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==Awards== |
==Awards== |
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In 2011 NOWNESS won a [[Webby Award]] for Best Fashion Website<ref name="LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com">[http://www.businessinsider.com/louis-vuitton-chanel-marketing-2011-8?utm_source=twbutton&utm_medium=social&utm_term=&utm_content=&utm_campaign=warroom "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com"], Groth, Aimee (August 2, 2011) |
In 2011 NOWNESS won a [[Webby Award]] for Best Fashion Website<ref name="LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com">[http://www.businessinsider.com/louis-vuitton-chanel-marketing-2011-8?utm_source=twbutton&utm_medium=social&utm_term=&utm_content=&utm_campaign=warroom "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com"], Groth, Aimee. Business Insider (August 2, 2011)</ref> and was awarded a Gold Prize of "Fashion Website Award" from WWD Japan. |
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==References== |
==References== |
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Revision as of 14:29, 6 December 2011
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| Company type | Subsidiary of LVMH |
|---|---|
| Industry | Media |
| Founded | February, 2010 |
| Headquarters | , |
| Website | NOWNESS.com |
NOWNESS is a luxury lifestyle website launched in February, 2010 and is a brand of LVMH Moët Hennessy Louis Vuitton. The NOWNESS website has articles about art and design, fashion, film, music, sport, gastronomy and travel. NOWNESS articles include photography slideshows, films, audio clips and interviews and have featured artists such as Marina Abramovic, David Lynch, Pedro Almodovar, Mario Testino, Spike Jonze, among others.
Awards
In 2011 NOWNESS won a Webby Award for Best Fashion Website[1] and was awarded a Gold Prize of "Fashion Website Award" from WWD Japan.
References
- ^ "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com", Groth, Aimee. Business Insider (August 2, 2011)
- Schomer, Stephanie (February 24, 2010) "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Fast Company.
- BoF Team (February 24, 2010) "Digital Scorecard: NOWNESS" Business of Fashion
- Dishman, Laura (February 25, 2010) "LVMH's Nowness.com Takes the High Road, Promoting Culture Above Commerce" CBS's BNET.
- Menkes, Suzy (March 2, 2010) "Marketing to the Millennials" New York Times.
Further Reading
- Wright Lee, Macala (January 3, 2011) "7 Stellar Examples of Branded Content from the Fashion Industry" Mashable.
- Wong, Danny (January 18, 2011) "The 30 Most Undertaed Innovations of 2010" Huffington Post.
- Strugatz, Rachel (January 20, 2011) "Social Media Breeds Edvertorial" WWD.
- Bazilian, Emma (September 12, 2011) "Fashion's Power 25: The people and platforms that truly matter in the world of style" Adweek.