http://www.smh.com.au/technology/technology-news/vodafone-customers-to-sue-in-class-action-20101227-1982f.html] </ref>, and this PR disaster was reported across the media in Australia, including in the Sydney Morning Herald, The Australian, ABC News / Radio, The Age, News.com.au, The Daily Telegraph, Delimiter, iTWire, Whirlpool, ZDNet, Channel 7, Channel 9, Channel 10, Sky News, ACCAN, 2GB, 2UE, 3AW, 6PR, MTR1377 and other media outlets. <ref>[http://www.vodafail.com]www.vodafail.com</ref>A class action suit was run against them, due to the network being seen as unfit for purpose. Vodafone blamed the customer use of smartphones, as well as faulty software patches for their problems. The CEO of Vodafone, Nigel Dews, was forced to issue an apology and certain affected customers were allowed to leave prior to serving their contract periods <ref>[http://blog.vodafone.com.au/blog/an-apology-to-our-customers An apology to our customers</ref>. Shortly after that, Vodafone announced an new investment programme to address these and other issues. This will not complete until 2013.


== References ==
== References ==

Revision as of 07:41, 6 December 2011

Vodafone Australia
Company typeVodafone Australia Limited, Subsidiary of Vodafone Hutchison Australia Pty Ltd
IndustryTelecommunications
Founded1992 (awarded licence)[1]
Headquarters799 Pacific Hwy
Chatswood, New South Wales
Key people
Nigel Dews, CEO
ProductsPrepaid and postpaid mobile phones
Number of employees
5000 (as of 2011)[2]
Websitehttp://www.vodafone.com.au/

Vodafone Australia is a mobile telephone company, a subsidiary of Vodafone Hutchison Australia. Vodafone Australia was formerly a wholly owned subsidiary of Vodafone Plc (which is based in the UK).

On 10 June 2009, after ACCC approval, Vodafone Australia merged with the Australian subsidiary of Hutchison 3G (known by its '3' brand) to become Vodafone Hutchison Australia Pty Ltd, owned by Hutchison Telecommunications Australia (a subsidiary of Hutchison Whampoa) and Vodafone Group PLC on a 50-50 basis.[3]

Phone products include prepaid and postpaid mobile services, on GSM and 3G UMTS mobile networks. Vodafone live! is Vodafone's mobile Internet service.

Coverage

The GSM mobile service on 900 MHz and 1800 MHz covers 94.52% of the Australian population. The 3G 2100 MHz UMTS network is available in metro areas of major cities and some larger regional centres covering 10% of the population. Expansion of the 3G UMTS network using 900 MHz to equal or surpass the GSM coverage is due to be completed by 31 August 2009 [3] [4]. 21 October Vodafone publicly announced their plans to improve Coverage in all major capital cities across Australia by building another 1,150 new 900MHz Network Towers on top of the 350 900MHz Towers already existing. [5]

As of 30 June 2011, Vodafone claimed 7.2 million mobile telephone customers connected across Australia (including customers connected to virtual network operators).[4]

Vodafone's Globalstar integrated satellite/digital service covers 100 per cent of the Australian continent and up to 200 nautical miles (370 km) from the mainland.

Retail

Vodafone phones are sold in almost 16,000 retail outlets across Australia, with 170 Vodafone-branded stores (2005 figures).[2]

Different outlets include:

Sponsorship

Vodafone Australia is involved in sponsoring a number of Australian sports teams:

The company previously held the naming rights to Vodafone Arena (now Hisense Arena), a mixed-sports venue in Melbourne.

Merger of operations with Hutchison Telecoms

On 9 February 2009 Vodafone and Hutchison Telecommunications (Australia) Limited (owner of 3 Australia) announced that they would be merging their operations into a 50-50 joint venture called VHA Pty Ltd. All products and services offered by VHA would be marketed under the Vodafone brand, as well as holding exclusive rights to the 3 brand during and after the transition process. The merger was expected to be completed by mid-2009, and has been approved by the ACCC, although this as not yet taken place.[5]

Network Problems

In the last quarter of 2010, the Vodafone Australia network began to exhibit severe problems regarding call quality, voicemail, SMS reliability and data speeds. [6] Consumers revolted, which was spearheaded by the Vodafail website, where customers vented their anger [7], and this PR disaster was reported across the media in Australia, including in the Sydney Morning Herald, The Australian, ABC News / Radio, The Age, News.com.au, The Daily Telegraph, Delimiter, iTWire, Whirlpool, ZDNet, Channel 7, Channel 9, Channel 10, Sky News, ACCAN, 2GB, 2UE, 3AW, 6PR, MTR1377 and other media outlets. [8]A class action suit was run against them, due to the network being seen as unfit for purpose. Vodafone blamed the customer use of smartphones, as well as faulty software patches for their problems. The CEO of Vodafone, Nigel Dews, was forced to issue an apology and certain affected customers were allowed to leave prior to serving their contract periods [9]. Shortly after that, Vodafone announced an new investment programme to address these and other issues. This will not complete until 2013.

References

  1. ^ Vodafone Australia: Company overview
  2. ^ a b Vodafone Australia: Facts & Figures
  3. ^ Hutchison Telecommunications Australia release to Australian Securities Exchange, 10 June 2009
  4. ^ Vodafone facts & figures
  5. ^ "Hutchison and Vodafone agree to merge Australian Telecom operations" (PDF). Retrieved 9 February 2009. [dead link‍]
  6. ^ Vodafone sets up taskforce to fix network issues as 9000 express interest in class action
  7. ^ [1]
  8. ^ [2]www.vodafail.com
  9. ^ [http://blog.vodafone.com.au/blog/an-apology-to-our-customers An apology to our customers
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