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It is made up of a network of regional television services providing daily news programming and around ten hours of entertainment and cultural programming produced for and about the regions each week. The channel also broadcasts various national programming and national and international news from Paris. The channel was known as ''FR3'' or ''France Régions 3'' until the formation of [[France Télévisions]] in September 1992. |
It is made up of a network of regional television services providing daily news programming and around ten hours of entertainment and cultural programming produced for and about the regions each week. The channel also broadcasts various national programming and national and international news from Paris. The channel was known as ''FR3'' or ''France Régions 3'' until the formation of [[France Télévisions]] in September 1992. |
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Prior to the establishment of [[Outre- |
Prior to the establishment of [[Outre-Mer 1ère]], it also broadcast to the various French overseas territories. |
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==History== |
==History== |
Revision as of 01:04, 10 January 2012
Country | France |
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Ownership | |
Owner | France Télévisions |
France 3 is the second largest French public television channel and part of the France Télévisions group, which also includes France 2, France 4, France 5, and France Ô.
It is made up of a network of regional television services providing daily news programming and around ten hours of entertainment and cultural programming produced for and about the regions each week. The channel also broadcasts various national programming and national and international news from Paris. The channel was known as FR3 or France Régions 3 until the formation of France Télévisions in September 1992.
Prior to the establishment of Outre-Mer 1ère, it also broadcast to the various French overseas territories.
History
La Chaîne Couleur (1972–1974)
The Third Channel (Channel 3) began broadcasting on 31 December 1972, then known as Couleur 3. The station's first President Director General (PDG), Jean-Louis Guillaud, decided to call on the ORTF's regional television services and aspiring young staff to join the new network, which would broadcast in colour, with no advertising or continuity announcers (although out-of-vision announcers were later introduced).
To begin with, Couleur 3's broadcasts were restricted to three hours each evening and only reached a potential audience of 26% of the population – its transmissions primarily covered Paris, the Ile-de-France and Northern regions. By the end of the decade, FR3 had become a fully national network.
Autonomous from the state (1974–1999)
On 7 October 1974, law reforms signalled the breakup of the ORTF into seven separate state-owned companies. In the case of the third channel, the Société nationale de programme de télévision France Régions 3 (FR3) was given responsibility for management and development of 22 regional television services and 29 regional radio stations under the editorialship of 11 broadcasting centres.
FR3 was launched on 6 January 1975 with its PDG, Claude Contaime, choosing to concentrate on film, debate and local opt-outs as the network's main output. By 22 March 1975, daily local progaramming for the regions had commenced. Some national programming, including Les Jeux de 20 Heures, made heavy use of the regional network by linking up to studios around the country for live features. In the case of Les Jeux de 20 Heures, it is said that such programming led the State government to understand the importance of regionalism and to gradually undertake measures to decentralise France administratively and economically.
On the programming front, the network's first national news programme was introduced in 1978 in the form of Soir 3, a late night national and international bulletin. 21 October 1981 saw FR3 begin regular live coverage of the ministers' questions of the National Assembly. Advertising was introduced to the network in January 1983. By September 1983, the twelve broadcasting centres around the country were airing an average of 3 hours a day of regional output. Popular programming on Saturday night included the first airings of the American soap opera Dynasty and a Disney Channel strand. National and regional news at peaktime was integrated into a new nightly programme, 19|20, launched on 6 May 1986.
Privatisation...almost (1986–1989)
In 1986, the then government of Jacques Chirac put forward the proposal of privatising one of the three public television companies. The original suggestion was to turn FR3 into a private body, however the final decision was that of TF1. The broadcasting authority at the time, the CNCL, appointed Rene Han to become programme controller of FR3, with the result that the networked programmes took an even more highbrow and cultural focus.
Changes to the schedule included a supplementary Friday night edition of Thalassa- le magazine de la mer whilst an televised opera was aired every Wednesday night. Popular quiz show Questions pour un champion made its broadcasting début in November 1988. La Classe, an entertainment programme which replaced Les Jeux de 20 heures and followed 19|20, was also introduced. Having launched without utilising speakerines, the network introduced in-vision announcers in September 1987 and retained live continuity until 1993, a year after TF1 and France 2 had abandoned in-vision presentation.
Making the public sector stronger (1989–1990)
At the turn of the decade, the French television landscape which had been previously dominated by the three public stations now consisted of a strong private sector in the form of TF1 and Canal+ and the now-fragmented public sector of Antenne 2 and FR3. In 1990, the State, through the Conseil Supérieure de l’Audiovisuel (CSA), decided to merge the separate public entities into a new corporation.
At the same time, FR3 was already closing down on Saturday afternoons to allow nine hours of airtime to the educational station La Sept. The arrangement continued until 1992 when the launch of the Franco-German network Arte led to the broadcaster's demise. On FR3 itself, the network aired current affairs programming on Saturday mornings including Continentales and L’Eurojournal, both presented by Alex Taylor.
The public union (1990–2009)
On 7 September 1992, FR3 and Antenne 2 formed France Télévisions and rebranded as France 3 and France 2 respectively. In 1998, France 3 partnered with TPS to launch a satellite station called Régions.
Between 2000 and 2005, La Cinquième (now France 5), RFO (together with RFOsat, now France Ô) and France 4 joined France 2 and France 3 under the France Télévisions corporate identity.
Under the direction of France Télévisions président Patrick de Carolis and director of channels Patrice Duhamel, October 2006 saw the introduction of a new daily cultural programme called Ce soir (ou jamais!) presented by Frederic Taddei, marking a new, more cultural focus to the network's programming. The late night news programme Soir 3 was given a new, fixed timeslot of 11 pm.
At present (2009 – present )
On 5 January 2009 all on-air advertising on France Télévisions, (including France 3) between 20:00 and 06:00 were eliminated, meaning the traditional start of primetime viewing in France of 20:45 was put back ten minutes to 20:35.[1]
With the establishment of digital terrestrial television, France 3 has seen its national audience share down to under 10%, behind M6.[2]
Share
1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
19,0% | 16,0% | 16,0% | 17,7% | 17,5% | 15,7% | 15,4% | 12,9% | 13,0% | 12,3% | 11,8% | 11,2% | 8,5% | 10,3% | 11,0% | 11,3% | 13,6% | 14,6% | 15,7% | 17,6% |
January | February | March | April | May | June | July | August | September | October | Novembre | December | Year | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1996 | 17,4% | 17,8% | 18,4% | 16,8% | 17,1% | 18,9% | 18,0% | 17,7% | |||||
1997 | 18,8% | 17,7% | 17,4% | 16,8% | 16,8% | 16,8% | 18,0% | 18,2% | 17,0% | 17,6% | 17,9% | 12,3% | 17,1% |
1998 | 18,3% | 18,0% | 17,2% | 16,8% | 16,9% | 16,8% | 17,1% | 17,2% | 15,9% | 16,7% | 17,0% | 16,2% | 17,0% |
1999 | 16,7% | 15,8% | 16,3% | 15,9% | 16,9% | 15,9% | 17,0% | 18,3% | 15,6% | 16,7% | 17,0% | 16,9% | 16,3% |
2000 | 17,6% | 16,5% | 16,1% | 16,1% | 16,0% | 16,2% | 15,9% | 17,3% | 17,8% | 16,7% | 17,1% | 17,7% | 16,8% |
2001 | 17,7% | 17,2% | 17,4% | 16,9% | 16,2% | 16,1% | 16,9% | 18,4% | 16,7% | 16,8% | 16,7% | 17,4% | 17,1% |
2002 | 17,1% | 17,2% | 17,1% | 16,6% | 16,3% | 16,2% | 16,8% | 16,9% | 16,5% | 16,1% | 14,4% | 15,9% | 16,4% |
2003 | 16,7% | 16,5% | 16,4% | 16,3% | 16,3% | 16,2% | 16,1% | 17,1% | 15,7% | 15,2% | 15,6% | 15,7% | 16,1% |
2004 | 15,3% | 15,1% | 15,0% | 14,6% | 14,9% | 16,6% | 15,7% | 17,1% | 14,2% | 14,6% | 14,9% | 15,4% | 15,2% |
2005 | 14,8% | 14,4% | 14,4% | 14,5% | 14,5% | 14,9% | 14,6% | 14,7% | 14,6% | 14,5% | 15,1% | 15,4% | 14,7% |
2006 | 14,7% | 16,8% | 14,6% | 14,4% | 14,6% | 13,5% | 14,0% | 15,1% | 14,3% | 14,4% | 14,7% | 15,4% | 14,7% |
2007 | 14,9% | 14,5% | 14,3% | 14,2% | 14,1% | 14,0% | 14,0% | 14,9% | 13,3% | 13,3% | 13,7% | 14,2% | 14,1% |
2008 | 13,6% | 13,2% | 13,8% | 13,4% | 13,0% | 12,9% | 13,2% | 14,7% | 12,8% | 13,0% | 13,1% | 12,9% | 13,3% |
2009 | 12,3% | 12,1% | 11,5% | 12,2% | 12,1% | 12,3% | 11,7% | 12,2% | 11,2% | 11,2% | 11,0% | 11,5% | 11,8% |
2010 | 11,4% | 11,2% | 11,2% | 10,5% | 10,6% | 10,5% | 10,2% | 10,9% | 10,2% | 10,1% | 10,3% | 11,2% | 10,7% |
2011 | 10.5% | 9.9% | 9.7% | 9.8% | 9.8% | 9.6% | 10.1% | 10.2% | 9.4% | 9.2% | 9.3% |
Logos
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Logo of France 3 from September 7th, 1992 till January 7th, 2002
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Logo of France 3 from January 7th, 2002 till April 7th, 2008
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Logo of France 3 from April 7th, 2008 till January, 2012
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Logo of France 3 HD from May 23rd, 2010 til January, 2012
Mission
France 3 is a general entertainment channel which has missions to deliver domestic and regional programming, offering cultural and educational avantages. Its local and regional vocation has been assured by its new mission statement. (« Elle doit privileger l’information décentralisée et les événements régionaux »)Translated it reads:
'It must promote local news and regional events and to introduce and familiarise the different regions of France and Europe and « to give space to our lively spectacles ».'
Headquarters
France 3 was originally based at 13–15 rue Cognacq-Jay in Paris, which housed the television services of the former Office de Radiodiffusion Télévision Française (ORTF).
Since TF1 became independent from the ORTF, FR3 was based at the Maison de la Radio in the XVIe arrondissement in Paris with its editorial base located at 28 Cours Albert 1er in the VIIIe arrondissement.
In 1998, France 3 moved to a new base at 7 Esplanade Henri de France in the XVe arrondissement. This also houses the rest of France Télévisions' operations. The headquarters are accessible by taking the RER Line C at Boulevard Victor.
Programmes
France 3 has less audience constraints when compared to sister channel France 2, with France 2 being the flagship public channel. This allows the channel to concentrate on specialist and cultural programming.
News bulletins (Journal télévisé)
There are three weekday news bulletins broadcast as part of the channel's schedule:
12|13
12|13 is broadcast every day between 11:45 and 13:00 CET, presented by Samuel Étienne on weekdays and Catherine Matausch at weekends.
A typical edition of 12|13 consists of national news headlines at 11:45 followed by an Outre-Mer bulletin from the studios of RFO Paris at 11:50. The regional opt-out bulletins (midi-pile) air at noon, followed by the national news from 12:25–12:55 CET.
19|20
France 3's flagship evening news programming block, 19|20, airs nightly between 18:40 and 20:00 CET. The nationwide sections of 19|20 are presented by Carole Gaessler from Monday to Thursday and Catherine Matausch from Friday to Sunday.
A typical edition of 19|20 opens with a short summary of the national and regional headlines. This is then followed by an opt-out for either regional news or local features, with the main regional news airing after this at 19:00. The national news concludes the programming block at 19:30.
Previously, a 15-minute programme, launched in July 2010 called 18:30 Aujourd'hui opened the 19|20 news sequence, presenting the leading news stories from France 3's regional news bureaux. It was cancelled in September 2011, with the regional round-up moving to the 12|13 news programme.
Soir 3
Soir 3, broadcast every night at 22:30 CET, is the network's late night news programme, presented by Stéphane Lippert (ad interim) on weeknights and Francis Letellier at weekends.
On 5 January 2009, the programme began to incorporate a 5-minute regional news opt-out as part of a revamp of France 3's schedule to accommodate the end of prime-time advertising.
Entertainment
One of France 3's most well-known programmes is Plus belle la vie, a recurring soap opera based in the fictional neighbourhood of Mistral, Marseille. The show has garnered critical acclaim within France and commands one of the highest viewing figures for the channel.
Quiz shows make up an important part of the channel's schedule. Word and numbers game Des chiffres et des lettres, general knowledge show Questions pour un Champion and Tout le monde veut prendre sa place (Everybody wants to take their place) all make regular appearances in the daytime.
Other well-known programmes are personality talk show Vie privée, vie publique, (Private life, Public Life), Thalassa, a programme about all things concerning the sea, magazine show Des racines et des ailes and children's science show C'est pas sorcier. Cookery and home-improvement shows also feature, with Côté Cuisine, Côté Jardin and A Table!. Live music shows also feature weekly. Taratata focuses on rock music, whilst Chabada rediscovers forgotten French pop songs. A selection of these programmes are also broadcast internationally, via TV5MONDE.
Amongst the programmes imported by France 3, British dramas feature promintently. Popular detective dramas A Touch of Frost, Lewis, Inspector George Gently and Midsomer Murders are shown and have different title names, such as Inspecteur Frost, Inspecteur Lewis and Inspecteur Barnaby.
- City Homicide (Australia)
- Derrick (Germany)
- NYPD Blue (USA)
- Les enquêtes de Murdoch (Canada)
Children's
As of Christmas 2009, all children's programming on France Télévisions' group of channels (including France 4 and France 5) fall under the same brand of Ludo. It replaced the previous kids block, Toowam.
List of Ludo-branded programming
- Le Professeur Gamberge
- The Garfield Show
- Wakfu
- Sally Bollywood: Super Detective
- Ben 10
- Samson & Néon
- Ben 10: Alien Force
- Titeuf
- Tom et Jerry Tales
- Le Twisté Twisté Show
- Captain Biceps
- Scooby-Doo
- Winx Club
- PopPixie
- Le Monde de Pahé
- Gaston Lagaffe
- Foot 2 rue
- Angelo Rules
- Oggy and the Cockroaches
- Dreamkix
- Flipper and Lopaka
- Rocket Jo
- Ben 10: Ultimate Alien
- Mon ami Grompf
- Marsupilami
- Les Ludo Blogueurs
- Lola & Virginia
- Bunny Tonic
- Ze Titeuf Comedy Show
- Ratz
- Code Lyoko
Regional structure
From its historical origins, the Third Channel has utilised regional editorial and production centres which were developed since 1963 and owned by the ORTF.
The regional centres are often grouped in two levels – two half-hour news programmes and a short late night bulletin are produced and broadcast each day (in many cases, separate bulletins are produced for various parts of the region). The centres also produce shorter, more localised news bulletins for broadcast within 19|20. For example, France 3 Nord Pas-de-Calais Picardie produces localised bulletins for Côte d'Opale, Lille Métropole and Picardie. Various sport, features, current affairs and entertainment programming produced for and about the regions are also broadcast.
13 regional stations make up the network. Between them, the stations provide 24 sub-regional services, whose broadcast areas approximately match the 22 metropolitan régions of France (the exceptions being that Provence-Alpes-Côte d'Azur and Rhône-Alpes are sub-divided into two). Each sub-regional news service emanates from a distinct centre of production. In addition, the stations provide 42 more localised news opt-outs.
Region name | Area served | News regions | Centres of production | ||
---|---|---|---|---|---|
1. | France 3 Alsace | Alsace | 1 | Strasbourg | |
2. | France 3 Aquitaine | Aquitaine | 1 | Bordeaux | |
3. | France 3 Bourgogne Franche-Comté | Bourgogne, Franche-Comté | 2 | Dijon, Besançon | |
4. | France 3 Corse | Corsica | 1 | Ajaccio | |
5. | France 3 Lorraine Champagne-Ardenne | Lorraine, Champagne-Ardenne | 2 | Nancy, Reims | |
6. | France 3 Méditerranée | Provence-Alpes-Côte d'Azur | 2 | Marseille, Antibes | |
7. | France 3 Nord Pas-de-Calais Picardie | Nord-Pas de Calais, Picardy | 2 | Lille, Amiens | |
8. | France 3 Normandie | Lower Normandy, Upper Normandy | 2 | Caen, Rouen | |
9. | France 3 Ouest | Brittany, Pays de la Loire | 2 | Rennes, Nantes | |
10. | France 3 Paris Île-de-France Centre | Île-de-France (including Paris), Centre | 2 | Vanves, Orléans | |
11. | France 3 Limousin Poitou-Charentes | Limousin, Poitou-Charentes | 2 | Limoges, Poitiers | |
12. | France 3 Rhône Alpes Auvergne | Rhône-Alpes, Auvergne | 3 | Lyon, Grenoble, Clermont-Ferrand | |
13. | France 3 Sud | Languedoc-Roussillon, Midi-Pyrénées | 2 | Toulouse, Montpellier |
Some news reports sourced from France 3 Ouest were aired by Channel Television for the now-defunct weekly news programme Rendezvous Dimanche. In Belgium, local programming from France 3 Nord Pas-de-Calais Picardie has been known to receive twice the amount of viewers than in its intended coverage area.[3]
19|20 local opt-outs
Within the main 19|20 programming block and depending on where the viewer receives France 3 via terrestrial transmitters, local opt-out bulletins (some live, some pre-recorded) concentrating on specific 'communautés' are aired. The ten-minute opts air at around 1845 CET before the main regional news.
France 3 région | Sub-region | Number of opt-outs | Bulletins | News bureaux |
---|---|---|---|---|
Alsace | 21 | Strasbourg Deux-Rives, Haute-Alsace | Strasbourg, Mulhouse | |
Aquitaine | 4 | Pays Basque, Pau Sud-Aquitaine, Périgords, Bordeaux Métropole | Bayonne, Pau, Périgueux, Bordeaux | |
Bourgogne Franche-Comté | Bourgogne | 02 | ||
Franche-Comté | 02 | |||
Corse | 03 | |||
Limousin Poitou-Charentes | Limousin | 2 | Limoges, Pays de Corrèze | Limoges, Brive-la-Gaillarde |
Poitou-Charentes | 1 | Atlantique | La Rochelle | |
Lorraine Champagne-Ardenne | Lorraine | 2 | Metz, Nancy | Metz, Nancy |
Champagne-Ardenne | 1 | Champagne Info | Reims | |
Méditerranée | Provence-Alpes | 2 | Marseille, Var | Marseille, Toulon |
Côte d'Azur | 1 | Nice | Nice | |
Nord Pas-de-Calais Picardie | Nord Pas-de-Calais | 2 | Côte d'Opale, Lille Métropole | Boulogne-sur-Mer, Lille |
Picardie | 04 | |||
Normandie | Haute-Normandie | 2 | Baie-de-Seine, Rouen Métropole | Le Havre, Rouen |
Basse-Normandie | 2 | 7 jours en Cotentin (weekly), Caen Métropole | Cherbourg, Caen | |
Ouest | Pays de la Loire | 2 | Estuaire, Maine | Nantes, Le Mans |
Bretagne | 25 | Haute-Bretagne, Iroise | Rennes, Brest | |
Paris Île-de-France Centre | Paris Île-de-France | 06 | ||
Centre | 3 | Orléans Loiret, Touraine Val de Loire, Berry | Orléans, Tours, Déols | |
Rhône-Alpes Auvergne | Rhône-Alpes | 2 | Saint-Étienne, Grand Lyon | Saint-Étienne, Lyon |
Alpes | 1 | Grenoble | Grenoble | |
Auvergne | 1 | Clermont Soir | Clermont-Ferrand | |
Sud | Midi-Pyrénées | 3 | Toulouse, Quercy-Rouergue, Tarn | Toulouse, Rodez, Albi |
Languedoc-Roussillon | 37 | Montpellier, Pays Catalan, Pays Gardois | Montpellier, Perpignan, Nîmes |
- ^1 France 3 Alsace also airs a daily bulletin in the Alsatian language (Rund um) as part of the 12|13 lunchtime news block.
- ^2 France 3 Bourgogne Franche-Comté airs a daily pan-regional magazine show, Ça manque pas d'air, instead of local news bulletins.
- ^3 The Soir 3 regional opt-out on France 3 Corse is in the Corsican language.
- ^4 France 3 Picardie airs a daily pan-regional discussion show, Quoi de neuf depuis?, instead of local news bulletins.
- ^5 France 3 Bretagne also airs a daily bulletin in the Breton language (An taol lagad) in the Iroise area as part of the 12|13 lunchtime news block.
- ^6 France 3 Paris Île-de-France airs additional pan-regional news coverage during this timeslot.
- ^7 France 3 Languedoc-Roussillon also airs bulletins in the Occitan language (Edicion Occitana) and Catalan language (Pais Catala) as part of 19|20 on Saturdays.
Regional languages
France 3 also produce and air programmes regionally for the various regional languages of France. Outside of regional news bulletins France 3 also air general interest programmes in the target language.
Occitan
Regional programming in the Occitan language started sporadically, with 15 minutes daily of news reports. After audience protests, by 1982 the time devoted to the language rose to over 3 hours weekly.[4]
- Viure al Pais (Living in the Country) - Magazine show in Catalan or Occitan aired on France 3 Sud.
- Punt de vista (Point of View) - France 3 Aquitaine, France 3 Languedoc-Roussillon
- Vaqui - Magazine programme broadcast on France 3 Provence-Alpes
Breton
Programmes in the Breton language started with a daily news bulletin from predecessor RTF Télé-Bretagne.
- Red an Amzer - weekly current affairs programme, broadcast on Sundays[5]
- Te ha Me (From You to Me) - Interview programme, broadcast on Saturday mornings [6]
- Mouchig-Dall - Children's programme, broadcast on Wednesdays [7]
- Son da zont (Song Coming Up) - Saturday morning music programme, showcasing music in Breton.[8]
- Istorioù Breizh [9]
Corsican
Despite having special status as a semi-autonomous region, only 40 minutes a week are devoted to the Corsican language. The first programme in Corsican was in 1966 and was a weekly poetry reading from a Corsican-language school.[10]
- Soir 3 Édition Corse - nightly news opt-out.
Alsatian
Since the creation of its predecessor RTF Télé-Strasbourg, there have been sporadic programmes in the Alsatian language. By 1974 there was a weekly show of 45 minutes, in 1989 Rund Um, a magazine programme aired its first episode. After the merger of France 2 and France 3 into France Télévisions, France 3 Alsace has financed an Alsatian version of animated series Tintin.
- A Gueter - cookery show, airs Saturday mornings.
- Lade ùff - Regional arts and culture show, shown Saturday mornings.
- Gsuntheim - airs Sunday mornings.
Organization
Directors
Chairmen and Chief Executive Officers:
- Jean-Louis Guillaud: 31 December 1972 – 31 December 1974
- Claude Contamine: 1 January 1975 – 06/1981
- Guy Thomas: 06/1981 – 09/1982
- André Holleaux: 09/1982 – 21 October 1985
- Janine Langlois-Glandier: 21 October 1985 – 12/1986
- René Han: 12/1986 – 10/08/1989
- Philippe Guilhaume (joint chairmanship A2/FR3): 10/08/1989 – 19 December 1990
- Hervé Bourges (joint chairmanship A2/FR3): 19 December 1990 – 07/09/1992
General Managers:
- Philippe Levrier
- Rémy Pflimlin
- Geneviève Giard: since September 2005
Hosts/Presenters
References
- ^ On-air teaser for the new prime-time slot - lenodal.com
- ^ Morandini, Jean-Marc, Weekly audiences - Jean-Marc Morandini Blog, 2010-03-28
- ^ Sourced from article from Wikipedia (Télé-Lille arrose une grande partie de la Belgique de Gand à Tournai et compte alors cinq fois plus de téléspectateurs belges que français.) [1]
- ^ Grau, Richard. Les langues et les cultures minoritaires en France - une approche juridique contemporaine. Conseil supérieur de la langue française
- ^ Red anAmzer, France 3 Bretagne
- ^ Te ha me, France 3 Bretagne
- ^ Mouchig-Dall, France 3 Bretagne
- ^ Son da zont, France 3 Bretagne
- ^ Histoire de Bretagne, France 3 Bretagne
- ^ "En 1966, la langue corse est introduite à l'antenne avec une émission hebdomadaire de poésie réalisé par les membres de SCOLA Corsa."